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  1. #1
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    New carbon wheel company based in Colorado

    Hi everyone - total noob to posting on mtbr but wanted to let everyone know about a new company I started earlier this year making carbon wheelsets - Roost Wheels - Wide Carbon Wheelsets for Everyone.

    I've been working with manufacturers in China for bike parts, wheels, and frames for several years and have developed solid relationships and many dead ends. For Roost, I'm working with a factory that I have a long relationship with and supreme confidence in.

    Eventually I will have 3 lines of wheels - one for racing (lightweight), one for wide tires and plus tires (35mm inner width), and one for Enduro riding (32mm inner width).

    Currently I have several sets of the Wide Roost wheels available for $1175 in boost and standard spacing with xd or shimano drivers.

    Please hit me up with questions or comments and check out my site!

    New carbon wheel company based in Colorado-roost-logoimg_2705.jpg
    New carbon wheel company based in Colorado-roost-logoimg_2449.jpg
    New carbon wheel company based in Colorado-roost-logoimg_2438.jpg
    New carbon wheel company based in Colorado-roost-logoimg_2430.jpg
    Last edited by timroost; 06-19-2017 at 02:19 PM. Reason: correction

  2. #2
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    $1,225 shipped for a DT350 build chinese carbon wheelset?

    That's DT240 / Sapim CX-ray territory, for other highly respected brands. Likely, with money to spare.

    Seems like a late entry into a crowded market. Can I ask what you bring to the table that Light Bicycle / Nobl / Nox and others, might not already have?

    Genuinely curious, and best of luck.

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    Quote Originally Posted by redmr2_man View Post
    $1,225 shipped for a DT350 build chinese carbon wheelset?

    That's DT240 / Sapim CX-ray territory, for other highly respected brands. Likely, with money to spare.

    Seems like a late entry into a crowded market. Can I ask what you bring to the table that Light Bicycle / Nobl / Nox and others, might not already have?

    Genuinely curious, and best of luck.
    Thanks man - I appreciate the questions! I'm basically a total bike nerd who is trying to provide value and a killer product, and yes, it is crowded these days.

    So, first to clarify - I just "built" a similar wheelset to what I'm selling at light bicycle and with shipping, the total was $1050. I firmly believe my rims are better and my build quality is better, but leaving that aside for the moment - buying from a company based in colorado means you are getting local support if there is a problem. If you have to send something back, break a rim, etc etc you are dealing with someone stateside who is supporting their product.

    Nox and Nobl both have great products - their price point is a couple to a few hundred dollars higher. I hope I'm competitive with both of those companies and I'll be the right choice for some buyers, while others will go with nox or nobl.

    I hope that my "niche" is a mixture of a great price, great product, and local (US-based) support.

    I do welcome the feedback though so keep punching holes in my balloon! lol.

    Tim

    New carbon wheel company based in Colorado-lightbike350swheelset.jpg

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    Best of luck on your venture. With that said, introducing your brand by opening up about how you arw just a guy sourcing products from China and rebranding is probably not best way to start of and help your brand image. The public doesnt need to know all the details! Start from the ground up building the brand presenting your company in a more professional manner. Im sure the product is good. Again best wishes

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    Quote Originally Posted by Averbuks View Post
    Best of luck on your venture. With that said, introducing your brand by opening up about how you arw just a guy sourcing products from China and rebranding is probably not best way to start of and help your brand image. The public doesnt need to know all the details! Start from the ground up building the brand presenting your company in a more professional manner. Im sure the product is good. Again best wishes

    Thanks! Also to clarify - I'm am not some guy sourcing parts from China and re-branding. I've been working with several factories and building relationships for years to get to a product and wheel build that I'm ready to market. I'm not slapping stickers on some ebay carbon wheelset.

    Yes, the factory I build at is based in China - but there is a lot of carbon manufacture happening outside the US and I'm not trying to appear to be something I'm not.

    All the other companies mentioned here so far (nox, nobl, lb) do their carbon manufacture in China. I have worked for a long time to get this wheelset to where I want it to be.

    I'm offering these wheels at a killer price because I keep my overhead low and sell direct to the public - this actually creates a big competitive advantage.

    I appreciate the comments and questions. The whole point of starting Roost was to bring a super high-quality carbon wheelset to folks at a really competitive price.

  6. #6
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    Always good to see more competition! Quick questions:

    1) Can I get a wheelset with no stickers at all? (I hate all rim stickers, not just yours)

    2) Do you build the wheelset from the ground up for each order, or do you have sets already built? (I like to have the hub logo line up with the valve hole..... OCD lol )

    3) Can you elaborate on your build technique? ( 3 cross, nipple prep, spoke tension, years of experience, ect..)

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    Quote Originally Posted by D Bone View Post
    Always good to see more competition! Quick questions:

    1) Can I get a wheelset with no stickers at all? (I hate all rim stickers, not just yours)

    2) Do you build the wheelset from the ground up for each order, or do you have sets already built? (I like to have the hub logo line up with the valve hole..... OCD lol )

    3) Can you elaborate on your build technique? ( 3 cross, nipple prep, spoke tension, years of experience, ect..)
    HI D Bone - I can custom make a wheelset without decals - however it will take a few weeks and might cost a little more.

    I build my wheelsets in advance and store them here in Colorado so they are ready for delivery today - not built-to-order.

    One note - these are NOT stickers - they are baked-on decals and are not going to peal, etc. Does that change your mind?

    The wheels are built in a 3 cross pattern - approximate spoke tensions (for the asymmetric 42mm wide rims) are:

    front rotor side: 100kgf
    front non-rotor side: 110kgf
    rear drive side: 130kgf

    rear non-drive side: 110kgf

    My wheels are laced in a machine and then tensioned by hand by one of five main wheel-builders, each with at least 3 years of experience - most of them have more.

    Hopefully that answers your questions - hit me up if you have more!

  8. #8
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    One year warranty ?

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    Best of luck in a bucket of already overflowing water!

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    Quote Originally Posted by hvc View Post
    One year warranty ?
    Yep, 1 year - and I am working on my crash replacement policy. Basically will be a new rim for a great price.

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    Quote Originally Posted by RS VR6 View Post
    Best of luck in a bucket of already overflowing water!
    um, thanks?

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    What about 29+ sizes? 42mm-45mm inner?
    What is the weight of the wheel sets for 29er?
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    Quote Originally Posted by ethierjung View Post
    What about 29+ sizes? 42mm-45mm inner?
    What is the weight of the wheel sets for 29er?
    Thanks for your questions.

    I currently run 3.0 tires on my stock, wide rims - 42 outer, 35mm inner - and they work great. The tread profile is great, lots of rubber on the ground, the bead seats up well - I think that 35mm inner is great for plus size.

    That said, I'm working on a 46mm inner width, 52 outer rim that I can build as a 29r or 275 with boost or regular spacing in a very similar price range. Contact me through my website if you are interested - I can let you know when they'd be ready to order.

    The weight of my stock 29r 42mm wide wheelset with boost spacing on dt 350s is roughly 1775 grams for the wheelset.

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    LB still still cheaper to the door.
    T275a

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    Quote Originally Posted by surlybikes View Post
    um, thanks?
    I do hope you can succeed.

    It's just that with the abundance of carbon rims coming out of China...it seems that anyone that can build a wheel...is selling wheels. I was at Sea Otter in April...and pretty much every other vendor seems to be a new wheel company.

    I just had some i39mm carbon wheels built with Hope Pro 4 hubs and DT Competition spokes. Everything came out to just under $900 all in. I could have saved another 40 bucks if I ordered the spokes online instead of using the ones from my builder.

    With so many wheel builders out there...you really need to offer something super extra that'll sway me to buy your wheels vs buying a la carte and having my guy down the street build them up.

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    Nothing like a little bike porn to make a thread more interesting...

    Here's a pic of the ROOST wheels in action (well, kind of in action) on a new Pivot Firebird (sic bike btw).

    For everyone reading this thread - if you're interested in ROOST, here's some incentive: use the code "mtbrgrant" to get $50 off the cost of a new set of ROOST wheels. And I'm doing FREE SHIPPING from now until the end of July. Get at me if you have questions or check out the site - roostwheels dot com.


    New carbon wheel company based in Colorado-roostfirebird.jpg
    Last edited by timroost; 06-26-2017 at 07:29 AM. Reason: Updated coupon for new pricing

  17. #17
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    Quote Originally Posted by Inter71 View Post
    LB still still cheaper to the door.
    and with DT 240's and a better warranty. Lighter weight too.

    I just don't see how it's gunna work for this guy, but I wish him the best.

  18. #18
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    Quote Originally Posted by Inter71 View Post
    LB still still cheaper to the door.

    If you've ever killed a sourced-from-china product, you likely learned that the initial cost has long been forgotten when you're trying to get post-sale support. And when that post-sale support ranges from minimal to non-existent, you also likely learned that saving a few $ is irrelevant if the product sucks.

    For people that have learned these lessons, the OP's shilltastic approach here offers them a better way. Yes, it costs a little more, but if you have a problem with some aspect of the product, you have a US-based, english speaking human to reach out to and whom is guaranteed to respond faster and more intelligibly than the chi-bon companies do.

    Some people would rather pay a little more and know that they're covered when things go sideways, while for others the bottom line is everything. Variety is what makes the world go 'round.

  19. #19
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    Locally we have had a company actually start making there own carbon wheels. Pretty cool see somebody try a different approach to the Carbon wheel market.

    https://weareonecomposites.com/
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    Shilltastical

    Quote Originally Posted by mikesee View Post
    If you've ever killed a sourced-from-china product, you likely learned that the initial cost has long been forgotten when you're trying to get post-sale support. And when that post-sale support ranges from minimal to non-existent, you also likely learned that saving a few $ is irrelevant if the product sucks.

    For people that have learned these lessons, the OP's shilltastic approach here offers them a better way. Yes, it costs a little more, but if you have a problem with some aspect of the product, you have a US-based, english speaking human to reach out to and whom is guaranteed to respond faster and more intelligibly than the chi-bon companies do.

    Some people would rather pay a little more and know that they're covered when things go sideways, while for others the bottom line is everything. Variety is what makes the world go 'round.
    what this guy said^^^

    I mean c'mon - I'm a cyclist, I build trails and ride bikes and drink beer. I've been buying mtn bikes and parts since the 80's (uh-huh) and I have a decent handle on the wheel market and what the average rider's options are out there.

    The fact is, ROOST represents a killer option for a lot of folks who just want to buy a great wheelset without destroying their wallet and get support from a US-based, real person. To me, this is worth quite a lot actually. Plus - if you want a 650b wheelset, I can ship that s*** today and you'll have it in 4-5 days. (I'll have 29s in stock shortly).

    @mikesee - if you want to offer ROOST rims in your builds, get at me - would love to talk.

  21. #21
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    Quote Originally Posted by mikesee View Post
    If you've ever killed a sourced-from-china product, you likely learned that the initial cost has long been forgotten when you're trying to get post-sale support. And when that post-sale support ranges from minimal to non-existent, you also likely learned that saving a few $ is irrelevant if the product sucks.

    For people that have learned these lessons, the OP's shilltastic approach here offers them a better way. Yes, it costs a little more, but if you have a problem with some aspect of the product, you have a US-based, english speaking human to reach out to and whom is guaranteed to respond faster and more intelligibly than the chi-bon companies do.

