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  1. #1
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    American Bicycle Group sells Merlin Metalworks


  2. #2
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    "When will we begin offering Merlins for sale? We don't know.

    Will it become Competitive Cyclist's 'house brand'? We don't know.

    Will Merlin be available for wholesale sales and international distribution? We don't know.

    Will there ever be dalliances with materials other than titanium? We don't know.

    What we do know, however, is that just a decade ago, Merlin, along with Colnago and Serotta (and a few others, of course), was part of an elite group of treasured manufacturers. It's been on an M&A roller-coaster for awhile. Bringing it back to its past glory -- its lack of embellishment, exacting quality, and accessibility -- is a high bar to reach. We aspire to get there in due time and that adventure begins today."

    http://reviews.roadbikereview.com/co...lin-metalworks
    http://www.dirtragmag.com/webrag/mer...titive-cyclist

    Meantime, as DirtRag points out, the website is defunct - which seems odd if ABG is going to continue to market Merlin in the Far East until the end of 2012. And if somebody anywhere is thinking about ordering a Merlin right now, where do they find out about what is for sale? Is anything for sale right now? Also no hint anywhere as to whether Merlin ti frames will still be built in the Litespeed factory.

  3. #3
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    Would you feel differently about purchasing one if they were going to be made at the Litespeed factory?

  4. #4
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    Quote Originally Posted by CanOnlyRide View Post
    Would you feel differently about purchasing one if they were going to be made at the Litespeed factory?
    As opposed to what?

    Merlin Bikes - Brand Rebirth Underway still says 'brand rebirth under way' six months later, so it doesn't look good for the Merlin brand at this point.

    Which surprises me - I thought there was more love for the Merlin brand than for the Litespeed brand.

  5. #5
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    The Merlin mystique went away the day they sold out to Litespeed. The ONLY way they could ever hope to get that back would be if a handful of skilled craftsmen bought rights to the name and started production in the USA again. Preferably in Massachusetts where it all began.

  6. #6
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    Quote Originally Posted by Spastook View Post
    The Merlin mystique went away the day they sold out to Litespeed. The ONLY way they could ever hope to get that back would be if a handful of skilled craftsmen bought rights to the name and started production in the USA again. Preferably in Massachusetts where it all began.
    So true.

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