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  1. #1
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    2011 bike preview

    Mountain Bike Action attended our line launch last week and snapped a few pics...check it out by clicking here!

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    Pimpin!!!

    Now when we gonna see the Mike King replica.
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  3. #3
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    all mountain

    Quote Originally Posted by downhilljill
    Mountain Bike Action attended our line launch last week and snapped a few pics...check it out by clicking here!
    I was just wondering if the xeon models are still going to be available? Are there going to be
    any 2011 bikes with 6 inch travel or more? Are you going to have an all mountain bike?

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    Sounds like Haro is going back to their roots and the drawing board looking forward to 2012 with a fresh look.
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  5. #5
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    Where is the famous Mary SS?

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    No Xeon, no Sonix, no SS bikes....

  7. #7
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    I'm not feeling the love.

    In 2010, Haro came out with a really lame pink color scheme for the Mary SS, and in 2011 they cancel the Mary SS due to "the single speed sector of Haro's bike line -- once one of its core business -- had diminished from a torrent to a trickle." Coincidence? I don't think so.

    Let me see... no 650B, no SS, and the return to single-pivot elevated chainstays when the rest of the industry is moving towards 4-bar linkages. Haro seems to be trying to compete with Magna for the low end. I am completely not interested.

    This is from somebody who completely loves his Mary SS and rides it everywhere. I'm not a Haro-hating crank. But in my opinion, this is an extremely lame lineup for 2011.

  8. #8
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    Sadly, the numbers don't lie. We have been seeing the SS market dry up for quite some time. So has the high-end FS market. It's been a tough year for the bike industry. It's easy to say "lame" until you walk a mile in someone else's shoes and see the numbers from our perspective.

    Sad statistic: the sale of full suspension bikes accounts for less than 5% of ALL bike units sold for the ENTIRE domestic bike industry. And that 5% is owned by Trek, Giant, and Specialized. While working on high-end FS bikes is fun, it's not where profits come from. 80% of most all bike manufacturers sales come from bikes that sell for less than $500.

    We're not abandoning the FS market; we're merely taking a bit of a break while we develop a new model. As the article on MBA states, we're working on a new FS bike that will be introduced in the 2012 or 2012 model year. The main reason we won't be continuing with the Sonix and Xeon bikes boils down to frame minimums. Unfortunately, we can't meet them so therefore we cannot place orders for these bikes.

    Keep in mind that you also aren't seeing the entire lineup...these are just a few bikes that MBA decided to spotlight.
    Last edited by downhilljill; 07-27-2010 at 10:05 AM.

  9. #9
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    Sad

    I am very sad that you guys gave up so quickly on the 650b market. I was eagerly waiting for the 650b Xeon (or Sonix) that was hinted upon.

    I thought the Beasly was cool, but if you had used an X-Fusion fork you could have hit a lower pricepoint than the White Brothers fork allowed. That might have helped sales.

    I am DEVISTATED that my favorite bike, the Xeon, is done. Gutted.
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  10. #10
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    Quote Originally Posted by SSteel
    I am very sad that you guys gave up so quickly on the 650b market. I was eagerly waiting for the 650b Xeon (or Sonix) that was hinted upon.

    I thought the Beasly was cool, but if you had used an X-Fusion fork you could have hit a lower pricepoint than the White Brothers fork allowed. That might have helped sales.

    I am DEVISTATED that my favorite bike, the Xeon, is done. Gutted.
    Regarding 650B, we're sad as well. We believe in the technology as do many riders, but the biggest hurdle is dealers hate it. Quite honestly, the fact that dealers would not support the platform was the biggest reason we decided not to move forward with it. When I go out in the field and visit dealers, I was really shocked to hear things like "We won't support a 3rd wheel size" or..."I don't want to order 650B tires and tubes" or..."These off-standard wheel sizes like 29er and 650B just confuse my customers".

    We're a small company...we can react quickly. We were one of the very first adopters of the 650B wheel size on production bikes, so we can just as easily get back into it if demand warrants. It's going to take a bigger company (like one of the big 3) than us to endear the technology to dealers. Once that happens, we'll gladly jump right back in!

  11. #11
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    Quote Originally Posted by SSteel
    I am very sad that you guys gave up so quickly on the 650b market. I was eagerly waiting for the 650b Xeon (or Sonix) that was hinted upon.

