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  1. #1
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    Reputation: gregg's Avatar
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    Ellsworth Makes Huge Impact With Project Pink

    Ellsworth Handcrafted Bicycles Helps the Cancer Community With an Offering Through Project Pink and Finds Powerful Friends in the Process.

    Ramona, CA, March 27, 2007 - Long known for innovation in design, Ellsworth has taken a step in another direction - cancer research funding. Without much fanfare, Ellsworth started offering its entire line of ICT mountain bikes in a satin pink anodized finish and will donate $50 to breast and ovarian cancer research and clinical trials per bike sold.

    “While Pink marketing projects seem to be everywhere right now, this one started for me five years ago as I watched my wife’s mom die over what was the worst year of our lives. She had ovarian cancer which is the deadliest of the women’s cancers because it is usually detected so late. This was followed with her ’Grandmothers death only six months later from the very same thing. In that same time period I had two very close friends somehow pull out of stage 3+ breast cancer, mostly thanks to clinical trials.” says Dave Wisenteiner Vice President of Ellsworth. “The two things I wanted to accomplish with this project were to specifically fund research and clinical trials rather than awareness, and second, I wanted the contribution to be substantial. So many companies in the US have jumped on “cause marketing” and their contribution is almost an afterthought. We are a small company so our direct impact is small but the ripple effect is becoming huge.” Wisenteiner adds.

    Indeed the ripple effect might be very big. When riders on the Ellsworth/Maxxis pro downhill team caught wind of Project Pink, they decided to dedicate their season to the effort. In fact April Lawyer will race the pink bikes this year for a little extra punch. April and Maxxis have created some dramatic fundraising opportunities for the project, which may culminate in a music and mt. biking festival in several locations around the country.

    “I could not be happier that we are getting all of this support. This is a deeply personal thing for me and I am just glad to see it grow wings. The bikes themselves are beautiful, although we had no idea how hard they would be to make. It takes about three attempts before we get a perfect pink specimen. So they are special and rare in more ways than one.” Says Wisenteiner

    Ellsworth will be making their first distribution and announcing the beneficiaries in the coming weeks.

    source: Dave Wisenteiner at
    ellsworthbikes.com
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  2. #2
    Ricky Bobby
    Reputation: mville_mtnbiker's Avatar
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    Yuck.

    No offense--but that thing is as ugly as sin.
    -------------------------------------
    I saw one of those bikes!

    Up in the Cuymaca State Park. The rider was in the store there. She was easy to ID.
    Pink helmet!

    ~~

    At least that was a female rider. Sheesh!
    ------------------------------------------------
    it needs Pink Dangerboy levers..

    ~

    I think it needs just a little bit less pink color on it, don't you??
    Last edited by mville_mtnbiker; 05-04-2007 at 04:42 PM.

  3. #3
    mtbr member
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    it needs Pink Dangerboy levers..

  4. #4
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    I think the bike is kinda rad.

  5. #5
    sock puppet
    Reputation: osokolo's Avatar
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    nice work Ellsworth...

    this aint about if the bike is pretty or not, it is about the cause...

    it is a worthy one... congrats...




    Quote Originally Posted by gregg
    Ellsworth Handcrafted Bicycles Helps the Cancer Community With an Offering Through Project Pink and Finds Powerful Friends in the Process.

    Ramona, CA, March 27, 2007 - Long known for innovation in design, Ellsworth has taken a step in another direction - cancer research funding. Without much fanfare, Ellsworth started offering its entire line of ICT mountain bikes in a satin pink anodized finish and will donate $50 to breast and ovarian cancer research and clinical trials per bike sold.

    “While Pink marketing projects seem to be everywhere right now, this one started for me five years ago as I watched my wife’s mom die over what was the worst year of our lives. She had ovarian cancer which is the deadliest of the women’s cancers because it is usually detected so late. This was followed with her ’Grandmothers death only six months later from the very same thing. In that same time period I had two very close friends somehow pull out of stage 3+ breast cancer, mostly thanks to clinical trials.” says Dave Wisenteiner Vice President of Ellsworth. “The two things I wanted to accomplish with this project were to specifically fund research and clinical trials rather than awareness, and second, I wanted the contribution to be substantial. So many companies in the US have jumped on “cause marketing” and their contribution is almost an afterthought. We are a small company so our direct impact is small but the ripple effect is becoming huge.” Wisenteiner adds.

    Indeed the ripple effect might be very big. When riders on the Ellsworth/Maxxis pro downhill team caught wind of Project Pink, they decided to dedicate their season to the effort. In fact April Lawyer will race the pink bikes this year for a little extra punch. April and Maxxis have created some dramatic fundraising opportunities for the project, which may culminate in a music and mt. biking festival in several locations around the country.

    “I could not be happier that we are getting all of this support. This is a deeply personal thing for me and I am just glad to see it grow wings. The bikes themselves are beautiful, although we had no idea how hard they would be to make. It takes about three attempts before we get a perfect pink specimen. So they are special and rare in more ways than one.” Says Wisenteiner

    Ellsworth will be making their first distribution and announcing the beneficiaries in the coming weeks.

    source: Dave Wisenteiner at
    ellsworthbikes.com

  6. #6
    MTB SOCAL
    Reputation: yangpei's Avatar
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    Good work Ellsworth

    I think it's a great cause and hopefully, lot's of pink bikes will be sold and money raised for cancer. I personally love the color of the bike. I am tempted to pick one up. Either that or an Oracle, but I don't think that comes in pink.
    Kokopelli Racing

    "Curb drops to flat, or curb drops to transition? There's a BIG difference there." Qfactor03

  7. #7
    mtbr member
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    Congrats to Ellsworth for doing something worthwhile and making great product.
    GO PINK!
    If you're lucky enough to be in the mountains,
    you're lucky enough.

  8. #8
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    I ride with a girl that just bought one. It is a sweet bike. Here is a pic of my wife's group. There are 8-12 Ells Truths in this group, and every color combo that I know of. Well I can't post a picture. I will try to post one in another thread

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