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    Kaenon Polarized Revolution Reaches Across European Union

    FOR IMMEDIATE RELEASE

    KAENON P0LARIZED® ANNOUNCES EXCLUSIVE PAN-EUROPEAN DISTRIBUTION NETWORK

    Newport Beach, Calif., USA - California-based premium polarized eyewear brand, Kaenon Polarized, announces the formulation and establishment of an exclusive pan-European distribution that will service the European Union. Established in November 2001, Kaenon Polarized introduced the revolutionary SR-91® lens material and the the world's first sunglass with polarized lens technology offering varying Light Transmission Levels(tm) (LTL®) in specifically developed tints. The SR-91 polarized lens is neither polycarbonate, glass, nor CR-39. Kaenon's proprietary SR-91 lens material is available in 7 different lens tint / LTL options, and is available in both plano and Rx.

    Akenao will be responsible for sales, marketing and distribution of the premium polarized sunglass brand throughout the European Union. Akenao will work in close partnership with Kaenon Polarized USA and pre-existing distributors in the United Kingdom, Switzerland and the Canary Islands.

    Eric Ly-Ky will leverage his prior experiences as an executive of Oakley Europe, ActiveEurope.com and Patagonia Europe.

    "I first met Eric in 1997 when he was appointed the General Manager of Oakley Europe, the European distribution subsidiary of Oakley, Inc.," said Kaenon Polarized founder and president Steve Rosenberg. Rosenberg was also a former Oakley employee from 1992 - 1999. "This partnership is based on a strong platform including the combination of our past work experience together, the superior advantages of Kaenon's proprietary and revolutionary SR-91 polarized lens, and the proven product credibility resulting from our world class athletes and opinion leaders competing in Kaenon Polarized around the globe," according to Rosenberg. Ly-Ky and his team are well positioned to implement and execute the brand's marketing and distribution strategies in order to establish Kaenon Polarized as a pioneer of the premium polarized eyewear movement in Europe, and to create a powerful performance brand throughout the EU.

    "Kaenon's innovative polarizing technology combined with state of the art frame design and engineering give us the opportunity to offer a unique product proposition to the European optical and sports markets", said Akenao's President Eric Ly-Ky.

    In less than four years, Kaenon Polarized has achieved success with many of the finest athletes in the world, including sports as diverse as Sailing (illbruck Challenge wins Volvo Ocean Race '01-'02, Alinghi wins America's Cup '03, Olympic medals at Athens '04); Golf ('03 US Women's Open Champion, PGA stars such as Robert Allenby, Robert Gamez, Notah Begay III, Paul Azinger, and LPGA European stars Carin Koch, Helen Alfredsson, plus Emilee Klein, Jill McGill, Stephanie Louden); Cricket (Australian star bowler Shane Warne); Baseball (first polarized sunwear worn in Major League Baseball including World Series Champion Boston Red Sox); Speedskating (500m world record holder Jeremy Wotherspoon), Cycling & Mountain Biking; Auto Racing (UK driver Dan Wheldon, Arie Luyendyk, Jr, and Danica Patrick); Windsurfing (former world champions Kevin and Matt Prichard, Josh Stone); and Kitesurfing.

    The company has earned top editor selections as the best sunglass in the industry plus "Gear of the Year" honors from respected and diverse publications as: Outside magazine, Men's Journal, Sailing World and American Tri.

    Outside the European Union, Kaenon Polarized is distributed in the United Kingdom, Switzerland, Australia, Brazil, Israel, and on the World Wide Web at www.kaenon.com.

    -------------------------------

    A new brand that began selling to a diversified retail network domestically and internationally 4 years ago, Kaenon Polarized is the first polarized brand to create varying Light Transmission Levels(tm) in polarization. By making their own polarized film, they have created a technology to allow for maximum polarizing efficiency in their Glare 86Ô polarizing element that allows for and controls the amount of light transmitting through the lens to the wearer's eye. This revolutionary technology is combined with three purpose-built lens tints developed by Kaenon, Grey, Copper and Yellow. Grey is a natural tint, Copper is color enhancing and are available in 3 specific light transmission levels each, 12% the darkest, 28% a medium LTL and the lightest in Grey 40% and lightest Copper in 50%. Yellow is offered in one light transmission of 35%, a specific sight fishing combination of extreme lens tint and light transmission level.

    Kaenon Polarized further enhances their superior optical lens technology by utilizing a new, revolutionary lens material called SR-91 to house the Glare 86 polarizing element. Together with Glare 86, Kaenon's exclusive and newly created SR-91 lens material is the foundation for the finest performance-polarized lens in the world. Not only does the Kaenon Polarized lens pass ANSI Z.87.1 for high mass impact, but COLTS Laboratories has passed the Kaenon polarized product with an optical acuity and clarity rating of 40 lines of resolution, in the Definition/ Resolving Power rating - the highest score that can be achieved in the Z.87.1 testing. SR-91 is neither polycarbonate, CR-39 nor glass. It is revolutionary.

    Kaenon Polarized
    1607 Babcock St
    Newport Beach, CA 92663
    USA
    t.949 574 7918
    f.949 574 7916

    www.kaenon.com
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