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Mike Wirth steps down as editor of Mountain Bike Action
Wow, what a surprise. I've enjoyed his time at the helm. He doesn't say who is replacing him, but Zap Espinoza is on the editorial list as an advisor. Sure hope he doesn't take over (again).
And yeah, I read magazines. A dying breed, I know.
I just stumbled across a meeting for clumsy people.

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Specialized should just assume publishing responsibilities and be transparent about it for a change.
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 Originally Posted by life behind bars
$pecialized should just assume publishing responsibilities and be transparent about it for a change.
Did you know they've started to expand beyond Morgan Hill?$?
Crazy, I know!
Want to work at Specialized?!
I just stumbled across a meeting for clumsy people.

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I haven't read Mountain Bike Action in several years until I was browsing through one at an airport and read one of their reviews. I don't think they are ever critical of anything so the reviews are mostly worthless. And they use the same breathless prose and the standard cliches to describe every bike.
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mtbr member
Reputation:
 Originally Posted by Ailuropoda
I haven't read Mountain Bike Action in several years until I was browsing through one at an airport and read one of their reviews. I don't think they are ever critical of anything so the reviews are mostly worthless. And they use the same breathless prose and the standard cliches to describe every bike.
Of course not, how do you think they get paid? They can't piss off their advertisers by giving them bad honest reviews.
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 Originally Posted by Bradym77
They can't piss off their advertisers by giving them bad honest reviews.
and any bike is fun to ride so they're not lying
"Fun to ride" really applies to all the $6k bikes equipped with light/strong components.
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 Originally Posted by jim c
and any bike is fun to ride so they're not lying
"Fun to ride" really applies to all the $6k bikes equipped with light/strong components.
All their reviews sound the same to me. I had a subscription to MBA and a few others years ago. I gave them all up and eventually gave up even picking them up to browse through in the grocery store or alike. I guess sitting on the can they may be a worthy browse through. But then again you’re purchasing a worthless rag. Not worth the coin to me for 15 minutes of browsing. The internet has everything at your fingertips for free.
Last edited by DIRTJUNKIE; 1 Week Ago at 06:58 PM.
Reason: Lost my mind there for a minute.
 Originally Posted by mileslong
I passionately remove rocks and corners and other stuff I find too hard to ride.
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MBA is definitely written by 1000 monkeys typing at 1000 type writers.
2016 Santa Cruz Hightower 29er
2016 Chromag Surface 27.5+
2013 Transition TransAM 29er
2017 Motobecane Lurch FS 26 fat
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mtbr member
Reputation:
You do realize they are often referred to as "Mountain Bike Advertising" right?
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 Originally Posted by VTSession
MBA is definitely written by 1000 monkeys typing at 1000 type writers.
"It's been said that if an infinite number of monkeys were left to bang on an infinite number of typewriters, sooner or later they would accidentally reproduce the complete works of William Shakespeare. Now, thanks to the Internet, we know that's not true."
We don't ride to add days to our life, we ride to add life to the days we have left here.
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I used to read it in the early 90's after I bought my first mountain bike. Then I didn't read it again until last year when I got back into mountain biking. It hadn't changed a bit. Except they have pictures of newer bikes doing the jumps.
Sent from my Commodore 64
"To be the man you gotta beat the man”
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 Originally Posted by Thustlewhumber
"It's been said that if an infinite number of monkeys were left to bang on an infinite number of typewriters, sooner or later they would accidentally reproduce the complete works of William Shakespeare. Now, thanks to the Internet, we know that's not true."
Well.
The Complete Works of William Shakespeare by William Shakespeare - Free Ebook
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 Originally Posted by DIRTJUNKIE
All their reviews sound the same to me. I had a subscription to mma and a few others years ago. I gave them all up and eventually gave up even picking them up to browse through in the grocery store or alike. I guess sitting on the can they may be a worthy browse through. But then again you’re purchasing a worthless rag. Not worth the coin to me for 15 minutes of browsing. The internet has everything at your fingertips for free.
What's mma? Some sort of wrestling mag?
I just stumbled across a meeting for clumsy people.

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 Originally Posted by Finch Platte
What's mma? Some sort of wrestling mag?
Did you change my post?
 Originally Posted by mileslong
I passionately remove rocks and corners and other stuff I find too hard to ride.
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MBA needs to step down. What a worthless magazine.
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I still like magazines and have subscribed to BIKE since volume one, issue one which is about the same time I stopped reading Mountain Bike Fiction. I'll pick up Dirt Rag from time to time. I also hold on to every issue which the wife hates, almost as much as bikes in the living room.
Ripping trails and tipping ales
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Saw that he is leaving. I thought he did a better job than the previous editor. The magazine seemed more coherent, a sense of “oneness” if you will.
I’m not sure about Zap. O remember him as an editor of some other bike mag that went belly up during the Great Recession. The mag seemed a bit flaky.
Time change. Too bad, I really like Mike W.
Sent from my iPhone using Tapatalk
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 Originally Posted by ravewoofer
Saw that he is leaving. I thought he did a better job than the previous editor. The magazine seemed more coherent, a sense of “oneness” if you will.
I’m not sure about Zap. O remember him as an editor of some other bike mag that went belly up during the Great Recession. The mag seemed a bit flaky.
Time change. Too bad, I really like Mike W.
Sent from my iPhone using Tapatalk
Wtf are you doing, posting something positive in an MBA mag thread???
I just stumbled across a meeting for clumsy people.

