I just got the e-mail too. This is a great set of wheels for the money. I have had a set of these in 29" and I currently have a set of 27.5" on one of my bikes. Easy tubeless setup and the set even comes with stans fluid and front adapters to fit qr, 15 or 20mm thru axle.
This is a sweeeet deal. I would have jumped on this when I was building up my Yelli.
I've got a set of these on my 26" 150mm FS bike and they're really nice. White rims with no decals are insanely awesome looking especially with the red hubs and spokes.
edit to add: don't underestimate the value of these hubs being convertible AND coming with ALL the extra caps.
Think I'll pull the trigger on these. I've been riding for 8 days and have already had two flats on the inferno25's/kenda small blocks that came stock on my bike. Tubes and cacti don't work all that well together.