    Some people would rather pay a little more and know that they're covered when things go sideways, while for others the bottom line is everything. Variety is what makes the world go 'round.
    I guess I'd get where you guys are coming from if we we're comparing the $299 novatec to i-can combos sold through a third and fourth party distributor, but we're talking some key players here.

    I've personally dealt with Light Bicycle on warranty stuff and it was a breeze. It was sourced directly from China.

    Again, I'm really not trying to be a downer on your business model, I want to see you succeed..but every reason you're coming up with for your price point seems bewilderingly-wrong.

    If you were offering up DT-240's and bladed aero spoke like a CX-ray, with a better than 1-year warranty and US distribution for like...$800 shipped, you'd have a line around the block!

    Anyways, I'll stop now. best luck!

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    Quote Originally Posted by redmr2_man View Post
    If you were offering up DT-240's and bladed aero spoke like a CX-ray, with a better than 1-year warranty and US distribution for like...$800 shipped, you'd have a line around the block!
    Here's what wheelset you described costs at LB shipped to the US: $1343.43

    You think a US-based company with stock on hand that ships in a day with stateside support (and IMO a better product) should sell that same thing for $800 to be competitive? I guess I do agree that I'd have a line around the block - lol.

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    Not to nitpick, but your non-introductory price for a set, shipped, is $1225 +/-, with 350's and what looks like regular round spokes.

    LB / 240's / a bladed aero spoke like a cx-ray (Pillar) is $1256 +/- shipped.

    What you seem to be missing is that they're give you better hubs, a lighter build, arguably a better warranty..and possibly better spokes (I didn't see what kind you used on your website). For about the same price. Apples to oranges.

    With a more budget minded spoke, and DT350's, they beat your price by about $200. ($1,023 +/- shipped).

    You don't dive into a crowded market by charging more, and expect great results. You've gotta bring something to the table. And with it not being your warranty, I guess I don't see what a consumer would pay more, to get less. Every chinese company I've dealt with has spoken English fantastic, so I'm at a loss here.

    I wouldn't keep posting, because now I'm coming off pretty negative, but when you're calling out apples/orange numbers, I feel I have to correct ya!

    But it's gunna be awesome if you prove me wrong, and I hope you do. The cycling industry needs more people to drive in competition. Best luck!

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    nitpicking

    New carbon wheel company based in Colorado-screenshot_3.jpg

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    Sorry I took the bait on that one....

    But I do appreciate the criticism - as a startup I need to be open to all of it. We probably agree on more than it appears and perhaps I do need to re-evaluate my pricing model.

    I do think selling and supporting wheels from inside the US offers a big advantage to people (in the US) and we can agree to disagree on that. And I still think mine are a killer set of wheels for the price.

  26. #26
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    You're looking at it w/ CX-ray's when I quote w/ Pillar Bladed, that's why you're seeing a price difference.

    And it's still 240's vs 350's.

    What spokes are you using on your builds?

  27. #27
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    I think what redmr2 is missing as well is that you are talking about a well established and older company that has the ability to purchase a larger quantity of items (larger source of hubs we will say) at bulk discount prices because of the MOQ they are reaching. With Roost, he has probably barely has the capital to purchase that MOQ for those items which means that that cost has to be translated to the customer in order for him to keep the doors open.

    Most business models state that any new business will require upwards of 3yrs+ to see a profit from their workings. Meaning that it will be that long before he is able to order enough product to get himself a discount from DT Swiss or the distributor he works through to build a PRICE EQUIVALENT product as to what you are talking about.

    I am like MikeSee... I would rather spend the extra money for a US-based person that I can speak with, is only 1 timezone away and I could possibly go visit him (say on my trip to Steamboat Springs, CO next week) to actually talk to him, see his stuff, and possibly ride with him and shoot the isht. That to mean is more about CUSTOMER SERVICE vs. dealing with someone overseas where they are more about undercutting the next guy to get you on their product, and then translate that undercut to cut corners on your item.

    Regardless, it is all capitalism so everyone is free to purchase from where they want. Sounds like Redmr2 will be going with a chi_com wheel next time around vs. something supplied within the US (regardless of the place of mfg.).

  28. #28
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    ^

    LB has had US distribution / warehouse for almost a year now.

    https://us.lightbicycle.com/

    You can do a pretty nice build with I9's for about $25 more then ROOST. They speak english and they're shipped from the US.

    I build and source wheelsets for myself and friends, I've ordered from a ton of places. I love to see a new option, just was thrown off by the apples to oranges pricing.

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    Any provision for front wheel only?

  30. #30
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    As posted, you all are way behind the times.

    LB now has a us presence with english speakers. So if that is the best you can come up with for paying more and not going LB, well....

    Now if you want to actually provide real evidence your rims are better I'm all for hearing it.

    But you can't come on hear say they're better without backing it up.
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    Note to self- If you have a start up company, don't post it on mtbrforums because whiny people will voice their unwanted opinions about how you should be pricing your products instead of just looking at the product, determining they would rather have something else and just moving on like a normal person.

    On another note, I deal with China too often at work and sometimes I would rather have my balls hammered flat than call them.
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    Quote Originally Posted by ethierjung View Post
    Note to self- If you have a start up company, don't post it on mtbrforums because whiny people will voice their unwanted opinions about how you should be pricing your products instead of just looking at the product, determining they would rather have something else and just moving on like a normal person.

    On another note, I deal with China too often at work and sometimes I would rather have my balls hammered flat than call them.
    Right better to be the head of a start up, bury your head in the sand and not get any feedback from the people you're trying to sell to.

    Who's being whiny? I'm a consumer, I buy a lot of wheels, already have had 4 sets from Mike. Last set was from Dave since Mike doesn't build with straight pull.

    I've had LB, Nextie and Derby rims- can't tell a difference riding them.

    He is coming into a crowded market so he has to offer something different. What is that? It's not US support, It's not cost- so far all we have is my rims are better- not very compelling.

    That's the reality of it and I'm sure he can handle the feedback.
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    Quote Originally Posted by TwoTone View Post
    Right better to be the head of a start up, bury your head in the sand and not get any feedback from the people you're trying to sell to.

    Who's being whiny? I'm a consumer, I buy a lot of wheels, already have had 4 sets from Mike. Last set was from Dave since Mike doesn't build with straight pull.

    I've had LB, Nextie and Derby rims- can't tell a difference riding them.

    He is coming into a crowded market so he has to offer something different. What is that? It's not US support, It's not cost- so far all we have is my rims are better- not very compelling.

    That's the reality of it and I'm sure he can handle the feedback.
    Actually this thread has been immensely helpful. Yes, forums by their nature are not always the more supportive environments and participants run the gamut of experience/knowledge - but it's been helpful to get feedback even if it is varied. For example, I wasn't aware that LB had set up operations inside the US so that is info I have to incorporate into my biz model.

    And I agree that I should provide a competitive advantage - actually the important point is that I WANT to provide a competitive advantage. I want to provide a better value - I'm certainly not doing this for the money (there are a lot easier ways for me to make money).

    My original plan for ROOST was to keep my pricing under a grand - however once the startup costs, shipping, paying customs, warehousing, etc etc etc started to add up I decided on $1175 as my price point. As I said, this thread has induced me to re-evaluate my pricing model (thus my "shilltastic" offer of $100 off to thread readers).

    If ROOST wheels (42mm wide asymmetric rims laced to dt swiss 350s hubs with Sapim Race spokes) were priced at $995 do you guys think that would be enough of a competitive advantage to draw some market share?

    Again, I'm open to feedback.

  34. #34
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    Quote Originally Posted by gdb85 View Post
    Any provision for front wheel only?
    Not at this time, but contact me through the website and maybe we can work something out.

  35. #35
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    When you start comparing someone's product/price/offerings to specific competitors, it becomes an argument to justify your opinion/statements. Feedback is constructive, not competitive.
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  36. #36
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    Rhymes with BOOST
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  37. #37
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    Quote Originally Posted by surlybikes View Post
    If ROOST wheels (42mm wide asymmetric rims laced to dt swiss 350s hubs with Sapim Race spokes) were priced at $995 do you guys think that would be enough of a competitive advantage to draw some market share?

    Again, I'm open to feedback.
    I'm in northern Colorado, not far from you.

    Simply as a point of data for you, I don't mind paying a little extra to have a local vendor and contact. But I'm not a fan of DT hubs, so that's a deal breaker immediately for me. I like quick engaging hubs, so offer options with Industry Nine or Chris King and I could be interested. Also, I'd like different spoke options.

    I've been riding self-built LB 650 rims for several years. I've broken a few of their rims of the years, but because of operator error, not because of poor quality. My only complaint with LB is ship time when one breaks. So, yeah, I'd like a local option.

  38. #38
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    Quote Originally Posted by The Squeaky Wheel View Post
    I'm in northern Colorado, not far from you.

    Simply as a point of data for you, I don't mind paying a little extra to have a local vendor and contact. But I'm not a fan of DT hubs, so that's a deal breaker immediately for me. I like quick engaging hubs, so offer options with Industry Nine or Chris King and I could be interested. Also, I'd like different spoke options.

    I've been riding self-built LB 650 rims for several years. I've broken a few of their rims of the years, but because of operator error, not because of poor quality. My only complaint with LB is ship time when one breaks. So, yeah, I'd like a local option.
    Thank you for the feedback. I have a love-hate relationship with DT Swiss, but it is mostly love. The POE is really my only complaint. My opinion is that the star ratchet system is in many ways superior to pawls but the stock POE is the downside - however for $90 you can upgrade to 54T and significantly improve this downside.

    I am looking into Chosen hubs (they have a new 150 POE hub design) and a German company that manufactures hubs to create some other options for my wheelsets. Trying to find an affordable options that is still super high quality...

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    OK, just to update readers of this thread (appreciate all the useful feedback!) - I have decided to sell my basic wheelset for $995 while I build the brand.

    This will be for the 42mm wide asymmetric rim laced to 350s hubs with Sapim race spokes.

    I have found this to be an excellent basic wheel build with a proven hub design and a good balance between cost, weight, and strength for the Race spokes.

    I've updated the coupon above to "mtbrgrant" with a $50 off discount.

    I've got wheelsets ready to ship now so hit me up with any questions.


    New carbon wheel company based in Colorado-roost-logoimg_2451.jpg

  40. #40
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    You have no one riding these, "super fantastic" wheels, yet expect people who don't know you or have never heard of you to just give you their hard earned $$ because you say you have a superior product and excellent CS. I'd much rather buy a wheelset from Ibis with Industry Nine hubs for about $1700 or the Canadian company who makes their own rims, instead of a set from some unknown person spamming the forums.

    Really, not in it for the $$, just doing it out of the love of your heart, but once you were called out on price, can easily drop it by $175.

    Oh and change your user name, you have nothing to do with Surly, don't let anyone get the wrong impression.
    Quote Originally Posted by Harold
    You're doing mtbr wrong, you're supposed to get increasingly offended by the implications that you're doing ANYTHING wrong.

  41. #41
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    Are these open-mould rims or are you just re-branding them? Which factory are you working with?

  42. #42
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    Quote Originally Posted by LyNx View Post
    You have no one riding these, "super fantastic" wheels, yet expect people who don't know you or have never heard of you to just give you their hard earned $$ because you say you have a superior product and excellent CS. I'd much rather buy a wheelset from Ibis with Industry Nine hubs for about $1700 or the Canadian company who makes their own rims, instead of a set from some unknown person spamming the forums.

