For Immediate Release:
Bionicon USA debuts the first "on the fly" ADJUSTABLE SUSPENSION and GEOMETRY MOUNTAIN BIKES
Ridgecrest, California: Bionicon USA officially launches the first line of "on the fly" ADJUSTABLE SUSPENSION and GEOMETRY mountain bikes at the Sea Otter Classic in Monterey, California. The response was phenomenal, with a constant flow of riders checking out the bikes and filling the booth throughout the four-day event. Representatives of the media also stopped by to see why the BIONICON technology was generating such a buzz.
What is the BIONICON SYSTEM? Have you ever watched a mountain goat go up and down hills? If so, you might have noticed that goats keep their body relatively level whether ascending or descending, adjusting their legs to the terrain. This simple observation in nature inspired a concept for a bike that mimics the goats' versatility in both climbing and descending, a "BIONIC CONCEPT" and BIONICON was born.
Professional snowboard freerider and Co-Founder of Steepwater Snowboards Paul Ferguson has joined forces with BIONICON and is heading up the US division. Paul has prepared BIONICON USA to become a huge presence in the mountain bike industry over the next few years. Look for a progressive marketing and growth strategy from BIONICON beginning in the grass roots with the "BIONICON Bros, Beer, BBQ and Bikes Demo Tour" getting out there and growing into the mainstream marketing, with a direction of their own.
This 05 season the BIONICON demo tour has a huge schedule to visit events and group rides from the Rockies to the Pacific. Check the www.bionicon.com website for the tour schedule (to be posted). Look for the BIONICON DEMO VAN in your area soon.
Attached is the BIONICON Story, pictures, specs and prices for all the info. Also available online in high resolution and PDF files online at http://bioniconus.com/download
**Contact: Paul Ferguson
Cell: (760) 608-3566
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The BIONICON Story
Seven years ago a group of friends were out riding one of their favorite local trails in the Bavarian Alps when they came across a group of wild mountain goats. Exhausted and nearly to the top of their ride the group decides to take a break and watch the goats for a while. Andi Felsl, intently observing the goats, had a revelation that would push mountain bike suspension technology dramatically forward.
Mountain Goats are amazing creatures with the natural ability of adapting instantly to the terrain, moving up and down steep slopes with great ease. Andi made the simple observation that when going up hill the goats would extend their rear legs and shorten their front legs, likewise, they do just the opposite when coming down hill. Consequently the body of the goat remains relatively horizontal whether going up or down. Andi decided he wanted to make a bike that would do the same thing, mimicking nature, a “BIONIC CONCEPT”, thus BIONICON was born.
Andi’s first concept was to attach a snowboard ratchet strap around a forks crown and brace. On the approach to a climb Andi would reach forward to the ratchet and compress down his fork completely, creating a nearly rigid bike with a steep head angle, improving the bikes climbing capabilities. This was not enough for Andi; he wanted a bike that would completely change its feel and performance instantly with an integrated front and rear suspension system.
The first step was to design and patent the system. Andi joined forces with engineer and designer Stephan Albrecht to bring his idea to reality. Once the design was completed and the Patents secured, Andi brought his idea to the Mountain bike industry with the hopes of developing his product with a partner. No one believed it would work or at the very least work well, so Andi and Stephan had to develop, produce and prove the product on their own. During BIONICON’s first years Andi and Stephan struggled and succeeded with finding investment and working out the bugs in this new technology, as well as bringing sales and marketing man Daniel Kohl on board. After five years on the European Market the current system and brand image is now tried, true and ready for the world.
BIONICON USA launched in April 2005 with Professional Snowboard Freerider and Co-founder of Steepwater Snowboards Paul Ferguson at the helm. Paul has prepared BIONICON to make a big move into the American Mountain bike industry over the next few years. The plan starts and grows from the grass roots, focused on promoting the new suspension and brand name to the media, the shops and the riders until we are a strong presence in the US media and market. Mountain Bike Action featured the prototype system a few years ago with a largely positive response, only commenting that further development was necessary. BIONICON will continue to be the leader in adjustable suspension technology and have a growing presence in the media, at major events, races and gatherings over the next years.
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