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got to love google street view. Such a pretty street
I still cannot fathom how they could make a quality light for that price and turn a profit when you take into account shipping, packaging, admin costs, wages, parts, overhead recovery etc
Last edited by brad72; 02-10-2011 at 12:06 AM.
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 Originally Posted by brad72
I still cannot fathom how they can make a quality light for that price and turn a profit when you take into account shipping, packaging, admin costs, wages, parts, overhead recovery etc
They can't. For keeping price low, Magicshine cuts costs on battery packs (yeah, that awful crappy batterys). I think Geoman could agree with that.
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i have also come acrosss this site inmy travels http://www.magicshinebikelights.co.uk
Magicshine Bike Lights™
Perceptis Limited
1 The Stables
Elmhurst Business Park
Lichfield
WS13 8EX
United Kingdom Magicshine Bike Lights
eMail: sales@perceptisretail.co.uk
Telephone: 01543 257637 09'30 - 17'30 hrs Monday - Friday
Please note: Although there is no physical shop front at the address above we are always happy to meet with personal callers by appointment.
We also conduct regular user panels to help us test new products - if you're interested in taking part - drop us a line!
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To be honest, I can't blame them. The MS is a popular product that enables cyclists to ride at night for a very reasonable cost. Like brad72, I haven't a clue how they do it.
From a personal perspective it effectively kills the market for the small manufacturer but I suppose that's market economics for you. I never bought one because I (wrongly) thought building my own would be cheaper still but I caught the bug and now I enjoy planning,designing and building my lights as much as riding with them.
It would be helpful to sell a few of my own to offset the costs (and I'd get less grief from the wife) which I might try if my next design proves as good as it looks in my head. However there is no hope of it becoming a proper business in the face of the MS.
I almost wish I'd thought of becoming a distributor. But then maybe not.
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