    Really, not in it for the $$, just doing it out of the love of your heart, but once you were called out on price, can easily drop it by $175.

    Oh and change your user name, you have nothing to do with Surly, don't let anyone get the wrong impression.
    lol. I mean I guess I have to reply just because I'm the OP and representing my wheels but wow - am I really being that much of a d*** to deserve this kind of reply? I definitely am not so that could only mean one other thing...

  43. #43
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    Quote Originally Posted by sissypants View Post
    Are these open-mould rims or are you just re-branding them? Which factory are you working with?
    Not sure what you're asking about open-mould and re-branding? The manufacturer I'm working with makes rims and wheels for multiple companies - I do not own the factory, is that what you mean?

  44. #44
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    Quote Originally Posted by surlybikes View Post
    Thank you for the feedback. I have a love-hate relationship with DT Swiss, but it is mostly love. The POE is really my only complaint. My opinion is that the star ratchet system is in many ways superior to pawls but the stock POE is the downside - however for $90 you can upgrade to 54T and significantly improve this downside.

    I am looking into Chosen hubs (they have a new 150 POE hub design) and a German company that manufactures hubs to create some other options for my wheelsets. Trying to find an affordable options that is still super high quality...
    Look in the wheel section at BHS (BikeHubStore) thread for his MTB270 set. They are rebranded Bitex hubs so you could go that way. They have been proven as very reliable hubs at a great price, plenty of guys here ride them. I do agree with @The Squeaky Wheel that if you add some more options in there you will open up your customer base, but understand that doing so increases your costs.

  45. #45
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    I use DT240s on the road but not on the MTBs. Putting in the 54T upgrade- doe this appreciably decrease the durability of the hubs? Does it raise the drag much?

    Also, I just had someone handbuild my wheelset with Knight Composites rims locally here in Colorado. I avoided LB because I have heard mixed things about their reliability and quality. How are your rims better than LB?

  46. #46
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    Quote Originally Posted by gregnash View Post
    Look in the wheel section at BHS (BikeHubStore) thread for his MTB270 set. They are rebranded Bitex hubs so you could go that way. They have been proven as very reliable hubs at a great price, plenty of guys here ride them. I do agree with @The Squeaky Wheel that if you add some more options in there you will open up your customer base, but understand that doing so increases your costs.
    Thank you - I have a set of my rims laced up on Bitek hubs I got from BHS - I like them and they've been durable for me. Starting a new brand is difficult which is why I wanted to go with a known brand for the hubs... Defending one unknown to the public is hard enough (witness this thread).

  47. #47
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    Quote Originally Posted by Flyer View Post
    I use DT240s on the road but not on the MTBs. Putting in the 54T upgrade- doe this appreciably decrease the durability of the hubs? Does it raise the drag much?

    Also, I just had someone handbuild my wheelset with Knight Composites rims locally here in Colorado. I avoided LB because I have heard mixed things about their reliability and quality. How are your rims better than LB?
    I don't have data on the durability going from 18T to 54T star ratchets but I cannot imagine it decreases the durability that much. The individual ratchets are smaller and thus less durable but I don't know of anyone breaking the ratchets when upgrading to 54T. I also have difficulty believing there is an appreciable increase in drag.

    I also don't have any third-party test data comparing LB rims with my rims - it's easy to say one is better than the other but talk is cheap. My rims are different (asymmetric profile, different nipple bed construction, and 42mm outer, 35mm inner width) and I think these differences lead to a stronger, better rim and wheel but these are my opinions without test data.

  48. #48
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    I'd suggest you do a couple things. One is call your wheels by the inner dimension to be straight up front with what we care about and need to know. They're 35 asyms. The outer dimension, 42 outer shows durability with the hookless bead 3.5mm. each side. The bead dimension is the second most important number.
    Second, I use Lasers instead of Race spokes with Sapim Polyax brass nipples. These are 3x 32 hole wheels. They don't need Race. Brass avoids corroded nipples after a couple years for some riders. Outside warranty coverage.
    If graphics are mandatory offer a dark grey stealth option. Outline letters.

  49. #49
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    Quote Originally Posted by surlybikes View Post
    I don't have data on the durability going from 18T to 54T star ratchets but I cannot imagine it decreases the durability that much. The individual ratchets are smaller and thus less durable but I don't know of anyone breaking the ratchets when upgrading to 54T. I also have difficulty believing there is an appreciable increase in drag.

    I also don't have any third-party test data comparing LB rims with my rims - it's easy to say one is better than the other but talk is cheap. My rims are different (asymmetric profile, different nipple bed construction, and 42mm outer, 35mm inner width) and I think these differences lead to a stronger, better rim and wheel but these are my opinions without test data.
    I upgraded to 54T on a Dt hub when they first were released by Trek several years ago. The first set lasted about a month. The replacement set has lasted four seasons without problems

  50. #50
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    You came on a public forum to spam your marked up Asian rimmed wheels as the next best thing and you got feedback and didn't like it. And calling people a d1ck because they don't share your opinion of what you consider a fantastic business model, that's just being a d1ck.... The idea that because it's a person from the US and that makes them trust worthy or means you'll have any better CS than direct from Asia is just a huge joke. Why should anyone trust you, an unknown entity with no proof of any sort of business skill or acumen (who tries competing against a Asian company and doesn't know they have a US rep) who looks to just be slapping a name on the same rims anyone else can buy direct from Asia from legit factories.

    Quote Originally Posted by surlybikes View Post
    lol. I mean I guess I have to reply just because I'm the OP and representing my wheels but wow - am I really being that much of a d*** to deserve this kind of reply? I definitely am not so that could only mean one other thing...
    Last edited by LyNx; 06-27-2017 at 05:15 AM.
    Quote Originally Posted by Harold
    You're doing mtbr wrong, you're supposed to get increasingly offended by the implications that you're doing ANYTHING wrong.

  51. #51
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    Quote Originally Posted by LyNx View Post
    You have no one riding these, "super fantastic" wheels,
    Not completely true. I've seen some in the wild.

  52. #52
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    Quote Originally Posted by LyNx View Post
    You came on a public forum to spam your marked up Asian rimmed wheels as the next best thing and you got feedback and didn't like it. And calling people a d1ck because they don't share your opinion of what you consider a fantastic business model, that's just being a d1ck.... The idea that because it's a person from the US and that makes them trust worthy or means you'll have any better CS than direct from Asia is just a huge joke. Why should anyone trust you, an unknown entity with no proof of any sort of business skill or acumen who looks to just be slapping a name on the same rtims anyone else can buy direct from Asia from legit factories..
    He asked the rhetorical question if HE is being that much of a dick, and you took it personal when you clearly came here only to be inflammatory. So you acted like a troll, then acted butthurt. But I agree, the Surly screen name should be changed.

  53. #53
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    Quote Originally Posted by eb1888 View Post
    I'd suggest you do a couple things. One is call your wheels by the inner dimension to be straight up front with what we care about and need to know. They're 35 asyms. The outer dimension, 42 outer shows durability with the hookless bead 3.5mm. each side. The bead dimension is the second most important number.
    Second, I use Lasers instead of Race spokes with Sapim Polyax brass nipples. These are 3x 32 hole wheels. They don't need Race. Brass avoids corroded nipples after a couple years for some riders. Outside warranty coverage.
    If graphics are mandatory offer a dark grey stealth option. Outline letters.
    Thanks - that's all super constructive. I'm using 28H hubs/rims fyi and I'm happy with the value/strength/weight trade-offs of the Race spokes. I agree that the inner width is the most important but both numbers are important as you've pointed out - different manufacturers have different profiles. Mine are 42/35 because I'd rather have the extra mm in the bead so that the "business end" of the rim is stronger. And I've heard pluses and minuses about nipple material...

    I'll look into a stealth option - it's not a bad idea. Thanks again!

  54. #54
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    https://we-are-one-composites.odoo.com

    Canadian made carbon fibre rims w/project 321 hubs for $1600 USD

  55. #55
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    Nice looking wheels surlybikes. I wish you the best! I really try to support US business, so I'll send folks your way when they're shopping.

    Sent from my G8141 using Tapatalk

  56. #56
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    You can currently buy carbon boosted dt350s on i30 carbon rims hand built in the USA with dt comp spokes for $900 (+$13 shipping) with a five year warranty. Their house branded 120 poe hub wheelsets are $800. They'll sub any hub they can order through QBP, spokes too.

    Why would I buy wheelsets from this company?

  57. #57
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    First off - good on ya for taking the leap and starting a company that aligns to your passion and desire to pass that on.

    Second - I do hope you succeed in the endeavor... and appreciate that while i've been following this thread - you've taken the mostly good and constructive feedback positively and already altered your business model a bit. Onward and upward I say!!

    Third - keep handling your business the way you are - even in the face of the trolls and detractors and you will be fine.

    I for one would take interest in your wheels as I am local in the front range and having local support would be pretty cool. I like to support local where i can, but also when the deals are really too good to pass - from the web based sights, so i would state a healthy and reasonable combo of both.

    Wish list stuff - mostly been stated - but as you evolve/grow - I would like to see something other than DT 350 hubs as well, and higher vs lower engagement a plus. But for a starting point they are a known entity and pretty reliable/bombproof so solid starting choice. Second - a stealthy graphic option. I like certain bling - but like my wheels mostly black or pretty stealthy... maybe the best/cost effective alternative is a sticker option that the user can choose to keep on or remove at their discretion?

    Cheers and good luck with this startup!

  58. #58
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    Quote Originally Posted by surlybikes View Post
    Thanks - Mine are 42/35 because I'd rather have the extra mm in the bead so that the "business end" of the rim is stronger.
    Well name them 42/35 so the 35 is right out there where it belongs.

  59. #59
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    Quote Originally Posted by xblitzkriegx View Post
    You can currently buy carbon boosted dt350s on i30 carbon rims hand built in the USA with dt comp spokes for $900 (+$13 shipping) with a five year warranty. Their house branded 120 poe hub wheelsets are $800. They'll sub any hub they can order through QBP, spokes too.

    Why would I buy wheelsets from this company?
    Can you PM me with a link?

    To the OP, I a must be the weird one here... but I love the 350's. Bitex would be fine as long as they were centerlock, but i would at least keep the 350's around as an option as you are sourcing other stuff.

  60. #60
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    Quote Originally Posted by kamper11 View Post
    First off - good on ya for taking the leap and starting a company that aligns to your passion and desire to pass that on.

    Second - I do hope you succeed in the endeavor... and appreciate that while i've been following this thread - you've taken the mostly good and constructive feedback positively and already altered your business model a bit. Onward and upward I say!!

    Third - keep handling your business the way you are - even in the face of the trolls and detractors and you will be fine.

    I for one would take interest in your wheels as I am local in the front range and having local support would be pretty cool. I like to support local where i can, but also when the deals are really too good to pass - from the web based sights, so i would state a healthy and reasonable combo of both.

    Wish list stuff - mostly been stated - but as you evolve/grow - I would like to see something other than DT 350 hubs as well, and higher vs lower engagement a plus. But for a starting point they are a known entity and pretty reliable/bombproof so solid starting choice. Second - a stealthy graphic option. I like certain bling - but like my wheels mostly black or pretty stealthy... maybe the best/cost effective alternative is a sticker option that the user can choose to keep on or remove at their discretion?

