I like how Lance Armstrong endorses this thing, even though as far as I can tell it is pretty useless for cyclists. He said it would be better worn around the ankle since the accelerometer wouldn't measure much on the wrist while riding. Same problem for weight lifting (for example, bench/squats are slow movements, but still burn a lot of calories).
They need an asterisk on the slogan: "Life is a sport*, Make it count."
* activities that do not involve wrist movement are NOT sports.
Too bad.... I still kind of want one. I'm a sucker for marketing.
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Thread: Nike fuelband