    I thought the Beasly was cool, but if you had used an X-Fusion fork you could have hit a lower pricepoint than the White Brothers fork allowed. That might have helped sales.

    I am DEVISTATED that my favorite bike, the Xeon, is done. Gutted.
    I feel your pain, I bought a xeon over a SC Nomad because the price was so much better on the xeon. I love this bike, it pedals so well for a six inch travel bike. I love taking this bike to gooseberry. I would love to see haro come out with another six inch + bike. When I finally trash my xeon, i don't know what I'm going to replace it with. I just don't see the shift handling gooseberry Mesa, as well as the xeon.
    Last edited by Medboy; 07-27-2010 at 05:30 PM.

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    If a customer has a 650b Haro and something goes wrong with the wrong such as cracking or such do you know what it will be replaced with if there aren't anymore 650b's in your lineup?

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    Quote Originally Posted by djembe975
    If a customer has a 650b Haro and something goes wrong with the wrong such as cracking or such do you know what it will be replaced with if there aren't anymore 650b's in your lineup?
    Manufactures take into account possible warranty or goodwill issues and generally have a certain number of this product on hand but yes the supply may deplete if the demand is higher than anticipated. From what I have heard on the forums their has been no issues with the 650b. You could always buy a frame and store it on your wall as art..
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    Quote Originally Posted by djembe975
    If a customer has a 650b Haro and something goes wrong with the wrong such as cracking or such do you know what it will be replaced with if there aren't anymore 650b's in your lineup?
    Like Dogon said, we do have 650B frames in our warranty stock. If we were to run out, we would handle warranty issues on a case-by-case basis and find a solution that would equitable and fair to everyone.

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    Well , I'm saddened by seeing No Mary SS in the line up, but I'm so Happy that I snagged one of the last 2010's when I did. It is a sweet ride. And I love the "Lame" color .
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    I'll take a wild guess that the Shift will still be stopping at a 20" frame. Haro would be back on my list if I could get one that fit.

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    Does anyone know when the site will be updated with the 2011 lineup?

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    Quote Originally Posted by downhilljill
    Sadly, the numbers don't lie... While working on high-end FS bikes is fun, it's not where profits come from. 80% of most all bike manufacturers sales come from bikes that sell for less than $500.
    Look at it this way. You have an opportunity to really focus on the "less than $500" bikes and make them stand out.

    When those people are ready to step up to something more, hopefully the economy will be going again and Haro will be have 29er, 650b, and FS rigs new and improved.

    One thing that you may consider...I like 26" mtbs with 700c disk wheels (like the Cannondale Bad Boy). If you could build one 26" hardtail frame that could accept some 700c wheels and tires (maybe 650b wheels and tires) then you have two (or three) potential models built around a single frame. Just build a cool rigid fork for the city-specific model.

  19. #19
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    I suppose this makes sense. My local Haro dealer never had any Mary, Beasly or Sonix bikes on the floor. Just lots and lots of Heartland comfort bikes, with a couple of Flightlines. No wonder you couldn't sell these higher end bikes when the dealers refuse to stock them.

    I guess he's too busy fighting with Walmart (just down the street) for the bottom end of the market.

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    That Flightline 29er has my interest. I recently upgraded from my Flightline Comp to a Santa Cruz Superlight since Haro didn't have a FS that seemed to work for me. Now I want a HT 29 to go along with it, and that new Flightline looks great. I like the graphics, and the polished welds look amazing. Any idea on weights and prices?

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    The Flightline 29 Comp will retail for about $960 and weighs about 32.25 lbs. The Flightline 29 Expert will retail for about $1,415 and weighs about 29.5 lbs.

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    The expert seems like it's exactly what I'm looking for! With a few simple upgrades it looks like I'll be right at my budget and a weight of 27-28lbs. Looks like I'll have a 3rd Haro myself, and 5 in the family altogether. =)

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    Quote Originally Posted by downhilljill
    Sad statistic: the sale of full suspension bikes accounts for less than 5% of ALL bike units sold for the ENTIRE domestic bike industry.
    And that stat probably explains the seemingly outlandish pricing of full-suspension bikes. Costs have to be spread out over a low unit-quantity.

  24. #24
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    Quote Originally Posted by OhNooo
    I'm not feeling the love.