    Cheers and good luck with this startup!
    Thanks man - I appreciate this post so much. Been getting worked on here! I'm just a guy who rides his bike, jeez. lol.

    The branding I use is baked on - they aren't stickers. But I will look at trying to create a stealth option - you're the second guy to mention it.

    And honestly - for all the haters out there and all the me-too posters who are saying "but you can get *fill in the blank with some random wheelset* for $1200 or $1053.13 or $800 or $whatever. I'm not trying to compete with DIY cyclists or wheelbuilders - I'm offering an alternative to the roval-ibis-stans-derby-nobl-nox-etc-etc-etc.

    Building a brand from scratch is NEARLY impossible in the bike industry - it's a big pie but there are a ton of cake knives in there getting their piece. Am I going to make money doing this? F*** no - I'll be lucky if I break even on my investment in 18 months. Am I going to meet cool people and talk bikes and have fun? I sure hope so...

  61. #61
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    Quote Originally Posted by surlybikes View Post

    Building a brand from scratch is NEARLY impossible in the bike industry - it's a big pie but there are a ton of cake knives in there getting their piece. Am I going to make money doing this? F*** no - I'll be lucky if I break even on my investment in 18 months. Am I going to meet cool people and talk bikes and have fun? I sure hope so...
    Of course it's hard. A business must do something better, faster, cheaper, etc., than their competitors. Otherwise you are doomed to failure. Business also requires change and seeking new markets, developing new stuff that improves on old, etc. The guys that rest on their laurels will get kicked out business by the ones that change/improve. So for your sake, I hope you actually do bring something to the market that you can't get from LB, Nextie, Nobl, etc. If not, I'm not optimistic about your chances.
    "It's only when you stand over it, you know, when you physically stand over the bike, that then you say 'hey, I don't have much stand over height', you know"-T. Ellsworth

    You're turning black metallic.

  62. #62
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    Xblitz. If you do not want to disclose in this thread who builds a wheelset for $800 with house 120 poe hubs please PM me also with a link.
    I wish Roost the best of luck. Surly needs to get riders on his wheelsets to get the word out on their quality and how they ride.

  63. #63
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    OP's latest pricing seems to be inline with the market. imo, $995 for what he's offering seems fair.

    in my opinion, i think the graphics are simplistic and too large to be on the rim in three places. they take up something like 80% of the rim it seems like. seeing the entire name as part of a rooster tail of dirt would be pretty neat imo. definitely offer a stealth version and/or decal free option. if people are proud of their wheelset, theyll tell others. the carbon wheelset i bought from a us mfg has the same technique as your rims. if you had offered the exact same set as they did with a no decal option, id have bought from you instead. their design is subdued honestly. the name/graphic is in flat silver & grey.

    switching to a vinyl sticker may help you as well. prebuilding a wheelset and only having to apply a sticker means the rim can be shipped faster on your end. you could easily offer a same day shipping option. thats something no one else offers AFAIK. also, you could offer replacement sets available for purchase.

    later on down the road, maybe youd have the capitol to invest in a vinyl plotter to give you the ability to cut your own custom decals for people. not many offer that level of customization. imagine yourself as a customer and having the ability to send in a design of your very own to have on your rims. obviously charge extra for this.

    something that could help set you apart is to offer the wheelset pre-taped for no extra charge. most companies im aware of charge at least $11-$13 extra to tape a wheel. with the machines they have, it takes about 30 seconds to get a good tape line on a rim. offering that as standard would be something few others do and has real added value for the customer.

    add the spoke tension information to the website. even if ppl dont know what it means, theyll have something to reference from after reading your sight. explain why you tension them the way you do. be proud of your builders, add up all the build experience and put it on the sight. "over 25 years combined wheelbuilding experience.", something like that. the idea is to not only show your customer you know wtf youre doing, but also give them peace of mind that youre not employing minimum wage mouth breathing window lickers to assemble wheelsets.

    youll be hard pressed to beat the big guys on price. itll be difficult to match them on options at times, but you need to set yourself apart from the crowd. find things that do that.

  64. #64
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    I'v worked in shops for 13+ years and races at a pro level. I understand everyone's points but purely on ride quality these wheels are awesome and strong. The ride quality can easily be compared to something like Enve, which I do have plenty of personal experience with. Yes I understand comparing apples and oranges and it's my opinion. But any one looking for some good competitively priced carbon wheels should consider them

  65. #65
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    New carbon wheel company based in Colorado

    I don't have a dog in this fight. I stumbled on this thread while looking for tire recommendations and it piqued my interest. I'm not in the market for wheels.

    Surly - props to you for starting a business. And especially for handling the negative posts with class and composure.

    If you get down, remember that 99% of people will live their lives working for someone else. The vast majority of us don't have the time, energy, passion or ambition to create a company - but you're one of the ones doing just that. Major kudos.

    Lastly I wanted to throw out my $0.02. If you're struggling to get a foothold, consider offering a better warranty. It looks like you'll struggle to be best in market on price, so I think your only other option is quality/service.

    Warranty shows that you stand by your product especially when you follow through with fast replacements. Which is huge in mountain biking because of the community and word of mouth. Everybody loves to talk gear and share their experiences.

    I think too many companies overlook good service and quality because it doesn't show up immediately on the balance sheet. However, it will pay off in the long run with customer loyalty and word of mouth.

    Thoughts?

    Edit: looks like LB's official warranty isn't great. If you can compete with them on price and smash their warranty, I think you're on to something.

    Sent from my iPhone using Tapatalk

  66. #66
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    1) is there a weight limit? im a 300lb rigid rider and im weary of 28 hole rims.

    2) im joining the crowd that would want a decal that is removable or a low profile stealth option.

    3) i would be a customer at 995 for this wheel. i think the price is very fair given the current market.

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  67. #67
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    https://www.pinkbike.com/buysell/2197981/

    And it keeps coming down. At $850, this price point is starting to look better.

  68. #68
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    Quote Originally Posted by redmr2_man View Post
    https://www.pinkbike.com/buysell/2197981/

    And it keeps coming down. At $850
    Based on my wheel-and-dealing with the Chinese, I think this price should come down to $800. This industry is sacrificially competitive, you aren't going to succeed without starting out by breaking your neck.

    Here's the scoop based on my experience:

    Rim Cost: An open-mould pair of 29" 42mm-wide 25mm-deep hookless TC double-wall 32H T700 carbon rims should come in under $200 for routine orders of 5 pairs or more. I can get this price if I establish a good factory relationship and put in the orders. Roost did not engineer their own design and pay a few grand for their own mould.
    Paint Cost: OEM paint costs about $20 per set.
    EMS Import Cost: About $80 for an order of 5 sets.
    Hub Cost: I don't have DT Swiss distributor pricing sheets on me right now, but a 350 DT Swiss MTB hub set must come in for around $200 ($50 for the front, $150 for the rear).
    Spoke Cost: Assume black DT champion with black alloy nipples, can't run more than $70 per wheelset.
    Labor: Let's give the guys a generous $40 per wheelset.
    Packaging/Shipping: Let's say $50 by UPS Ground.
    Warranty/"Damage": It happens in the biz, let's say you lose 10% of what you sell.

    So all those numbers add up to $620 per set ($200 + $20 + $20 + $200 + $70 + $40 + $50) with 10% loss on sales means no more than $700 cost per wheelset.

    $700 cost per wheelset to get it to your doorstep. $995 retail price, $850 drop-off price. That's more than $200 profit per wheelset. For a start-up in the competitive wheel industry, 25% profit is a LOT. If the guy isn't making this much profit, he needs to find better suppliers or streamline his workflow.

    I'm not discrediting Roost, huge kudos for trying to get something started. But it will almost always be cheaper for you to get your own rims off aliexpress and build them up yourself (or have your LBS do it) than to buy them from a start-up like this. And if you care about the logos, you can always ask to get them OEM'd for another $50 or so, even on an order of 1.

  69. #69
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    We have a local guy who is selling some pretty identical rims with a similar business model. Nice having some local support, and the chinese rims seem to be a lot better than they have been in the past. Good luck to you and thanks for sticking your neck out there!

  70. #70
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    So after all the price bashing, Roost has their wheels at $750, which is a pretty good price in my opinion. Thinking about giving them a go. Has anyone bought them and have any thoughts on construction, build quality, ride quality?

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    Yep - note that the $750 is good for in stock wheelsets only.

    I've got a few folks on them now - PM if you want to be connected with them to ask their opinions.

  72. #72
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    And to follow up on that - I've got mostly boost spacing 650b/27.5 wheelsets in stock.

  73. #73
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    Quote Originally Posted by surlybikes View Post
    And to follow up on that - I've got mostly boost spacing 650b/27.5 wheelsets in stock.


    PSSST - Mtbr Posting Guidelines

    read the part about Manufacturer/Retailer Posting Guidelines


    Also maybe instead of saying you are surly bikes, perhaps do something like, wheel dude, or i dunno, Roost Wheels?

    Awesome that we have more wheelbuild options !

  74. #74
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    Quote Originally Posted by 006_007 View Post
    PSSST - Mtbr Posting Guidelines

    read the part about Manufacturer/Retailer Posting Guidelines


    Also maybe instead of saying you are surly bikes, perhaps do something like, wheel dude, or i dunno, Roost Wheels?

    Awesome that we have more wheelbuild options !
    Thanks man!! haha - I have tried to change my username for a while and never knew how - I'm messaged folks at the site, etc. Thank for the link! I'll read the posting guidelines now - thanks for the soft hint!
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  75. #75
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    Quote Originally Posted by 006_007 View Post
    PSSST - Mtbr Posting Guidelines

    read the part about Manufacturer/Retailer Posting Guidelines


    Also maybe instead of saying you are surly bikes, perhaps do something like, wheel dude, or i dunno, Roost Wheels?

    Awesome that we have more wheelbuild options !
    Also updated my signature - lmk if the new one meets your guidelines, thanks!
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  76. #76
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    The branding is pretty obnoxious IMO. Your new price is great but I personally wouldn't buy them until you have black. Even then I'd strongly prefer they be removable.

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    Quote Originally Posted by 92gli View Post
    The branding is pretty obnoxious IMO. Your new price is great but I personally wouldn't buy them until you have black. Even then I'd strongly prefer they be removable.
    Or just ship with all the stickers and let people have at it.

  78. #78
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    Quote Originally Posted by Harryman View Post
    Or just ship with all the stickers and let people have at it.
    They're not stickers. Thats the problem

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    Quote Originally Posted by 92gli View Post
    The branding is pretty obnoxious IMO. Your new price is great but I personally wouldn't buy them until you have black. Even then I'd strongly prefer they be removable.
    Thanks for the feedback! Mostly I get complements on the branding and the way they look but a few folks share your opinion about wanting black or quieter branding. Stickers are cheap and correspond with a lower quality product IMO - but my next round of manufacture will have black as an option.
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  80. #80
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    Quote Originally Posted by griffsterb View Post
    I don't have a dog in this fight. I stumbled on this thread while looking for tire recommendations and it piqued my interest. I'm not in the market for wheels.

    Surly - props to you for starting a business. And especially for handling the negative posts with class and composure.

    If you get down, remember that 99% of people will live their lives working for someone else. The vast majority of us don't have the time, energy, passion or ambition to create a company - but you're one of the ones doing just that. Major kudos.

