Specialized Bicycle Components Chooses Utah

by PR or News Wire

08 February 2010—

Specialized Bicycle Components opened a new 250,000-square-foot Western Distribution Center at 1475 South 5070 West.

The company held a ribbon cutting and open house for local business leaders and vendors. Jeff Edwards from the Economic Development Corporate of Utah, Derek Miller from the Governor’s Office of Economic Development, Robert Farrington of Salt Lake City’s Office of Economic Development Office, representatives from the Salt Lake Area Chamber of Commerce, and Specialized executives attended and spoke on the economic benefits of the center. The event also featured tours of the facility, and simulated bike races called Gold Springs with Ned Overend, world mountain biking champion.

Specialized first moved its western distribution center to Utah 11 years ago. The new location will allow the company to better serve its growing dealer base, and expand operations, which Specialized plans to do soon.

The current economic situation presented the opportunity for Specialized to relocate to a larger, more modern building designed specifically for the company’s needs. Before a new location was selected, however, corporate headquarters asked local managers to reevaluate whether the Salt Lake area was still the best place.

“When we took a fresh look at the possibilities, Utah came out on top once again,” said Corporate Distribution Manager Kim Petersen. “Here, we found an ideal combination of good lease rates, a well-established carrier support infrastructure—including modern rail access and container handling facilities—and a passionate, active talent pool that is attracted to the local outdoor splendor. Utah is still the right place for Specialized."

The new facility serves 11 western states and houses Specialized’s logistics and distribution team, U.S. service center, customer service, warranty administration, and quality departments. The new facility’s design addresses the needs of these important teams both through enhanced shop spaces and natural lighting. These simple customized details at the design stage allow for top-notch service for customers by reinvigorating the staff and creating a more cohesive team environment. The new, more efficient configuration allows the Specialized team to achieve a 99.7% order fulfillment accuracy rate.

“In the midst of a challenging economy, smart companies are finding opportunities” said Craig Kaminski of Commerce Real Estate Solutions, which brokered the distribution center lease. “Specialized is a great example of how an organization can leverage current conditions to create a competitive advantage.”