    In 2010, Haro came out with a really lame pink color scheme for the Mary SS, and in 2011 they cancel the Mary SS due to "the single speed sector of Haro's bike line -- once one of its core business -- had diminished from a torrent to a trickle." Coincidence? I don't think so.

    Let me see... no 650B, no SS, and the return to single-pivot elevated chainstays when the rest of the industry is moving towards 4-bar linkages. Haro seems to be trying to compete with Magna for the low end. I am completely not interested.

    This is from somebody who completely loves his Mary SS and rides it everywhere. I'm not a Haro-hating crank. But in my opinion, this is an extremely lame lineup for 2011.
    Fully agree with you....and glad I bought my Mary when I did!

    Quote Originally Posted by downhilljill
    Regarding 650B, we're sad as well. We believe in the technology as do many riders, but the biggest hurdle is dealers hate it. Quite honestly, the fact that dealers would not support the platform was the biggest reason we decided not to move forward with it. When I go out in the field and visit dealers, I was really shocked to hear things like "We won't support a 3rd wheel size" or..."I don't want to order 650B tires and tubes" or..."These off-standard wheel sizes like 29er and 650B just confuse my customers"...
    And that is why so many of my LBS miss out on bike sales....they don't have it in stock....not nothing to even test ride and then they ***** when I buy from another shop that stocks stuff....wtf? Not many shops stock SS and/or 29er....but the 29er is spreading locally at my shops. Guess the SS is not.

    Quote Originally Posted by downhilljill
    The Flightline 29 Comp will retail for about $960 and weighs about 32.25 lbs. The Flightline 29 Expert will retail for about $1,415 and weighs about 29.5 lbs.
    Kinda heavy....even with the Tora (?) fork....
    Last edited by Natedogz; 07-31-2010 at 11:36 PM.
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    The flightline 29er replaces the Ally XC I presume ?

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    Quote Originally Posted by DeeEight
    The flightline 29er replaces the Ally XC I presume ?
    Yes, no more Ally.

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    Quote Originally Posted by downhilljill
    Yes, no more Ally.
    You just made my friend cry who was waiting for the 2011 model as Sun and Ski said they will not bring a 2010 in for him to test ride unless he commits to buying it.

    I prefer the look of the new flightline myself, but he's weird...well we're all a little weird

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    I guess my Mary SS just became a classic then!! I love this bike
    Attached Thumbnails Attached Thumbnails 2011 bike preview-maryss.jpg  


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    Please bring back the X6 and X7! I don't understand why Haro pulled these two great bikes out of the USA market. I was going to purchase an X6 last year, right before I was going to order one, they disapppeared off the website.

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    Good job!

    Quote Originally Posted by hillwilly
    Please bring back the X6 and X7! I don't understand why Haro pulled these two great bikes out of the USA market. I was going to purchase an X6 last year, right before I was going to order one, they disapppeared off the website.
    I would like to see the extreme models back as well. I'm into the long travel all mountain style bikes. The extreme models had the best bang for your buck!!!!

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    Can you tell me about the new model year Porter? MSRP?

    Has any customers given it praise when used as a trailbike?

    I want a 4x bike for trail riding. Climbing is only a necessary evil to reach the goods on the way down for me..

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    Quote Originally Posted by Matt 891
    Can you tell me about the new model year Porter? MSRP?

    Has any customers given it praise when used as a trailbike?

    I want a 4x bike for trail riding. Climbing is only a necessary evil to reach the goods on the way down for me..
    G'day Matt,

    Their are a few post and vids here and the Haro web site about AM'ing the Porter. What your looking for the Porter will give you a massive grin.
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  33. #33
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    How about keep the 650B frames only as a special order only item?

    Quote Originally Posted by downhilljill
    Regarding 650B, we're sad as well. We believe in the technology as do many riders, but the biggest hurdle is dealers hate it. Quite honestly, the fact that dealers would not support the platform was the biggest reason we decided not to move forward with it. When I go out in the field and visit dealers, I was really shocked to hear things like "We won't support a 3rd wheel size" or..."I don't want to order 650B tires and tubes" or..."These off-standard wheel sizes like 29er and 650B just confuse my customers".

    We're a small company...we can react quickly. We were one of the very first adopters of the 650B wheel size on production bikes, so we can just as easily get back into it if demand warrants. It's going to take a bigger company (like one of the big 3) than us to endear the technology to dealers. Once that happens, we'll gladly jump right back in!
    If dealers want them they could order them and in the meantime sell them though your sole online dealer Greenfish too. Just a thought.