    Lastly I wanted to throw out my $0.02. If you're struggling to get a foothold, consider offering a better warranty. It looks like you'll struggle to be best in market on price, so I think your only other option is quality/service.

    Warranty shows that you stand by your product especially when you follow through with fast replacements. Which is huge in mountain biking because of the community and word of mouth. Everybody loves to talk gear and share their experiences.

    I think too many companies overlook good service and quality because it doesn't show up immediately on the balance sheet. However, it will pay off in the long run with customer loyalty and word of mouth.

    Thoughts?

    Edit: looks like LB's official warranty isn't great. If you can compete with them on price and smash their warranty, I think you're on to something.

    Sent from my iPhone using Tapatalk
    @griffsterb - man, thanks for this post - not sure how I missed it before. It's a good suggestion to offer a better warranty. In talking to a few friends when I was considering starting ROOST the consensus was that a warranty is a mixed blessing because most people who break a rim do so because they hit something really hard with low pressure or flatted and hit a rock, etc. So I decided to offer a solid crash-replacement policy that is straight-forward and simple - $225 for a new rim when you break one (shipped to you).

    Curious to get feedback from the community on this.
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  81. #81
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    Quote Originally Posted by sissypants View Post
    Based on my wheel-and-dealing with the Chinese, I think this price should come down to $800. This industry is sacrificially competitive, you aren't going to succeed without starting out by breaking your neck.

    Here's the scoop based on my experience:

    Rim Cost: An open-mould pair of 29" 42mm-wide 25mm-deep hookless TC double-wall 32H T700 carbon rims should come in under $200 for routine orders of 5 pairs or more. I can get this price if I establish a good factory relationship and put in the orders. Roost did not engineer their own design and pay a few grand for their own mould.
    Paint Cost: OEM paint costs about $20 per set.
    EMS Import Cost: About $80 for an order of 5 sets.
    Hub Cost: I don't have DT Swiss distributor pricing sheets on me right now, but a 350 DT Swiss MTB hub set must come in for around $200 ($50 for the front, $150 for the rear).
    Spoke Cost: Assume black DT champion with black alloy nipples, can't run more than $70 per wheelset.
    Labor: Let's give the guys a generous $40 per wheelset.
    Packaging/Shipping: Let's say $50 by UPS Ground.
    Warranty/"Damage": It happens in the biz, let's say you lose 10% of what you sell.

    So all those numbers add up to $620 per set ($200 + $20 + $20 + $200 + $70 + $40 + $50) with 10% loss on sales means no more than $700 cost per wheelset.

    $700 cost per wheelset to get it to your doorstep. $995 retail price, $850 drop-off price. That's more than $200 profit per wheelset. For a start-up in the competitive wheel industry, 25% profit is a LOT. If the guy isn't making this much profit, he needs to find better suppliers or streamline his workflow.

    I'm not discrediting Roost, huge kudos for trying to get something started. But it will almost always be cheaper for you to get your own rims off aliexpress and build them up yourself (or have your LBS do it) than to buy them from a start-up like this. And if you care about the logos, you can always ask to get them OEM'd for another $50 or so, even on an order of 1.
    I think your math is good but your quotes are different than what I have experienced. I can't get a set of quality built rims for $200 - mine are not open mold and are specific to my company and they are bad ass. I'm sure there's plenty of cheap carbon out there for $100/rim but that's not what I'm selling. I'm recovering my cost at $750 per wheelset - trying to sell through the stock I built so I can build some wheelsets more in line with the market (more 29inch wheels, more standard spacing, different hubs, and black graphics).
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  82. #82
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    As a user experience researcher, maybe try to find some way to provide some data to support "my rims are better and my build quality is better". I find that when people are spending over $1k, several hundred dollars matters less than perceived reliability and performance. That is why I thought Light Bicycle wheels were worth a try around $700-800, but now that they are over $1k, I'm not sure that I see their value proposition.

    In general, I find that the type of products that make most sense to consumers are top performing but high buck products & low priced value products. The middle tier where price is not high, but also not low & relative performance is difficult to gauge is a tough sell. People seem to find either Best or Cheapest easiest to understand from a value proposition perspective.
    Dirt Merchant Bikes
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  83. #83
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    Quote Originally Posted by surlybikes View Post
    Building a brand from scratch is NEARLY impossible in the bike industry - it's a big pie but there are a ton of cake knives in there getting their piece. Am I going to make money doing this? F*** no - I'll be lucky if I break even on my investment in 18 months. Am I going to meet cool people and talk bikes and have fun? I sure hope so...
    I completely understand, but one thing to consider before thinking about breaking even is whether you will be losing money which is a possibility if you end with a lot of unsold inventory. The best way to end up with $1 million in the bike industry is to start with $2 million.

    On the positive side of things, I've found that there is a lot of me-too thinking in the bike industry.
    Dirt Merchant Bikes
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    Seattle area dealer for Turner Bikes & Cleary Bikes

  84. #84
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    Nice looking wheels!!

    FYI, I think this is where you can request to have your user name changed.
    http://forums.mtbr.com/site-feedback...id-737083.html

  85. #85
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    Quote Originally Posted by Spectre View Post
    As a user experience researcher, maybe try to find some way to provide some data to support "my rims are better and my build quality is better". I find that when people are spending over $1k, several hundred dollars matters less than perceived reliability and performance. That is why I thought Light Bicycle wheels were worth a try around $700-800, but now that they are over $1k, I'm not sure that I see their value proposition.

    In general, I find that the type of products that make most sense to consumers are top performing but high buck products & low priced value products. The middle tier where price is not high, but also not low & relative performance is difficult to gauge is a tough sell. People seem to find either Best or Cheapest easiest to understand from a value proposition perspective.
    Yep - I agree, testing would be great - some kind of lab results to show "hey my rims can withstand XXX kilo newtons of force when flexed laterally at 35 degrees" or some such. But honestly - it takes riders riding on the wheels. And - who do you want to buy your wheels from? There are arguments to buy from some big faceless company and get backing from a big, financially secure company. But there are arguments for buying from a guy who rides his bike a ton and has figured out a way to get a quality wheelset at a great price and sell it to you...

    I'm kind of spewing - and I do agree that it's easiest to be the most expensive and "best" and it's certainly easy to be the cheapest. I'm definitely not going for either of those - I know that I ride my bike a whole lot and I think my wheels are a spectacular bargain. Of course, who's going to believe me?

    At the end of the day, I don't recommend starting a bike parts company to anyone lol...
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  86. #86
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    Just to update readers of this thread - I've got about 15 sets of wheels left with boost spacing and 27.5 rims (42 outer/35 inner) that I'm selling for $750. I can custom build a set for you in any combination of this rim, 27.5 or 29r with the dt swiss hubs and any color (including black stealth) graphics for $850 (they take about 2 weeks to manufacture).

    It's an AM layup and the rims weigh 460 or 495 grams for the 27.5 and 29 inch versions. The graphics are painted and baked on so they're super durable, light, and low-profile.

    Hit me up here or on PM if you have questions!
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  87. #87
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    ROOST Wheelbuilder up on site

    Another update to this thread: I've set up a "wheelbuilder" on my website and we are building up 4 different rim profiles (see bottom of post). And we've got black "stealth" logos now - check out the next post for pics - again, our logos are painted and baked on, these are not stickers. Also, we've added Pillar 1420 spokes as a less-expensive bladed spoke option. Hit me up if you have questions!

    http://roostwheels.com/product/wheelset/

    Our LIGHT rims are 27.5mm wide on the inside (inner width) and 33mm wide on the outside. They weight 370 grams per rim for the 650b/27.5 and 390 grams per rim for 29 inch.

    Our FAST rims are 31mm wide on the inside (inner width) and 37mm wide on the outside. They weight 420 grams per rim for the 650b/27.5 and 450 grams per rim for 29 inch.

    Our WIDE rims are 35mm wide on the inside (inner width) and 42mm wide on the outside. They weight 460 grams per rim for the 650b/27.5 and 495 grams per rim for 29 inch.

    Our STRONG rims are 33mm wide on the inside (inner width) and 38mm wide on the outside. They weight 480 grams per rim for the 650b/27.5 and 500 grams per rim for 29 inch.
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  88. #88
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    Pics of black logos...

    New carbon wheel company based in Colorado-black04.jpg

    New carbon wheel company based in Colorado-black02.jpg

    New carbon wheel company based in Colorado-img_6126.jpg

    New carbon wheel company based in Colorado-black-glossy-roost-wheels-3-.jpg
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  89. #89
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    Quote Originally Posted by timroost View Post
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    yeah there ya go. awesome.

    my i9's are high zoot but they are gray/black label on carbon so you don't know what they are unless you look close (or hear the torch)
    "Put your seatbelt back on or get out and sit in the middle of that circle of death." - Johnny Scoot

  90. #90
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    The black looks good. Props for embracing the criticism and lowering your prices to be more in line with the competition!

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    Quote Originally Posted by redmr2_man View Post
    $1,225 shipped for a DT350 build chinese carbon wheelset?

    That's DT240 / Sapim CX-ray territory, for other highly respected brands. Likely, with money to spare.

    Seems like a late entry into a crowded market. Can I ask what you bring to the table that Light Bicycle / Nobl / Nox and others, might not already have?

    Genuinely curious, and best of luck.
    Exactly. You can get Santa Cruz Reserve with lifetime warranty for 12XX, or Bontrager with 2 year warranty for 8XX. I appreciate your commitment to the sport, but have you done any market research.

  92. #92
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    I really wish you had bothered to read more of the thread before quoting a post thats over six months old. A lot has changed since then.

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    Quote Originally Posted by xblitzkriegx View Post
    I really wish you had bothered to read more of the thread before quoting a post thats over six months old. A lot has changed since then.
    Thanks buddy! The support from you and other members on MTBR on this endeavor is much appreciated!

    To respond, the SC Reserve wheels are $1600 with dt350 hubs. They are great wheels for sure - but I will put my DH layup rims against them any day. And in contrast, my DH rims built up on dt350 hubs are $970 and with my own 150 POE, 3-pawl hubs are $920.

    I'm just trying to offer a super good value to fellow riders - I sold 40 sets of wheels this year and pretty much broke even. I can confidently guarantee that I will never get rich selling wheels lol! Lots of people have plenty of extra cash and they can spend whatever they want on their bikes - I'm not that guy myself and I'm not selling to that customer. I have a few handfuls of happy customers who've got my wheels and they've been super appreciative of me and the wheels so that's reward enough while I'm building the business.

    Enjoy!
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  94. #94
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    Quote Originally Posted by redmr2_man View Post
    The black looks good. Props for embracing the criticism and lowering your prices to be more in line with the competition!
    Thanks man!!
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  95. #95
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    Blackout treatment is good. Thanks for listening

  96. #96
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    New ROOST hubs are in!

    Check these out. These hubs are a 3-pawl hub with 150 points of engagement for an industry-leading 2.4 degrees of slip!

    I rode on a prototype of these all summer on a pivot firebird both in Colorado, Squamish/Whistler, and all over the Alps. They kicked ass and we've made some improvements since then.

    These hubs are LOUD so if you're in to quiet hubs, these are not your jam!

    We are building wheels with these hubs now and can build up a set of all-mountain layup, 35mm inner width asymmetrical rims on bladed Pillar 1420 spokes for $930. We can do our DH layup (32mm inner, 40g heavier per rim) for the same price. I'm just going to say it - it's a sick price on a badass wheelset! (I know the haters are gonna start braying now...

