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    Selle San Marco "GLAMOURizes" Elite Women's Teams For 2006

    Velo Bella-Kona, Colavita-Cooking Light and Comedy Central Teams Will Sport Aspide Glamour Collection Saddles

    (Fort Collins, CO) December 23, 2005 - - Selle San Marco is pleased to announce partnerships with three of the premier elite women’s cycling teams in America – Velo Bella-Kona, Colavita-Cooking Light, and Team Comedy Central.

    The Glamour collection of saddles features three models - the Aspide, Aspide Glamour Gel, and Aspide Arrowhead designs. Each saddle features a non-slip seamless top, a wider platform for the sit bones, and anatomic cut-outs in the saddle frame for ultimate comfort and performance.

    Women’s Performance Saddle Development
    “Selle San Marco approached us to get feedback about what would make the ultimate performance saddle for female racers and enthusiasts,” stated Jed Peters, Business and Sponsorship Coordinator for Velo Bella-Kona. “Their willingness to take our team’s feedback and create what women cyclists need is exactly what we are looking for in our partners.”
    Team Velo Bella-Kona features elite road, mountain, triathlon and cyclocross racers, as well as a 200-plus member base of amateurs that focus on fun, friendly performance and fitness for women – goals that parallel Selle San Marco’s design parameters for the Glamour Collection.

    Team Velo Bella-Kona

    Enhancing Italian Flavor and Style
    The Colavita-Cooking Light women’s team will also be on board Glamour saddles for the 2006 season, taking the Italian flavor of the team to a new level of intensity. Colavita is the premier importer of Italian olive oil and pasta, while “Our racers are ecstatic about riding on the new Selle San Marco Glamour saddles,” states Tom Schuler, President of Team Sports, which manages the Colavita-Cooking Light team. “The Italian design, craftsmanship and attention to detail is amazing. Now that they’ve created saddles specifically for women, we had to be on them!”

    Team Colavita/Cooking Light

    Keeping It Light
    In addition, Team Comedy Central will receive the ultimate in cycling saddles for women from Selle San Marco. Based out of New York City, this team features top amateur female racers from the New England region.
    Selle San Marco is looking forward to enhancing the performance of each of these teams and more for the 2006 season. “These Glamour saddles are really making a difference in performance for women cyclists,” says Tom Petrie, of Velimpex, US agent for Selle San Marco. “The feedback we’ve received so far has been amazing, and we look forward to more female cycling enthusiasts feeling the benefits that these saddles will bring to their bike riding experience.”

    Contact your local retailer and click here for more information on the latest in Italian bicycle saddle design from Selle San Marco.

    Velimpex Marketing Inc.
    Velimpex is a sales and marketing company serving the bicycle industry since 1987, brokering sales of high-performance cycling products from 3T, Cinelli, Fulcrum, Geax, San Marco, Vittoria, Wipperman and more to bicycle manufacturers and wholesale distributors.

    Chunky Flyrite Enterprises

    CFE prPlus has provided Public Relations, Marketing, Product and Business Development services to leading companies including Giant Bicycle, Nike Cycling, Red Bull, adidas Eyewear, GU Sports, Brave Soldier Athletic Skincare, Maverick Bicycles and more.

    To maximize your segment of the Bicycle Business, contact Steve Boehmke at 714.633.9955.

    CFE prPlus
    Steve Boehmke
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