I don't know if this has been posted anywhere else, but here's the article:
(has a action shot of the Battery attached)
French Brand Finds Partner for U.S. Sales
"French mountain bike brand Mountain Cycle has partnered with East Coast Cycle Supply to handle sales and increase its market share among IBD's. A group of former Iron Horse employees formed East Coast Cycle Supply, which holds license agreements to manufacture bikes for K2, Columbia and the Realm, earlier this year. The partnership would provide the flexibility of an internal sales team, the logistics of a distributor and the proactive nature of an independent sales agent, according to Krien Dawson, COO of Mountain Cycle. Mountain Cycle's Southern California office will continue to handle service and consumer-direct sales."
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