    New carbon wheel company based in Colorado-roost-hubs-2-.jpg

    New carbon wheel company based in Colorado-roost-hubs-7-.jpg

    New carbon wheel company based in Colorado-roost-hubs-8-.jpg
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  97. #97
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    Quote Originally Posted by timroost View Post
    Check these out. These hubs are a 3-pawl hub with 150 points of engagement for an industry-leading 2.4 degrees of slip!
    Slip?

    That aside, your facts are not.

  98. #98
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    The hubs would look good with the black logos like on the rims.

    The rims new branding looks way better then the ones from 6 months ago.

    What sort of weight are your hubs? Endcap configurations?

    Quote Originally Posted by timroost View Post
    Check these out. These hubs are a 3-pawl hub with 150 points of engagement for an industry-leading 2.4 degrees of slip!

    I rode on a prototype of these all summer on a pivot firebird both in Colorado, Squamish/Whistler, and all over the Alps. They kicked ass and we've made some improvements since then.

    These hubs are LOUD so if you're in to quiet hubs, these are not your jam!

    We are building wheels with these hubs now and can build up a set of all-mountain layup, 35mm inner width asymmetrical rims on bladed Pillar 1420 spokes for $930. We can do our DH layup (32mm inner, 40g heavier per rim) for the same price. I'm just going to say it - it's a sick price on a badass wheelset! (I know the haters are gonna start braying now...

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  99. #99
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    Quote Originally Posted by mikesee View Post
    Slip?

    That aside, your facts are not.
    lol. Call it what you want but when you are between ridges on the pawls you are "slipping" - and with 150 POE, you do so for no more than 2.4 degrees (360 degrees in a circle/150 POE). Call it what you want - I ride bikes, I'm not an etymologist.
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  100. #100
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    Stoked on the black on black wheels!!! Been racing on the new hubs and Dh lay up rims and they are awesome!! The trail wheels have been great as well!!

  101. #101
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    engagement is the correct word, 2.4 degrees of engagement.

    also, a video of the hubs in a wheelset spinning down would be pretty helpful imo. call the hubs "Roost Boost" hubs, because rhymes. lol. its catchy and it works.

    looking around, the chosen 150t hub weights are 292g rear (142x12) and 192g front (100x15), the boost versions are 326g (148x12) and 194g (110x15). the hubs have 3 pawls and 7 teeth on each pawl.

    FWIW, i have chosen 120poe hubs on my wheelset and ive had no problems with them. i ride in dry/dusty conditions only (no riding in rain/mud around here). i popped the end caps after 10 months and they look like theyve never been used.

    Tim, youre going to have to build your brand based on customer service and shipping advantages vs the chinese direct brands. i think youve priced your product well and the hard part now is building a customer base and getting your name out there as a quality brand that stands behind their product. good luck, wish you the best man.

  102. #102
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    Quote Originally Posted by joe213 View Post
    Stoked on the black on black wheels!!! Been racing on the new hubs and Dh lay up rims and they are awesome!! The trail wheels have been great as well!!
    Pictures?

  103. #103
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    Pics of black rims and Roost hubs

    Here are some pics of the black WIDE rims laced up with Pillar 1420 spokes to Roost hubs. These are 35mm inner width with an AM layup. As built, these are $945 plus shipping.

    New carbon wheel company based in Colorado-img_7657.jpg
    New carbon wheel company based in Colorado-img_7654.jpg
    New carbon wheel company based in Colorado-img_7658.jpg
    New carbon wheel company based in Colorado-img_7655.jpg
    New carbon wheel company based in Colorado-img_7651.jpg
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  104. #104
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    Now offering Pillar 1420 spokes and DT Swiss 54T ratchet upgrades

    We now have the 54T ratchet upgrade for $65 available as well as Pillar 1420 (bladed) spokes for $25.

    So now, for instance, you can get a set of STRONG (DH) rims laced to DT Swiss 240s hubs with Pillar 1420 spokes and the 54T ratchet for $1190 plus shipping.

    As always, hit me up at [email protected] with questions or check out my site.
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  105. #105
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    Quote Originally Posted by timroost View Post
    We now have the 54T ratchet upgrade for $65 available as well as Pillar 1420 (bladed) spokes for $25.

    So now, for instance, you can get a set of STRONG (DH) rims laced to DT Swiss 240s hubs with Pillar 1420 spokes and the 54T ratchet for $1190 plus shipping.

    As always, hit me up at [email protected] with questions or check out my site.
    You have a set of wheels posted for sale on Pinkbike. I sent you a message, through Pinkbike, with a question a week ago. Never heard back. I bought a set of carbon rims elsewhere. Oh well ...

  106. #106
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    Quote Originally Posted by puckcoach3 View Post
    You have a set of wheels posted for sale on Pinkbike. I sent you a message, through Pinkbike, with a question a week ago. Never heard back. I bought a set of carbon rims elsewhere. Oh well ...
    Sorry about that - I don't get onto Pinkbike as much as I would like.... Hope you are enjoying the set you got and thanks for considering ROOST!!
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  107. #107
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    I think this whole thing is backwards. Let me explain...

    Instead of coming into the market where everyone is at, you should have come into the market on fire!

    -Create a light carbon rim that will last half a season at best. Make a "cheap" rim look "expensive".

    -Offer only a 30 day warranty and claim these as "race only" wheels.

    -Make it 75g lighter than anything on the market.

    -28h? Nah, 16 or 20 spokes per wheel.

    -Lace it to a King or i9 hub only.

    -Use the lightest, most expensive, easiest to break spokes and nipples.

    -And charge 2-3x the amount of Enve.

    Your company would be on all the WC bikes out there.

    Ttyl, Fahn
    Hubbard Bike Club

  108. #108
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    Hello MTBR - just wanted to thank everyone on here for the support (you know who you are!) and update everyone who's been following along....

    We are now offering custom colored logos for just $50. Again, these are not stickers but are painted on and baked for durability - they are nearly flush with the rim surface.

    just send us any pantone color code you'd like to use in the comments section when you are building your wheelset.
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  109. #109
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    I received my Roost Wheels yesterday. First and foremost, I think it is important that people understand these are not a Colorado built or Boulder built product. They arrive to your door straight from China -- with a declared value of $250.00

    I also think it is important that people understand that despite not being stated, when you order the DT hubs you get center lock. Every other manufacturer that I have seen calls out the hub and usually gives you a chance to select. Given there was no call out and given they knew my exact bike and specs, I assumed I would be getting a 6 bolt hub. To add insult to injury the don't include the locking ring. Right now I am running on DT adapters (not cheap) but eventually I will have to buy the lock ring and the Guide center lock rotors.

    I had checked with my LBS before buying these. In general I have a rule about buying stuff online. I will buy non-moving parts, clothing etc, but never wheels, brakes, helmets, etc. Believing I was buying a Colorado built product from someone who knew my bike specs I decided to move forward -- especially after my very honest LBS friend said it made sense. He was about $500 higher -- and he would have been worth every penny.

    There were also some possible issues with the rims themselves. Not sure yet. At the end of the day. For me, if I want wheels, next time I will stick with my LBS or go with a known brand.

  110. #110
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    Quote Originally Posted by jskco View Post
    I received my Roost Wheels yesterday. First and foremost, I think it is important that people understand these are not a Colorado built or Boulder built product. They arrive to your door straight from China -- with a declared value of $250.00

    I also think it is important that people understand that despite not being stated, when you order the DT hubs you get center lock. Every other manufacturer that I have seen calls out the hub and usually gives you a chance to select. Given there was no call out and given they knew my exact bike and specs, I assumed I would be getting a 6 bolt hub. To add insult to injury the don't include the locking ring. Right now I am running on DT adapters (not cheap) but eventually I will have to buy the lock ring and the Guide center lock rotors.

    I had checked with my LBS before buying these. In general I have a rule about buying stuff online. I will buy non-moving parts, clothing etc, but never wheels, brakes, helmets, etc. Believing I was buying a Colorado built product from someone who knew my bike specs I decided to move forward -- especially after my very honest LBS friend said it made sense. He was about $500 higher -- and he would have been worth every penny.

    There were also some possible issues with the rims themselves. Not sure yet. At the end of the day. For me, if I want wheels, next time I will stick with my LBS or go with a known brand.
    I don't understand - so you're unhappy that they were made in China? And that's it?

    I mean, these are literally about the cheapest carbon wheels you can buy these days, and you've got local support for them if one breaks. Seems like a pretty decent deal for the money.

    Bummer about the centerlock though, that should have been advertised.

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    I knew the components were, but I was given the impression that the product was built by a Boulder wheel builder. I import products all the time. But product come to our warehouse and we QC them.

    My bike was made overseas too. But it was assembled and inspected by the bike manufacturer and of course my LBS. There is a huge difference IMHO. There are some things I noticed, that I don't think would have made it out of a local wheel builders shop. But that's just me.

    If I wanted something like this, honestly, I could have just thrown it in one of the containers we get in. Bottom line is, now people that read this post will know. I will be adding more after a few rides.

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    kind of a shame considering that you can just bypass the middleman and save hundred of dollars. in this instance, the middleman isnt doing anything for you that you cant do on your own. issues or replacements will take the same amount of time, if not longer. plus, the kicker here, you can order the exact same thing direct from china for about $300 less.

    i got i38s with black brass nipples and pillar bladed spokes on dt350s for $728 shipped from EIE carbon. the spoke tension was spot on and the QC of the product passes a visual just fine. if something happens, i have the exact same warranty, maybe better, and it takes the same amount of time.

    whats the point?

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    Spot on. Iíll gladly pay extra for a local wheel builder or LBS. but just to have it shipped direct from China? Geez I get containers from the same area all the time.

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    Quote Originally Posted by xblitzkriegx View Post
    kind of a shame considering that you can just bypass the middleman and save hundred of dollars. in this instance, the middleman isnt doing anything for you that you cant do on your own. issues or replacements will take the same amount of time, if not longer. plus, the kicker here, you can order the exact same thing direct from china for about $300 less.

    i got i38s with black brass nipples and pillar bladed spokes on dt350s for $728 shipped from EIE carbon. the spoke tension was spot on and the QC of the product passes a visual just fine. if something happens, i have the exact same warranty, maybe better, and it takes the same amount of time.

    whats the point?
    EIEIO rims, huh? With an oink oink here, and an oink, oink there...

    I have no idea how good the roost rims are but it seems a little unfair to compare them to some no name Chinese company on price alone. There is a ton of garbage out there. Having an American to handle your warranty is at least a huge step up.

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    Howís it unfair. The only this US about them is the website. My Roost wheels came straight from China.

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    Did you try to contact the Roost guy and see if he could sort this out? I probably would have. It would also help him improve his operations for others.

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    I did. I contacted them through messenger and Tim via email. He offered me $30! Whatís crazy is on their website they have one review but I as a customer canít login to leave one ó so where did that five star review come from?

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    Quote Originally Posted by Porch View Post
    EIEIO rims, huh? With an oink oink here, and an oink, oink there...

    I have no idea how good the roost rims are but it seems a little unfair to compare them to some no name Chinese company on price alone. There is a ton of garbage out there. Having an American to handle your warranty is at least a huge step up.
    lol, fair enough.

