Mike Wirth steps down as editor of Mountain Bike Action

[Finch Platte]

Wow, what a surprise. I've enjoyed his time at the helm. He doesn't say who is replacing him, but Zap Espinoza is on the editorial list as an advisor. Sure hope he doesn't take over (again).

And yeah, I read magazines. A dying breed, I know.

[life behind bars]

Specialized should just assume publishing responsibilities and be transparent about it for a change.

[Finch Platte]

$pecialized should just assume publishing responsibilities and be transparent about it for a change.

Did you know they've started to expand beyond Morgan Hill?$?

Crazy, I know!

Want to work at Specialized?!

[Ailuropoda]

I haven't read Mountain Bike Action in several years until I was browsing through one at an airport and read one of their reviews. I don't think they are ever critical of anything so the reviews are mostly worthless. And they use the same breathless prose and the standard cliches to describe every bike.

[Bradym77]

I haven't read Mountain Bike Action in several years until I was browsing through one at an airport and read one of their reviews. I don't think they are ever critical of anything so the reviews are mostly worthless. And they use the same breathless prose and the standard cliches to describe every bike.

Of course not, how do you think they get paid? They can't piss off their advertisers by giving them bad honest reviews.

[jim c]

They can't piss off their advertisers by giving them bad honest reviews.

and any bike is fun to ride so they're not lying
"Fun to ride" really applies to all the $6k bikes equipped with light/strong components.

[DIRTJUNKIE]

and any bike is fun to ride so they're not lying
"Fun to ride" really applies to all the $6k bikes equipped with light/strong components.

All their reviews sound the same to me. I had a subscription to MBA and a few others years ago. I gave them all up and eventually gave up even picking them up to browse through in the grocery store or alike. I guess sitting on the can they may be a worthy browse through. But then again you’re purchasing a worthless rag. Not worth the coin to me for 15 minutes of browsing. The internet has everything at your fingertips for free.

[VTSession]

MBA is definitely written by 1000 monkeys typing at 1000 type writers.

[PurpleOtter]

You do realize they are often referred to as "Mountain Bike Advertising" right?

[Thustlewhumber]

MBA is definitely written by 1000 monkeys typing at 1000 type writers.

"It's been said that if an infinite number of monkeys were left to bang on an infinite number of typewriters, sooner or later they would accidentally reproduce the complete works of William Shakespeare. Now, thanks to the Internet, we know that's not true."

[MarkMN]

I used to read it in the early 90's after I bought my first mountain bike. Then I didn't read it again until last year when I got back into mountain biking. It hadn't changed a bit. Except they have pictures of newer bikes doing the jumps.

Sent from my Commodore 64

[Darth Lefty]

"It's been said that if an infinite number of monkeys were left to bang on an infinite number of typewriters, sooner or later they would accidentally reproduce the complete works of William Shakespeare. Now, thanks to the Internet, we know that's not true."

Well.

The Complete Works of William Shakespeare by William Shakespeare - Free Ebook

[Finch Platte]

All their reviews sound the same to me. I had a subscription to mma and a few others years ago. I gave them all up and eventually gave up even picking them up to browse through in the grocery store or alike. I guess sitting on the can they may be a worthy browse through. But then again you’re purchasing a worthless rag. Not worth the coin to me for 15 minutes of browsing. The internet has everything at your fingertips for free.

What's mma? Some sort of wrestling mag?

[DIRTJUNKIE]

What's mma? Some sort of wrestling mag?

Did you change my post?

[ALimon]

MBA needs to step down. What a worthless magazine.

[Vader]

I still like magazines and have subscribed to BIKE since volume one, issue one which is about the same time I stopped reading Mountain Bike Fiction. I'll pick up Dirt Rag from time to time. I also hold on to every issue which the wife hates, almost as much as bikes in the living room.

[ravewoofer]

Saw that he is leaving. I thought he did a better job than the previous editor. The magazine seemed more coherent, a sense of “oneness” if you will.

I’m not sure about Zap. O remember him as an editor of some other bike mag that went belly up during the Great Recession. The mag seemed a bit flaky.

Time change. Too bad, I really like Mike W.


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[Finch Platte]

Saw that he is leaving. I thought he did a better job than the previous editor. The magazine seemed more coherent, a sense of “oneness” if you will.

I’m not sure about Zap. O remember him as an editor of some other bike mag that went belly up during the Great Recession. The mag seemed a bit flaky.