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Like any bike magazine writes honest reviews.
Hire me. I'll hate on some expensive bikes.
I promise.
"You can be clipped in and be boring or ride flats and have a good time." - Sam Hill
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I agree it sucks bad, but back in the 90's before the web, living in the middle of nowhere, it was AWESOME to read and see the cool new stuff.
Without it I wouldn't have known which color of anodized bar ends to choose.
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 Originally Posted by tealy
Like any bike magazine writes honest reviews.
Hire me. I'll hate on some expensive bikes.
I promise.
That would be entertaining, but short lived I fear.
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Sorry for that negative post.
I meant to say "I'll shit on some expensive bikes".
"You can be clipped in and be boring or ride flats and have a good time." - Sam Hill
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 Originally Posted by Finch Platte
Wtf are you doing, posting something positive in an MBA mag thread???
I dunno. I really like MBA. For those that don’t skim the articles, you’ll find that they do actually criticize bikes and parts in the reviews.
The previous editor got canned when he wouldn’t endorse ebikes, but I don’t think that’s the case here, as the mag keeps slipping in articles here and there.
Even Hans Rey is riding them now. Check the article out. Bummer.
That’s what will make me cancel my subscription- -ebikes.
Sent from my iPhone using Tapatalk
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 Originally Posted by ravewoofer
I dunno. I really like MBA. For those that don’t skim the articles, you’ll find that they do actually criticize bikes and parts in the reviews.
The previous editor got canned when he wouldn’t endorse ebikes, but I don’t think that’s the case here, as the mag keeps slipping in articles here and there.
Even Hans Rey is riding them now. Check the article out. Bummer.
That’s what will make me cancel my subscription- -ebikes.
Sent from my iPhone using Tapatalk
Ebikes need their own paper thin magazine filled with 80% ads just like the original MBA magazine. Maybe MBA could create it and staple them together every month to make it appear as thick as a magazine that costs that much should be.
 Originally Posted by mileslong
I passionately remove rocks and corners and other stuff I find too hard to ride.
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mtbr member
Reputation:
I do like MBA but I’m a newb so I like their tips, and I like the garage files section. I haven’t been reading it long, but I already figured out I’d skip the reviews because they aren’t that great, and way out of my price range anyway. Even with skipping the reviews, I like the rest of it. And for $15/yr subscription, I’ll sacrifice a trip to Starbucks.
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mtbr member
Reputation:
I'm with Ravewoofer & Dirtjunkie. Once Mr Wirth had the audacity to tell me how hip e-bikes were I was done. I'd rather push my bike up a hill than ride an e-bike. My subscription will not be renewed.
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Gotta agree with pitdaddy. Some hills are so steep and rock infested, that I do have to get off and push up hill. While huffing, it never ever occurred to me to think I wish I had an ebike.
Sorry for the fans, but ebikes will not be viewed highly by yours truly.
Sent from my iPhone using Tapatalk
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Fan of Dirt Rag and Bike. Nice stuff in each. MBA? Not since one of their idea to be cooler on a hot ride was to unvelcro the back of my gloves. WTF?
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 Originally Posted by ravewoofer
Even Hans Rey is riding them now.
Hans Rey is and was literally the worst climber ever, and now he's getting old.
I'll give him a pass on eBikes :/
Scarlett Johansson loves my hummus.
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they slam stuff, just saw some today in their current issue
sheeesh.. trolls
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Was an avid reader back in the 90s, only ever picked up the odd one whilst stuck at an airport these days
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 Originally Posted by MozFat
Was an avid reader back in the 90s, only ever picked up the odd one whilst stuck at an airport these days
Even their online content sucks. It's sad.
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MBA is still around?
Kinda surprised actually.
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 Originally Posted by Clayncedar
MBA is still around?
Kinda surprised actually.
Walk into a Barnes and Noble some time. They’ve got racks and racks of magazines. Rows upon rows of books. They’ve even turned the clock back and now have several racks of turn tables along with racks and racks of vinyl albums. I walked through one last week and felt like I was in an episode of the Twilight Zone.
 Originally Posted by mileslong
I passionately remove rocks and corners and other stuff I find too hard to ride.
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