    I wanted to get a Beasley but with the economy slowed and my income reduced I couldn't swing it yet. The continued slow economy probably explains the dealer's reluctance too, at least in part. Besides, with me having 2 kids in college and 8 bikes now it's not like I really needed a 650B bike at this time.

  34. #34
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    Jill - is there a big demand/market for the likes of the Porter and the Thread series of bikes as compared to a 29er SS or one well spec'd equipped 650b bike?

    Just wondering if the Slopestyl/DJ market is doing better than say the "All Mountain/trail bike market as it relates to Haro's sales.

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    MMcG...Believe it or not, yes, the Freestyle MTB market is doing better and holds more growth potential for us since it closely ties to our BMX heritage.

    At one point, the 29er SS bikes were selling 2 to 1 over geared 29ers, but those sales seem to have dried up to a certain extent. Sure, we'd sell a few if we continued to make them, but we really need to focus our efforts on bikes that generate better unit sales and profits.

    Regarding 650B bikes, there's a whole string of convo about that above. We love the technology. We beleive in it. The bikes ride amazing. Most dealers won't support another wheel size, so it makes it difficult, if not impossible, to continue to make them because there's not enough demand for them. If dealers won't buy the bikes, we can't meet the minimums we need to in order to get frames built.

    And the AM/trail bike market...it's a tough market to crack. Just about any bike manufacturer will tell you that unless you are Trek/Giant/Specialized. IMHO, any bike manufacturer who dabbles in that market who isn't wondering "How can we sell more full suspension bikes?" is lying. But like I said before...when you consider that the sale of full suspension bikes makes up less than 5% of the unit sales in the USA, it all comes into perspective.

    As enthusiasts, myself included, it's so easy to become jaded. To us, it's unthinkable that selling full suspension bikes, singlespeed 29ers, and other niche bikes is a challenge because it's what we ride and it's what our friends ride. It's all we see, so the market looks huge...when in reality, it's not at all. The lion's share of the sales come from bikes that retail for less than $500.

  37. #37
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    Quote Originally Posted by downhilljill
    ...when you consider that the sale of full suspension bikes makes up less than 5% of the unit sales in the USA, it all comes into perspective.
    How does the percentage work out if you look at dollars rather than units? I am just curious.

    Either way, I don't doubt that the market is skewed towards the sub-$500 bike. It wouldn't surprise me to find much of the market centered around the $300 price-point, or maybe even lower.

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    Quote Originally Posted by JonathanGennick
    How does the percentage work out if you look at dollars rather than units? I am just curious.

    Either way, I don't doubt that the market is skewed towards the sub-$500 bike. It wouldn't surprise me to find much of the market centered around the $300 price-point, or maybe even lower.
    I think the percentages would still look ok. However Jill stated above that to place minimum frame orders quantity is key. Also seems that most dealers are only interested in pushing entry level mtbs right now. Plus with those the profit margins must be decent and when mixed with the quantity then it starts looking great. After all it is a business.

    Right now I hear people pushing out the 450 range. It covers most entry level MTBs with the bling factor (front suspension, disc brakes, cool shaped frame/colors).

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    Quote Originally Posted by JonathanGennick
    How does the percentage work out if you look at dollars rather than units? I am just curious.
    The percentage is actually slightly higher if you only look at dollar sales since the average selling price in the full suspension category is higher.

  40. #40
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    Quote Originally Posted by downhilljill
    MMcG...Believe it or not, yes, the Freestyle MTB market is doing better and holds more growth potential for us since it closely ties to our BMX heritage.

    At one point, the 29er SS bikes were selling 2 to 1 over geared 29ers, but those sales seem to have dried up to a certain extent. Sure, we'd sell a few if we continued to make them, but we really need to focus our efforts on bikes that generate better unit sales and profits.

    Regarding 650B bikes, there's a whole string of convo about that above. We love the technology. We beleive in it. The bikes ride amazing. Most dealers won't support another wheel size, so it makes it difficult, if not impossible, to continue to make them because there's not enough demand for them. If dealers won't buy the bikes, we can't meet the minimums we need to in order to get frames built.

