I’ve started this thread to solicit feedback for an idea to create a “new” bicycle brand.
-You want a high quality bike but can’t/won’t throw down $7k at your LBS for the latest (trek, specialized, etc.)
-You’ve heard great things about the Chinese carbon frames widely available on eBay but don’t like the risk that comes with that purchase and would prefer to deal with a US company that offers a liberal warranty and great customer service.
-You don’t mind throwing $350 at eBay for one of these frames, but don’t have the time/expertise/desire to build the bike yourself.
-You’re aware of direct sales brands like Rossetti, but think their branding is cheesy and you’d rather be unbranded and stealthed out.
Create a US based company for direct sales of custom built, unbranded, Chinese carbon bikes.
-Direct sales via a website.
-Customer service via phone and email.
-The company would offer a lifetime warranty on the frame including a liberal crash replacement program.
-All bikes will be built in and shipped from Colorado.
-A service to custom build a frame sent in by the customer would also be offered.
-The frames would remain unbranded, or minimally branded with only our logo on the headtube and maybe a web address on a chainstay. Finish would be a matte carbon.
-Prices would be well below competitors like Rossetti and Stradalli for essentially the same frame, build kit, service and warranty.
Please flame away…..
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Thread: A New Bike UnBrand
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