This is a good representation of women riders (Sorry I wasn't able to embed) Attached is the link to the Liv main website and the new ad.

We're vision chasers, change sparkers and do-ers. We are the ones chasing dawn and the next climb; we thirst for the freedom of the outdoors and get after it; and we push the limits of gravity. Here's to igniting the fire within ourselves. This is #HowWeLiv.