    And the AM/trail bike market...it's a tough market to crack. Just about any bike manufacturer will tell you that unless you are Trek/Giant/Specialized. IMHO, any bike manufacturer who dabbles in that market who isn't wondering "How can we sell more full suspension bikes?" is lying. But like I said before...when you consider that the sale of full suspension bikes makes up less than 5% of the unit sales in the USA, it all comes into perspective.

    As enthusiasts, myself included, it's so easy to become jaded. To us, it's unthinkable that selling full suspension bikes, singlespeed 29ers, and other niche bikes is a challenge because it's what we ride and it's what our friends ride. It's all we see, so the market looks huge...when in reality, it's not at all. The lion's share of the sales come from bikes that retail for less than $500.
    Wow, I haven't been on the forums in a while. I am really amazed at what I am reading. No Sonix platform. After reading what Jill says, I sadly understand. I own one of the last Sonix LTs and just love riding it. People always as what kind of bike I have and get complimented all the time on my set up.
    You know now that I think about it, the main bikes that I see on my local trails are sub $500 bikes riden by people with no helmets. Its true what Jill says; here in Centrail Texas, Specialized owns the market. Why not just stick to one great FS model instead of different ones? I guess a true trail bike is out of the question for a while. I like 5+ inches of suspension without the weight of the all mountain frames.
    My LT has years of life left in her.

  41. #41
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    I was trying to get a Thread and 650b XC a few months ago and Haro was out of everything I wanted (except Porter's which I want, just can't afford ). Almost pulled the trigger on a Mary XC but one of the guys in the shop made a comment to my daughter about touching stuff and while I know he didn't mean anything by it...well, I had $1700 in my pocket to be spent and it ended up elsewhere.

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    Quote Originally Posted by DSFA
    I was trying to get a Thread and 650b XC a few months ago and Haro was out of everything I wanted (except Porter's which I want, just can't afford ). Almost pulled the trigger on a Mary XC but one of the guys in the shop made a comment to my daughter about touching stuff and while I know he didn't mean anything by it...well, I had $1700 in my pocket to be spent and it ended up elsewhere.
    Dont touch that bike young lady its a very expensive MTB you wouldnt want to break it.

    If a place is going to be that lame imagine how a return visit could be, sorry sir but we never make mistakes were perfect!!! Good call, I travel 45 minutes out of my way for what I call my LBS.
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    Sad news

    Its sad to hear about the Sonix and Xeon. Any hints on this 2012 model in developmet? Is it a Xeon Sonix hybrid? A Xenix?

    Please tell us VLS will be back!!

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    X7

    Just saw Greg Watts riding a X7 on pink bike. Does that mean the x7 is going to be in the 2011 line up?

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    you guys havent sold many fullys because you got a bad name of a low end bike company, i know (and alot of my friends) that my X7 with my build feels and handles way better than big hits and stinkys and a lot of other bikes, but when i come across people they say that haros suck and what not. you guys should bring back your freeride bikes and make them a lil bit better and let your sponsored riders ride them for a while and advertise them better, look at the porter for example, even fanboys like them when really they look like a small shift with different spec

  46. #46
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    Quote Originally Posted by Medboy
    Just saw Greg Watts riding a X7 on pink bike. Does that mean the x7 is going to be in the 2011 line up?
    No, he has one of the last X7's on the planet, actually.

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    Quote Originally Posted by downhilljill
    No, he has one of the last X7's on the planet, actually.
    Whats a X7
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    A hiatus in FS could be an opportunity to improve the virtual link platform perhaps? My sonix is really fun but... It could be better if it had more clearance at the chainrings and was less prone to chain suck. Looking forward a few years to something even better.

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    So what fork will be spec'd on the Flightline 29 Expert? Is it the Tora solo air? And I have a flightline Expert 26'r, how will the geometry compare- 26'r to 29'r? Last question, I am 250 lbs., 6' 2", in your professional opinion, which would be a better choice to look at: The Flightline 29'r or the Mary? Just wonder if the steel frame and 15mm QR would make for a better ride?

  50. #50
    mtbr member
    Reputation: downhilljill's Avatar
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    Apr 2005
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    The Flightline 29 Expert has a RockShox Recon Solo Air fork on it.

    While the frame material really won't make that much a difference in terms of supporting your weight, the 15mm thru axle would be a nice feature to have. It's going to make the front end much stiffer than a standard 9mm QR axle.

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