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    Sep 2000

    Hammer Nutrition Introduces New Delicious Organic Energy Bar

    WHITEFISH (Montana)

    Hammer Nutrition introduces an organic health and energy bar that takes sports fueling to new dimensions of taste and nutrition. The easy-to-eat, gluten-free Hammer Bar comes in two flavors: chocolate chip and almond raisin.

    Both flavors are USDA Certified Organic-a high-water mark in the industry-and non-dairy Certified Kosher. In addition, the almond raisin Hammer Bar is Certified Vegan.

    Hammer Nutrition bars are moist, easy to chew and digest - a key point for endurance athletes on the move - and have the delicious underlying flavor of dates. The almond raisin bar is slightly nutty to the taste, with a texture to match, and the chocolate chip bar uses dark chocolate chips (consisting of Organic Evaporated Cane Juice, Organic Chocolate Liquor, Organic Cocoa Butter, and Non-GMO Soya Lecithin) to give it maximum, authentic chocolate flavor.

    The Hammer Bar incorporates several factors that place it among the healthiest and most fuel-efficient energy bars available, including:

    -Alkalizing Protein, crucial for reducing the acidity in the body that comes from sustained energy output. This translates into potentially greater endurance and is achieved by using whole food sources, which are naturally healthier.

    -Healthy Carbohydrates for consistent, reliable and long-lasting energy. Furthermore, the Hammer Bar is sweetened only with whole food sweeteners, including organic dates, organic raisins and low Glycemic Index organic agave nectar to support stable blood sugar levels.

    -Essential Fatty Acids in the bar mean that it enhances endurance, cardiovascular health, immunity, mental clarity and hormone balance. Rich in ultra-healthy EFAs, phytosterols and sterolins, the Hammer Bar is a deliciously easy way to supply your body with these
    all-important nutrients

    -Nature’s super foods pack the Hammer Bar in the forms of sprouted flax and quinoa, Hawaiian spirulina, and wheat and barley grass juice to provide phyto-nutrients to support overall health, immunity and resistance to disease.

    -Enzymes help the body digest the Hammer Bar and utilize its nutrients at a cellular level. In fact, the Hammer Bar is made fresh in small lots and stored at room temperature to preserve the natural qualities and enzyme activity of the ingredients.

    The new Hammer Bar sets a new standard in its class of health and energy bars, and can even be used as an effective emergency meal replacement, supplying some of the highest quality food a person can consume. Ultracycling Hall of Famer Steve Born relied on this bar for almost all of his solid fuel during a 1016-mile nonstop ride.

    Ingredients and calorie counts are listed below for chocolate chip and almond raisin Hammer Bars. Please contact Rick Baraff for product samples.

    About Hammer Nutrition and E-Caps
    Hammer Nutrition and E-Caps exists to help all athletes reach their highest levels of performance and health. In 1987 Hammer Nutrition and E-Caps became the first manufacturer of a full range of nutritional and supplemental products for athletes before, during and after training and competition. Since then our formula of 100% natural products has proved ever more successful. Our products never have and never will contain added simple sugars, artificial colors, stimulants, hormones, steroids, or banned substances. All of our products are safe, legal and optimally healthy. Alongside superior product quality stands superior customer service. Call 1-800-336-1977 for free advice from our nutritional experts about how to best use our products, or browse our vast, authoritative nutritional resource center at


    Media Contact: Rick Baraff <>
    tel. (415) 359-0730
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