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  1. #1
    What? There's more?
    Reputation: tyrebyter's Avatar
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    Chain Reaction Cycles - Where did the Sram and Shimano parts go?

    Looking for a shifter this morning on CRC's web site and there are NO Shimano or Sram parts of any kind. They are not even in their list of vendors. WTF?

  2. #2
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    After Wiggle bought them, things started to change. You don't get the bargains any more, just flashy banners that say you do.

  3. #3
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    Yes, and Wiggle also shows NO Sram or Shimano. They have to be going down. Sam Hill got all their money? Not saying he didn't deserve it.

  4. #4
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    Quote Originally Posted by tyrebyter View Post
    Yes, and Wiggle also shows NO Sram or Shimano. They have to be going down. Sam Hill got all their money? Not saying he didn't deserve it.
    SRAM and Shimano dictated that to them. Both brands have been establishing policies to prevent online stores from selling between countries or regions or however they define it.

    CRC/Wiggle were undercutting even the wholesale price that online stores and bike shops in the US were able to get. Shimano and SRAM stepped in to protect their US distributors and customers. They also established policies that prevent US online stores from selling too low to protect local bike shops

  5. #5
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    Chain Reaction is no longer allowed to sell those products to us in the US.....if you change the currency/ship to country, the products show up.
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  6. #6
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    Ah. Makes sense. Well, Jenson sells Shimano parts for less than my LBS can buy them. I buy from my LBS anyway because I like them, but they are keenly aware that something funny is going on.
    Example: Shimano SM81 203mm rotor $43.09US on Jenson, wholesale cost to LBS was $50.05US.

  7. #7
    since 4/10/2009
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    Quote Originally Posted by boomn View Post
    SRAM and Shimano dictated that to them. Both brands have been establishing policies to prevent online stores from selling between countries or regions or however they define it.

    CRC/Wiggle were undercutting even the wholesale price that online stores and bike shops in the US were able to get. Shimano and SRAM stepped in to protect their US distributors and customers. They also established policies that prevent US online stores from selling too low to protect local bike shops
    Quote Originally Posted by mtnbikej View Post
    Chain Reaction is no longer allowed to sell those products to us in the US.....if you change the currency/ship to country, the products show up.
    Yep. Pretty sure if CRC/Wiggle didn't step in line, SRAM and Shimano were threatening to cut them out entirely. SRAM was the first to start protecting US dealers some years ago, and quite a few shops had stopped dealing with Shimano if they could absolutely avoid it, because they simply couldn't compete with the European dealers undercutting US-based retailers. Shimano started tightening up the distributors they sold to some time ago, and also started serving as a distributor itself, especially for higher end gear. This is really just the next step in the process. Expect the German dealers to be doing the same thing before too long.

  8. #8
    Bikesexual
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    I'm assuming this applies to Merlin Cycles as well?
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  9. #9
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    Bastards.

  10. #10
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    Quote Originally Posted by jcd46 View Post
    I'm assuming this applies to Merlin Cycles as well?
    Not yet as far as I can tell.
    Change begins by doing something different.

  11. #11
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    Does anyone know why these parts are cheaper in the UK?

  12. #12
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    Yes, because Europe has serious anti trust/monopoly laws and stops price fixing, so companies can only sell product to retailers, but cannot tell them what to sell it at.

    Quote Originally Posted by Pisgah View Post
    Does anyone know why these parts are cheaper in the UK?
    You think you guys in the states have it bad, we get lumped in with you down here in the Caribbean and there neither a SRAM or Shimano dealer and delivery from most any US online site sucks a$$, i.e. US Postal. Jenson doesn't even offer courier (FedEx/UPS) anymore to down here. Wish these big companies would stop lumping us in with S. America and you guys and note we are unto ourselves
    One day your life will flash before your eyes, will it be worth watching??

  13. #13
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    That sucks, always bought from CRC, didnt know they were sold to Wiggle, whatever Wiggle is.

  14. #14
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    Quote Originally Posted by jcd46 View Post
    I'm assuming this applies to Merlin Cycles as well?
    No. Only applies to CRC/Wiggle. People saying no more cheap parts from the UK are wrong, at least currently.

  15. #15
    Bikesexual
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    Quote Originally Posted by MikeDee View Post
    No. Only applies to CRC/Wiggle. People saying no more cheap parts from the UK are wrong, at least currently.
    Thanks, that's good news. I need to eventually upgrade my gravel bike's brakes.
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  16. #16
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    Chain Reaction Cycles - Where did the Sram and Shimano parts go?

    Nothing to do with wiggle.

    Sram a few years ago put in place no out of country sales.

    Now shimano did the same to crc.

    Can still get good shimano deals from bike24... for now.


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