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  1. #1
    Trip the Bike Fantastic
    Reputation: Cycledelic's Avatar
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    Mountain biking = marketing tool

    I spotted this ad in my recent Wired mag.

    The mystique around mountain biking, and outdoor sports in general, remains ample fodder for marketeers. Somewhat ironic in that so many of the participants are unconventional consumers. In fact, I'd say mountain biking has its roots in nonconformity.

    So, are they appealing to us, or those who wish they were like us?

    Although they stripped off most identification, it looks like a Moots YBB with Mavic CrossMax wheels and Hutchinson tires. At least they're using a nice ride for the photo.

    Anyone seen other examples of random ads with bikes?
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  2. #2
    "Mr. Britannica"
    Reputation: roadiegonebad's Avatar
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    Quote Originally Posted by Cycledelic
    I spotted this ad in my recent Wired mag.

    The mystique around mountain biking, and outdoor sports in general, remains ample fodder for marketeers. Somewhat ironic in that so many of the participants are unconventional consumers. In fact, I'd say mountain biking has its roots in nonconformity.

    So, are they appealing to us, or those who wish they were like us?

    Although they stripped off most identification, it looks like a Moots YBB with Mavic CrossMax wheels and Hutchinson tires. At least they're using a nice ride for the photo.

    Anyone seen other examples of random ads with bikes?

    Since DU is on the front range and just a stone's throw from tons of great trails, maybe the real message they are trying to convey is "Hey you stoner mtber beatnik, you, too, can become a respectable member of mainstream society by finishing your degree at DU."

    Yes, there are tons of ads with mtbs, esp car/SUV ads. There is one print ad I saw recently (can't remember what for) where it looked like they took a chick out and had her roll around in the mud to get dirty and look the part, then put her on a bike for the photo shoot. She doesn't pull it off well.

  3. #3
    Don't touch me!
    Reputation: beeristasty's Avatar
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    Theres a Toyota/Nissan truck commercial with MTBs in the bed.

    Pretty funny commercial actually. Its the one where the guy has low adrenaline levels.

    Not sure if this is in the same commercial, but the truck is doing crazy stuff, like jumping 15-20 feet in the air. Pure gold.

  4. #4
    mtbr member
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    [QUOTE=Cycledelic]Somewhat ironic in that so many of the participants are unconventional consumers. In fact, I'd say mountain biking has its roots in nonconformity.

    QUOTE]

    Very Ironic that nonconformity is "in" now, everyone is doing it....

  5. #5
    "Mr. Britannica"
    Reputation: roadiegonebad's Avatar
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    Quote Originally Posted by bmateo
    Very Ironic that nonconformity is "in" now, everyone is doing it....
    It's been that way for awhile... remember when out-of-bounds skiing was all the rage? People love to be the rebel (or at least viewed that way).

  6. #6
    Who are the brain police?
    Reputation: Locoman's Avatar
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    Kind of like how "alternative music" became mainstream.
    The Who - Glittering Girl
    Ween - The Grobe
    Yellowman - Strong Me Strong
    all your base are belong to us

  7. #7
    DaBomb Molotov rider
    Reputation: londonlad's Avatar
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    MTBs and beer commercials

    Quote Originally Posted by Cycledelic
    The mystique around mountain biking, and outdoor sports in general, remains ample fodder for marketeers.
    Anyone seen other examples of random ads with bikes?
    Not everyone is thrilled about using mountain biking as a marketing tool.
    Quote: "We are concerned that beer commercials are increasingly using high-risk activities to promote the use of alcohol including jumping off cliffs, barefoot water skiing, mountain biking and now, riding grocery carts through heavy traffic."
    Source: http://www.apolnet.org/resources/pp_adv4.html

  8. #8
    DaBomb Molotov rider
    Reputation: londonlad's Avatar
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    Nice bike ad

    It's not quite a beer commercial, but here's a pic I found on worth1000.com:
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