    EIE isnt as well known as LB or Nextie but theye had exposure on this board and over on PB's forums as well. theyre as good as anyone else's. there's a certain safety factor when dealing with a more well known brand, thats for sure. that doesnt mean EIE is shaddy though.

    their warranty is pretty standard, one year on defects and a crash replacement program.

    regarding who handles my warranty claim, i dont care who handles it so long as its handled. i dont see how someone acting as a middleman to my order helps me in anyway considering this person doesnt keep anything in stock. whether i speak directly to the mfg or a middleman, the product still ships from the same place.

    if the middleman kept a stock of rims and did a no questions asked crash replacement, sending out a rim the next day, then thats something worth paying extra for. however, thats not the case and being a middleman without extra services helps customers in no way except for raising the price of the product.

    Roost wheels are fine wheels. there will be a problem here or there just like any other place. i just cant see the point of paying extra knowing that i get the same level of service (perhaps better based on the last few posts) for going mfg direct instead.

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    No worries. I don't own roost wheels and I haven't tried or seen them, but we have a local guy doing something similar and I think it's a pretty good deal for all involved. Less risky than dealing with the Chinese directly, and less cash than going with a local or big name manufacturer. As long as you know what you're getting! They are certainly not for everyone.

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    Quote Originally Posted by Porch View Post
    Less risky than dealing with the Chinese directly, and less cash than going with a local or big name manufacturer.
    How do you figure? The big reputable chinese manufacturers are great to deal with, responsive, etc. They've come a long way from 5 years ago.
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    The Chinese rims are an interesting quality situation. The sellers we deal with all get the basic product from one manufacturer who doesn't sell direct. That works toward consistent quality of the product. The sellers can do drilling and can ask for layup differences in some cases. And they provide customer service if needed.

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    Quote Originally Posted by eb1888 View Post
    The Chinese rims are an interesting quality situation. The sellers we deal with all get the basic product from one manufacturer who doesn't sell direct. That works toward consistent quality of the product. The sellers can do drilling and can ask for layup differences in some cases. And they provide customer service if needed.
    Just to be clear, I donít doubt the quality of Made in China Carbon. I also donít mind paying a little more for a US based company being involved. We have a plant we work in our industry and they are amazing.

    IMHO if your importing and reselling you should be bringing in in bulk, posting full and complete specs and massive QC efforts.

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    Man, that went downhill fast. These are drop shipped? Ouch!

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    Quote Originally Posted by One Pivot View Post
    Man, that went downhill fast. These are drop shipped? Ouch!
    Yup. Drop shipped straight from
    China with papers that say they are worth a total of $250....

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    Quote Originally Posted by jskco View Post
    I received my Roost Wheels yesterday. First and foremost, I think it is important that people understand these are not a Colorado built or Boulder built product. They arrive to your door straight from China -- with a declared value of $250.00

    I also think it is important that people understand that despite not being stated, when you order the DT hubs you get center lock. Every other manufacturer that I have seen calls out the hub and usually gives you a chance to select. Given there was no call out and given they knew my exact bike and specs, I assumed I would be getting a 6 bolt hub.
    First off, I'm sorry you had a bad experience with Roost Jskco [moderator edit], obviously that is not my intention. The way you've handled the whole transaction though is quite unfair to me and my brand. I've gone out of my way to make it clear that my wheels are made in China and that I am based in Colorado and providing USA-based support. Also, my website stated clearly on the wheelbuilder page that you need to let us know which rotor mount you wanted and you did not and the order defaulted to centerlock - you have my apologies for that. I don't know "the exact specs of your bike" and I try to help customers get the correct wheelset but I can't make sure every bike that every person owns fits every wheelset I build - I rely on my customers to tell me what they need.

    However, before you even finished a dialogue with me (I have a couple messages with no replies from you) you started taking me down on social media and MTBR, etc. This is just a lame way to go about handling a problem IMHO.

    The customs declaration has nothing to do with the value of the wheels - are you suggesting that I pay $250 for every wheelset whether it is cx-ray spoke and 240s hubs or 350s hubs and sapim race?

    Again, I'm sorry you were disappointed but you've complained about misreading my website and social posts and you've complained about an incorrect rotor mount but haven't taken steps to resolve the issue directly with me and just went straight to the public to make your case? It's just not something I would ever do.
    Last edited by Metamorphic; 05-08-2018 at 07:38 AM.
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    General reply to the last several posts...

    And just to clarify what I'm doing with Roost:

    I'm trying to facilitate US-based buyers buying from someone they can speak to on the phone and get immediate responses. I'll never get rich running Roost and I think my prices are very fair considering the other options in the marketplace, the quality of my wheels, and the time and money I have invested in making this product available.

    I began the company by investing $25 grand or so in buying a ton of inventory and some other development work and this backfired on me - I was stuck with the wheels I chose instead of letting my customers choose and just shipping straight from my factory where the wheels are made.

    Obviously there are a ton of opinions out there about bike componentry, quality, sourcing, style, etc etc etc. And honestly I'm not going to try to tell you (any of you) what to do or how to think - that's your business. I'm providing an option (I believe a very good option) that will be right for some and not right for others.

    We've got some demo wheels available in Keystone for anyone to take out for a spin if you'd like to try the product and form an opinion first hand.

    Finally, sorry I didn't respond to all this earlier - believe it or not I was out riding my bike in Moab all weekend.

    New carbon wheel company based in Colorado-ahabrockstacker.jpg
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    Quote Originally Posted by timroost View Post
    First off, I'm sorry you had a bad experience with Roost Justin, obviously that is not my intention. The way you've handled the whole transaction though is quite unfair to me and my brand. I've gone out of my way to make it clear that my wheels are made in China and that I am based in Colorado and providing USA-based support. Also, my website stated clearly on the wheelbuilder page that you need to let us know which rotor mount you wanted and you did not and the order defaulted to centerlock - you have my apologies for that. I don't know "the exact specs of your bike" and I try to help customers get the correct wheelset but I can't make sure every bike that every person owns fits every wheelset I build - I rely on my customers to tell me what they need.

    However, before you even finished a dialogue with me (I have a couple messages with no replies from you) you started taking me down on social media and MTBR, etc. This is just a lame way to go about handling a problem IMHO.

    The customs declaration has nothing to do with the value of the wheels - are you suggesting that I pay $250 for every wheelset whether it is cx-ray spoke and 240s hubs or 350s hubs and sapim race?

    Again, I'm sorry you were disappointed but you've complained about misreading my website and social posts and you've complained about an incorrect rotor mount but haven't taken steps to resolve the issue directly with me and just went straight to the public to make your case? It's just not something I would ever do.
    I was hoping much of this was a misunderstanding and that others would simply know how it works. Your comments have escalated this from a misunderstanding to what appears to be deliberate.

    1. Your now deleted ad references your boulder wheel builder.

    2 exact bike provided to you both in messenger and on my order. In fact it shows on my invoice.

    3. You have made some nice updates to your site.

    4. At the time of order the site said nothing about center lock.

    5. I contacted the company via messenger. They responded the the inquiry and never replied to my replies. I then contacted you via email. I was told all your DT hubs ate centerlock (after delivery) Now you say there is a choice.

    6. I gave you two opportunities to come up with a reasonable solution. $30 does not cut it. So I will make sure others know what I did not.

    Question: why does the invoice I received with the shipment call the product a $250 set of samples?!? Were you trying to rip me off or is that so you donít have to pay customs?

    You have all my contact info . You want to actually resolve this properly, let me know.

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    Quote Originally Posted by jskco View Post
    I was hoping much of this was a misunderstanding and that others would simply know how it works. Your comments have escalated this from a misunderstanding to what appears to be deliberate.

    1. Your now deleted ad references your boulder wheel builder.

    2 exact bike provided to you both in messenger and on my order. In fact it shows on my invoice.

    3. You have made some nice updates to your site.

    4. At the time of order the site said nothing about center lock.

    5. I contacted the company via messenger. They responded the the inquiry and never replied to my replies. I then contacted you via email. I was told all your DT hubs ate centerlock (after delivery) Now you say there is a choice.

    6. I gave you two opportunities to come up with a reasonable solution. $30 does not cut it. So I will make sure others know what I did not.

    Question: why does the invoice I received with the shipment call the product a $250 set of samples?!? Were you trying to rip me off or is that so you donít have to pay customs?

    You have all my contact info . You want to actually resolve this properly, let me know.
    Hi [Moderator EDIT] I just want to respond here publicly to say that I am not going to respond to you any further. I have no interest in getting dragged down into where you are taking this. I understand you're upset - feel free to email me at [email protected] if you want to discuss a resolution.

    Anyone who has specific questions about our products or company can feel free to ask them here - I try to respond when I can but am not on this site every day.
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

  129. #129
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    Quote Originally Posted by jskco View Post
    Question: why does the invoice I received with the shipment call the product a $250 set of samples?!? Were you trying to rip me off or is that so you donít have to pay customs?
    You would be the one paying customs....which is why every chinese company I've dealt with puts a lower number on their packaging. Just saying. /out

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    Quote Originally Posted by Porch View Post
    You would be the one paying customs....which is why every chinese company I've dealt with puts a lower number on their packaging. Just saying. /out
    Yeah and I did no order from China....

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    New carbon wheel company based in Colorado-well-build.jpg
    New carbon wheel company based in Colorado-boulder.png
    New carbon wheel company based in Colorado-site-search-china.jpg
    New carbon wheel company based in Colorado-site-center.jpg

    Your website says we'll build the wheels
    Your website still says your a boulder company
    As of Google last indexing China never mentioned on your site
    As of Google last indexing Center never mentioned on your site

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    See screen shots in post just below this one

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    Quote Originally Posted by timroost View Post
    Hi [Moderator EDIT] I just want to respond here publicly to say that I am not going to respond to you any further. I have no interest in getting dragged down into where you are taking this. I understand you're upset - feel free to email me at [email protected] if you want to discuss a resolution.

    Anyone who has specific questions about our products or company can feel free to ask them here - I try to respond when I can but am not on this site every day.
    So in public you say contact me to discuss a resolution and in private you say don't contact me. Thats customer service.....

    New carbon wheel company based in Colorado-contact-direct-2.jpg

  134. #134
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    Well this was an interesting read...
    Life is short - enjoy the ride!

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    Quote Originally Posted by jskco View Post
    So in public you say contact me to discuss a resolution and in private you say don't contact me. Thats customer service.....

    Click image for larger version. 

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    i think a good resolution would be to admit fault and either A.) add the options in the web configurator or B.) state on the website, centerlock only or something. Then, id credit you for the adaptors you paid for out of pocket and mail you a set of dt swiss centerlock lockrings and sram centerlineX rotors (180/160 unless you specify otherwise).

    id just eat the price as a mfg and chalk it up to learning and hope for positive media exposure. surely the approx $250 total expense above is nothing compared to someone sharing a bad experience. fix the website, make the man happy. he'll let others know about you.

    this thread could have been a lot different.




    p.s. the website was recently updated with a bit more information if you hover over a question mark. previously, it did not state a difference. imo, thats a step in the right direction at least.