Time change. Too bad, I really like Mike W.


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Wtf are you doing, posting something positive in an MBA mag thread???

[tealy]

Like any bike magazine writes honest reviews.

Hire me. I'll hate on some expensive bikes.

I promise.

[laurenlex]

I agree it sucks bad, but back in the 90's before the web, living in the middle of nowhere, it was AWESOME to read and see the cool new stuff.

Without it I wouldn't have known which color of anodized bar ends to choose.

[mtnbkrmike]

Like any bike magazine writes honest reviews.

Hire me. I'll hate on some expensive bikes.

I promise.

That would be entertaining, but short lived I fear.

[tealy]

Sorry for that negative post.

I meant to say "I'll shit on some expensive bikes".

[ravewoofer]

Wtf are you doing, posting something positive in an MBA mag thread???

I dunno. I really like MBA. For those that don’t skim the articles, you’ll find that they do actually criticize bikes and parts in the reviews.

The previous editor got canned when he wouldn’t endorse ebikes, but I don’t think that’s the case here, as the mag keeps slipping in articles here and there.

Even Hans Rey is riding them now. Check the article out. Bummer.

That’s what will make me cancel my subscription- -ebikes.


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[DIRTJUNKIE]

I dunno. I really like MBA. For those that don’t skim the articles, you’ll find that they do actually criticize bikes and parts in the reviews.

The previous editor got canned when he wouldn’t endorse ebikes, but I don’t think that’s the case here, as the mag keeps slipping in articles here and there.

Even Hans Rey is riding them now. Check the article out. Bummer.

That’s what will make me cancel my subscription- -ebikes.


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Ebikes need their own paper thin magazine filled with 80% ads just like the original MBA magazine. Maybe MBA could create it and staple them together every month to make it appear as thick as a magazine that costs that much should be.

[aphoeniceus]

I do like MBA but I’m a newb so I like their tips, and I like the garage files section. I haven’t been reading it long, but I already figured out I’d skip the reviews because they aren’t that great, and way out of my price range anyway. Even with skipping the reviews, I like the rest of it. And for $15/yr subscription, I’ll sacrifice a trip to Starbucks.

[pitdaddy]

I'm with Ravewoofer & Dirtjunkie. Once Mr Wirth had the audacity to tell me how hip e-bikes were I was done. I'd rather push my bike up a hill than ride an e-bike. My subscription will not be renewed.

[ravewoofer]

Gotta agree with pitdaddy. Some hills are so steep and rock infested, that I do have to get off and push up hill. While huffing, it never ever occurred to me to think I wish I had an ebike.

Sorry for the fans, but ebikes will not be viewed highly by yours truly.


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[leeboh]

Fan of Dirt Rag and Bike. Nice stuff in each. MBA? Not since one of their idea to be cooler on a hot ride was to unvelcro the back of my gloves. WTF?

[juan_speeder]

Even Hans Rey is riding them now.

Hans Rey is and was literally the worst climber ever, and now he's getting old.

I'll give him a pass on eBikes :/

[nauc]

they slam stuff, just saw some today in their current issue

sheeesh.. trolls

[MozFat]

Was an avid reader back in the 90s, only ever picked up the odd one whilst stuck at an airport these days

[richde]

Was an avid reader back in the 90s, only ever picked up the odd one whilst stuck at an airport these days

Even their online content sucks. It's sad.

[Clayncedar]

MBA is still around?

Kinda surprised actually.

[DIRTJUNKIE]

MBA is still around?

Kinda surprised actually.

Walk into a Barnes and Noble some time. They’ve got racks and racks of magazines. Rows upon rows of books. They’ve even turned the clock back and now have several racks of turn tables along with racks and racks of vinyl albums. I walked through one last week and felt like I was in an episode of the Twilight Zone.

[Clayncedar]

Walk into a Barnes and Noble some time. They’ve got racks and racks of magazines. Rows upon rows of books. They’ve even turned the clock back and now have several racks of turn tables along with racks and racks of vinyl albums. I walked through one last week and felt like I was in an episode of the Twilight Zone.

Wait, Barnes and Noble is still around? 😉

[Finch Platte]

Wait, Barnes and Noble is still around? 😉

Yes, and you can get the latest issue of MBA for only. $5.99, a mere pittance.

Has this thread come full circle, yet?