Hey, saw this on Singletrack.com today ... thought it might interest ...

SRAM Set To Buy Truvativ
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They've bought Sachs, they've bought Rockshox, they've bought Avid and now they've signed a letter of intent to buy Truvativ,

They've bought Sachs, they've bought Rockshox, they've bought Avid, now with a letter of intent to buy Truvativ, the company that started off making twist shifters for triathletes has all the components for a viable groupset (with added suspension).

Here's the official release:

SRAM Corporation and Truvativ are pleased to announce that SRAM has signed a Definitive Agreement to purchase Truvativ. The transaction is expected to close by mid October.

Stan Day, the President of SRAM said, "Truvativ is a great company with a remarkable track record of growth and innovation. SRAM is excited to bring the Truvativ Team and products into our organization. Cranksets and bottom brackets complete SRAM's drivetrain product line."

Micki Kozuschek, the President of Truvativ said: "Truvativ was at a crossroads to either make a complete drivetrain ourselves or team up with SRAM. I am excited that we now have a complete drivetrain and all the necessary human and financial resources to make it the best in the industry. Great products will be coming your way."

Truvativ headquarters will remain in San Luis Obispo, California, as SRAM's product development arm for cranksets and bottom brackets. In the future it may take on additional development activities. Micki Kozuschek will lead the Truvativ organization as General Manager responsible for product development, sales and marketing. Truvativ's factory in Taichung will continue to be the manufacturing location for cranksets. It will continue to be led by Gary Peng. There will be no transaction related layoffs.

There will be no changes to Truvativ order processing or customer service for this model year. We will be linking order processing and customer service for SRAM and Truvativ for the 2006 model year. The specific changes will be will be announced at the Taipei show.

The integration goals for the two companies include:
1. SRAM to support Truvativ's MY06 {Model Year 06} product introductions and sales efforts as led by Micki.
2. Centralize customer service and order processing by June 1, 2005.
3. Focus on product line coordination for MY07. {Model Year 2007}

So, reading between all the marketing spiel, don't expect anything new for a couple of years, but in the mean time, SRAM are going to be working on a full groupset. Truvative also has a large road range, so will they go for a road group too?

This will obviously give any of Truvativ's BB initiatives more clout (like the ISIS gigapipe, that uses a bigger BB shell) so we'll see how it all works out.