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    Sep 2000

    Kaenon and Shamir to co-develop new Rx lens technologies

    Newport Beach, Ca. - Today Kaenon Polarized, performance polarized lens and eyewear brand pioneer, and Shamir Insight, Inc., industry-leading progressive lens designer, manufacturer and distributor, announce a unique collaboration that will allow Shamir to further develop Kaenon Polarized SR-91® prescription lens products.

    Kaenon’s unique SR-91 lens material is the first non-compromising polarized prescription lens material: featuring optical clarity equal to glass + impact-resistance and lightweight equal to and surpassing polycarbonate. High mass impact resistance, superior optical clarity and high tensile strength properties of SR-91 make it the preferred sport performance lens material and ideal for any drill-mount rimless or semi-rimless application. The company refers to this lens invention as “a non-compromising lens material.” Kaenon Polarized SR-91 prescription products have been in use in the company’s branded frames on Major League Baseball players, professional golfers, sailors, fisherman, cyclists and other athletes in a broad spectrum of sports.

    “Shamir presents a wonderful opportunity for Kaenon Polarized to further leverage, and take our superior SR-91 lens technology to a wider audience through the new prescription lens technologies we will co-develop for future release; complimenting our current line of Single Vision prescription lenses” said Steve Rosenberg, Founder and President of Kaenon Polarized.

    For years, Shamir has been leading the optical industry with Eye-Point Technology®. This proprietary and patented technology simulates the human eye in every angle and every distance to create premium progressive lens designs. Shamir prides itself by utilizing the most advanced technology in ReCreating Perfect Vision®. Shamir Insight, Inc. carries a wide and comprehensive product range (Genesis™, Piccolo®, Office™, Attitude™ and Autograph®) to meet the unique needs of every patient.

    “Shamir Insight, Inc. is committed to bringing premium products to the market to meet emerging cutting-edge needs of laboratories and eye care professionals. Kaenon offers us [Shamir] the opportunity to provide another unique premium lens to better serve our valued customers” says Hilaire van der Veen, President of Shamir Insight, Inc.. “We look forward to joining our research and advanced capabilities with Kaenon’s premium brand and product; enhancing the value we provide to our customers” adds Raanan Naftalovich, CEO of Shamir Insight, Inc.

    # # #
    Kaenon Polarized
    1607 Babcock St.
    Newport Beach, CA 92663
    p.949 574 7918
    f.949 574 7916

    Shamir Insight, Inc.
    7726 Clairemont Mesa Blvd.
    San Diego, CA 92111
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