This is taken from a post in another thread.
Our business model in the future will be to sell on-one , titus , and planet x directly ourselves , and attempt to replicate our very successful UK business model of great designs , fantastic value , brought to our customers direct from factory to our own wholly owned distribution - giving high performance , and unique designs at exceptional value .
We will still have a place for dealers / showrooms - but these are not your traditional buy n resell dealer operations - more of a showroom for us where customers can view product and order online at that store , and the dealer offers support and backup . We are trialling this in various locations in Europe at the moment and its working pretty well .
I have a few questions. Why would a bike shop want to sell titus/etc now if the customer isn't going to buy from said bike shop? It seems a bit presuptious to assume that a shop would be willing to have product on their floor that the shop doesn't proffit from?
An example: I have a specialized stumpjumper fsr 29'r right next to a titus rockstar. The customer is pretty flexible and not especially brand loyal. Now, I can sell them the stumpy and put 800$ in the register after paying specialized for the stumpy or I can tell them all about the rockstar and then give them a web-address and let them walk out the door. What sounds better for the bike shop?
Maybe I don't grasp the new idea and it isn't as bad as I think it is or local shops. If some one has a better understanding please fill me in! I was really hoping to get a few titus bikes in our shop this summer but if it's just to send people to an "online bike shop" then I'm going to have to rethink things.
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