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    Quote Originally Posted by xblitzkriegx View Post
    i think a good resolution would be to admit fault and either A.) add the options in the web configurator or B.) state on the website, centerlock only or something. Then, id credit you for the adaptors you paid for out of pocket and mail you a set of dt swiss centerlock lockrings and sram centerlineX rotors (180/160 unless you specify otherwise).

    id just eat the price as a mfg and chalk it up to learning and hope for positive media exposure. surely the approx $250 total expense above is nothing compared to someone sharing a bad experience. fix the website, make the man happy. he'll let others know about you.

    this thread could have been a lot different.




    p.s. the website was recently updated with a bit more information if you hover over a question mark. previously, it did not state a difference. imo, thats a step in the right direction at least.
    That sounds like a very wise business and customer friendly answer. I've deleted a post I made in a bike specific group talking about what I was getting -- in a positive way.All my friends that ask I say they are OK but I would never order them. I also replied to a post on VitalMTB so he deleted his original post. Shame on me. This is why I always use LBS and known entities. Tried to save a buck and support a Colorado (I thought) Wheelbuilder.

    I talk to a lot of customers. One of my staff had one the other day and she could not resolve the issue. One phrase is all it took: "What can we do to make this right?"

  137. #137
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    Quote Originally Posted by jskco View Post
    That sounds like a very wise business and customer friendly answer. I've deleted a post I made in a bike specific group talking about what I was getting -- in a positive way.All my friends that ask I say they are OK but I would never order them. I also replied to a post on VitalMTB so he deleted his original post. Shame on me. This is why I always use LBS and known entities. Tried to save a buck and support a Colorado (I thought) Wheelbuilder.

    I talk to a lot of customers. One of my staff had one the other day and she could not resolve the issue. One phrase is all it took: "What can we do to make this right?"
    Let's look at this from an outside perspective shall we. You really only have one valid complaint, the centerlock rotor piece.

    As to where the wheels were built, the company makes no claims as far as I can see. You looked at we and self limited that to the entity in Colorado. We in the business context can be another branch in a completely seperate location, a contractor, or subcontractor. You have no valid complaint here other than a desire to shift blame off of yourself.

    As to the invoice. So what if he did only pay $250 for them? I can almost guarantee you he did not. You bought them at what the market, and yourself, otherwise you would have bought cheaper wheels, dictates is a fair price for the product. No one impeded or denied you access to search for this $250 supplier. That's just you throwing another non-sequitur in to bolster your one valid complaint.

    I can understand why you got nowhere if you started out with those three points or even your current attitude. The customer is not always right. If every decision is made from that viewpoint then it's extremely fortunate if a business does not go under.

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  138. #138
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    Quote Originally Posted by jskco View Post

    Question: why does the invoice I received with the shipment call the product a $250 set of samples?!? Were you trying to rip me off or is that so you donít have to pay customs?



    That number works in your favor, you probably should let that drop by the wayside.
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    Honestly I put little weight on someone that comes on here to only bitch about a company.

    You haven't spent any time on this site contributing, but joined only to call this company out for assumptions you made incorrectly.

    As tucker said the only real beef you have is the center lock hubs.
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    Quote Originally Posted by tuckerjt07 View Post
    Let's look at this from an outside perspective shall we. You really only have one valid complaint, the centerlock rotor piece.

    As to where the wheels were built, the company makes no claims as far as I can see. You looked at we and self limited that to the entity in Colorado. We in the business context can be another branch in a completely seperate location, a contractor, or subcontractor. You have no valid complaint here other than a desire to shift blame off of yourself.

    As to the invoice. So what if he did only pay $250 for them? I can almost guarantee you he did not. You bought them at what the market, and yourself, otherwise you would have bought cheaper wheels, dictates is a fair price for the product. No one impeded or denied you access to search for this $250 supplier. That's just you throwing another non-sequitur in to bolster your one valid complaint.

    I can understand why you got nowhere if you started out with those three points or even your current attitude. The customer is not always right. If every decision is made from that viewpoint then it's extremely fortunate if a business does not go under.

    Sent from my SM-N950U using Tapatalk
    I always like outside perspectives. In this case there is some context that I either did not post or itís buried in the chain.

    My recollection is, and I have the screenshot at home, the ad I responded to said his boulder wheel builder. Also when you say Ďweíll buildí which they do it implies they are building the wheel ó which letís face it we all assumed was from Asian components.

    I never begrudge a business itís profits. At the end of the day as business owners we should be able to get a beer and a steak right! I buy my bikes at the LBS and donít haggle over price.

    I think what you perceive as attitude is more frustration. I canít post every email and chat but there was a bunch both before and after the sale.

    I also agree. The customer is not always right. In most cases itís a little bit of wrong on both sides. But you always try and make things right ó sometimes you canít but you try.

    Anyway appreciate your input.

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    Quote Originally Posted by TwoTone View Post
    Honestly I put little weight on someone that comes on here to only bitch about a company.

    You haven't spent any time on this site contributing, but joined only to call this company out for assumptions you made incorrectly.

    As tucker said the only real beef you have is the center lock hubs.
    Thatís fair. As I was doing some post-frustrated research this was one of two sites where the customer could tell their side. Their site wonít let you leave a review.

    I do disagree on one point. I believe my post contributes. I think it can save someone from getting the wrong hub and let them know what to expect in terms of who builds it. If someone would have written what I wrote before I ordered we would be in a different spot.

  142. #142
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    Quote Originally Posted by jskco View Post
    I always like outside perspectives. In this case there is some context that I either did not post or itís buried in the chain.

    My recollection is, and I have the screenshot at home, the ad I responded to said his boulder wheel builder. Also when you say Ďweíll buildí which they do it implies they are building the wheel ó which letís face it we all assumed was from Asian components.

    I never begrudge a business itís profits. At the end of the day as business owners we should be able to get a beer and a steak right! I buy my bikes at the LBS and donít haggle over price.

    I think what you perceive as attitude is more frustration. I canít post every email and chat but there was a bunch both before and after the sale.

    I also agree. The customer is not always right. In most cases itís a little bit of wrong on both sides. But you always try and make things right ó sometimes you canít but you try.

    Anyway appreciate your input.
    You say you appreciate outside perspective but go on to ignore the business, similar to the royal, we usage. We in this context should only be taken to convey an entity associated with the company, ie some contracted with. You might consider doing yourself the favor of stepping back, cooling off and approaching this from a more level headed perspective. You are understandably upset but most likely not all of the angst is directed at the company. It's just manifesting and projecting itself that way.

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  143. #143
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    Quote Originally Posted by jskco View Post
    Thatís fair. As I was doing some post-frustrated research this was one of two sites where the customer could tell their side. Their site wonít let you leave a review.

    I do disagree on one point. I believe my post contributes. I think it can save someone from getting the wrong hub and let them know what to expect in terms of who builds it. If someone would have written what I wrote before I ordered we would be in a different spot.
    Then you should be just as angry with yourself. If the location of them being built was this important to you a simple email or phone call would have saved you a great deal of trouble.

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  144. #144
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    Quote Originally Posted by tuckerjt07 View Post
    Then you should be just as angry with yourself. If the location of them being built was this important to you a simple email or phone call would have saved you a great deal of trouble.

    Sent from my SM-N950U using Tapatalk
    Again fair. Itís also fair to say the OP is only on here to promote his product. Replying to his thread is fair game ó especially after contacting him personally.

    But at the end of the day , lesson learned. Stay local or well known. I just decided to share that lesson.

  145. #145
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    Quote Originally Posted by jskco View Post
    Again fair. Itís also fair to say the OP is only on here to promote his product. Replying to his thread is fair game ó especially after contacting him personally.

    But at the end of the day , lesson learned. Stay local or well known. I just decided to share that lesson.
    To be fair you posted a couple of false grievance here so countering and correcting them is fair game. All I see from you is a person who is upset that they did not do their due diligence and made a mistake. To compound on top of that the seller made a mistake by not providing enough information as well. However, rather than admit your mistake you are attempting to project the internal blame you feel back onto the seller because it's easier to do that than to admit to yourself that you have fault in this situation as well. That's how your entire whining saga reads to me.

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    I wanted to provide an update. Maybe Roost and I were having bad days or maybe we just did not understand where the other was coming from. I traded emails with the owner again this morning.

    I have to give the owner a lot of credit. He gave me a call and we talked through the issues. He almost immediately started making some updates to the information that was available and I am confident there are a couple of more updates coming.

    He then took steps to remedy the issue for me. Now for you skeptics, no credit is being issued. Its not about the $$. He is fixing the concerns. I am not going to go through all the details, but he took a couple suggestions that were given here and some of mine and some of his own and is making sure I am taken care of.

    At the end of the day, consumers and businesses both have issues. What separates the good from the bad is those who are willing to take those issues on. Sure we aired some dirty laundry but at the end of the day the owner stepped up and fixed it -- regardless of what was whose fault. I think if we were both to take an honest look, we've both come out better for it.

  147. #147
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    Quote Originally Posted by jskco View Post
    I wanted to provide an update. Maybe Roost and I were having bad days or maybe we just did not understand where the other was coming from. I traded emails with the owner again this morning.

    I have to give Tim a lot of credit. He gave me a call and we talked through the issues. He almost immediately started making some updates to the information that was available and I am confident there are a couple of more updates coming.

    He then took steps to remedy the issue for me. Now for you skeptics, no credit is being issued. Its not about the $$. He is fixing the concerns. I am not going to go through all the details, but he took a couple suggestions that were given here and some of mine and some of his own and is making sure I am taken care of.

    At the end of the day, consumers and businesses both have issues. What separates the good from the bad is those who are willing to take those issues on. Sure we aired some dirty laundry but at the end of the day the owner stepped up and fixed it -- regardless of what was whose fault. I think if we were both to take an honest look, we've both come out better for it.
    Cool, good post, awesome to see things have been worked out.


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    News about Roost Wheels!

    Hey everyone - Roost has been evolving and growing over the course of this thread. Most of our evolution has been guided by customer feedback including that received here on this thread.

    We are now building 3 different wheelsets identified by their internal width and layup.

    We have a i27XC wheelset (27mm inner width with a cross-country layup), an i31AM wheelset (31mm inner width with an All Mountain layup), an i33EN (33mm inner width with Enduro layup).

    We've simplified our pricing so that each wheelset is $900 flat and included Pillar 1420 bladed spokes, our Roost Chosen hubs with 150 teeth for very high engagement, and tubeless valves and tape included. We've also gone to all black Roost decals on every wheelset. Check out the site again if you haven't been in a while and are in the market.

    thanks!

    New carbon wheel company based in Colorado-img_7294.jpg
    I own a carbon wheel company called ROOST WHEELS. Hit me up w questions!

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    Add a link......

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    Any updates?

    I saw the Loam Wolf review and checked out the Roost website. Seems like a pretty good deal with a good review from the wolf. And I saw them mentioned, but not tested on another website for best carbon wheels under 1300. So, not a lot of reviews? And the one year warranty is a bit of a sticking point compared to what others are doing.

    The crash replacement seems to just be letting a person buy a replacement rim around cost? Most of us would still have to pay someone to rebuild the wheel and pay for new spokes and nipples, etc. I mean if that was after a 5 year warranty than that would be understandable. But after one year... hmmm.

    The other thing is the Loam Wolf's review is saying Roost is importing and building in Colorado? Is that how things are running at the moment?

    I happened upon this thread and read through from the beginning and so I was thinking the wheels were built in the US. And I may have missed it, but nothing in the thread led me to believe otherwise until I got to the post where someones wheels were drop shipped from China when they "also" thought the wheels were built up in the US.

    Obviously a newer/small company. So things probably change often. Either business model is fine; just wondering which it is.

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