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  1. #1
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    Boycott Specialized and Monster Energy...

    Until this is resolved, we should all boycott "Monster" energy drink, as well as Specialized, since they are in bed together with their racing team.

    It seems that the bastards at Monster are suing a small microbrewery in Vermont for making a barleywine named; "Vermonster". Check out the youtube link below, for more info, then register your dissatisfaction here: http://www.monsterenergy.com/web/guest/contact

    http://www.youtube.com/watch?v=kbG_w...layer_embedded

    Here is the message that I sent them:

    I am a mountain biker, and when I first heard that you were sponsoring a race team, I was very excited, and began using your product to support a company that supports the sport that I love.

    Today, I came across a message on an internet forum, that mentioned that you have filed a Cease and Desist order against a small brewery in Vermont, for marketing a barleywine called Vermonster. Somehow, someone at your company thinks that this is a trademark infringement. I, personally, as a consumer, would have never made any more connection between the two different names, than I would have made between FIRST Interstate Bank and the FIRST Baptist Church.

    That being said, I will say that having been a small business owner, myself, I find it abhorent that a billion dollar corporation would bully a small mom and pop business, over something that is really so much of a non-issue.

    I must therefore CEASE AND DESIST purchasing any of your products, until such time as you CEASE AND DESIST harrassing the folks at the Rock ART Brewery.

    Furthermore, I will campaign very aggressively on as many internet forums as possible to get as many mountain bikers and other people as possible to CEASE AND DESIST purchasing your products until such time as I receive notification from your company that you have dropped this frivolous lawsuit.

    Most mountain bikers are beer drinkers, and most of them prefer microbrews over watery crap like Buttwiper. Most of them are also likely to prefer microbrews over your energy drink, especially when there are now so many alternatives on the market. Mountain bikers have also been bullied over land access issues, by well funded equestrian groups and political parties such as the Sierra Club, so they are highly likely to identify with and align themselves with the small guy who is being bullied by the corporate giant.

    Until such time as I receive notification from your company that you have dropped your ridiculous lawsuit against the Rock Art Brewery, I will take all of the money I formerly spent on your product and spend it on theirs. I will aggressively campaign for as many of my fellow mountain bikers and other folks to do the same, and to spread the word to as many people as they can.

    When you look at your bottom line in the future, you WILL see the error of your ways!!! The sooner you CEASE AND DESIST with your frivolous lawsuit, the less economic damage you will cause yourselves!!!!!

    Lawyers suck!!!!! Frivolous lawsuits suck!!!!!
    If more people rode more bikes, more places, more often, the world would be a more better place!

  2. #2
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    Wow, specialized going after a small group. Shocking. Cant believe something like this would happen. I would be even more shocked if ellesworth did something like that.

  3. #3
    sixsixtysix
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    Seriously?

  4. #4
    ready to ride
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    wow

    but why boycott spesh?
    they dont produce nrgy drinks
    N* = <3 <3]

  5. #5
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    I agree what Monster is doing is a shame, but can you explain a bit more what Specialized has to do with this lawsuit?

  6. #6
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    I think he is going after specialized as well because "they are in bed together with their racing team."

  7. #7
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    FYI, monster already retreated, vermonster beer lives

  8. #8
    mtbr member
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    Quote Originally Posted by yukisan
    FYI, monster already retreated, vermonster beer lives

    Thats the power of Bike Doc.

  9. #9
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    this hole thing is stupid, besides i have never found monster for sale so i wont find boycotting them hard at all, and i am all for micro brewery's.
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    This problem could quite simply be solved if people would stop buying Konas.

  10. #10
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    Quote Originally Posted by bxxer rider
    besides i have never found monster for sale so i wont find boycotting them hard at all
    You never been toa 7-11?

  11. #11
    Now with More Wood
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    Quote Originally Posted by 006_007
    You never been toa 7-11?

    He be from Oz.
    Tasteful avatar, BTW...

    EDIT: Crap, I meant the UK. Same story. No 7-11s, and not much Monster.

  12. #12
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    Quote Originally Posted by bxxer rider
    this hole thing is stupid, besides i have never found monster for sale so i wont find boycotting them hard at all, and i am all for micro brewery's.
    Oh, well that's good.
    Quote Originally Posted by General Hickey
    You’ve got to be kidding me. I’ve been further even more decided to use even go need to do look more as anyone can.

  13. #13
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    Like all similar lawsuits it's more to generate media atention than gain anything else. It's a bad practice but some companies still think it's good for them.
    www.totalbikes.pl - Bike Camps not only in Poland

  14. #14
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    Quote Originally Posted by Iceman2058
    He be from Oz.
    Tasteful avatar, BTW...

    EDIT: Crap, I meant the UK. Same story. No 7-11s, and not much Monster.

    Whats wrong w the avatar? Its just a lamp

  15. #15
    MK_
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    Bunching in Specialized into the boycott doesn't make any sense. I'm totally with you on Monster suing the small microbrewery, that's ridiculous. At the same time, I don't touch crap like Monster drinks for the sake of my liver and blood pressure. My liver is pretty busy filtering the microbrews.

    _MK

    Before you diagnose yourself with depression or low self-esteem, first make sure that you are not just surrounded by a*holes

  16. #16
    the unvarnished nonsense
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    As I just posted in my original thread, the corporate weasels at Monster folded under an avalanche of negative response from mountain bikers, snowboarders, MX'ers, and other fine people that still have a sense of right and wrong.

    Thank you to all who voiced their opinion to these bullies.
    "Sufficient to have stood, yet free to fall."
    -John Milton, Paradise Lost

  17. #17
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    The media attention...

    Quote Originally Posted by norbar
    Like all similar lawsuits it's more to generate media atention than gain anything else. It's a bad practice but some companies still think it's good for them.
    The media attention should mostly benefit the Rock Art Brewery, and will most likely hurt Monter energy and their parent company, Hansens.

    I, for one, have already contacted the Rock Art Brewery, to inquire about trying some Vermonster out here in Sedona. My friend, Knight, lives in Vermont, and if those folks are as good at brewing barleywine, as Knight is at riding his bike, then I'm in for a treat!
    If more people rode more bikes, more places, more often, the world would be a more better place!

  18. #18
    mnoutain bkie rdier
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    Quote Originally Posted by Bike Doc
    Until this is resolved, we should all boycott "Monster" energy drink, as well as Specialized, since they are in bed together with their racing team.

    It seems that the bastards at Monster are suing a small microbrewery in Vermont for making a barleywine named; "Vermonster". Check out the youtube link below, for more info, then register your dissatisfaction here: http://www.monsterenergy.com/web/guest/contact

    http://www.youtube.com/watch?v=kbG_w...layer_embedded

    Here is the message that I sent them:

    I am a mountain biker, and when I first heard that you were sponsoring a race team, I was very excited, and began using your product to support a company that supports the sport that I love.

    Today, I came across a message on an internet forum, that mentioned that you have filed a Cease and Desist order against a small brewery in Vermont, for marketing a barleywine called Vermonster. Somehow, someone at your company thinks that this is a trademark infringement. I, personally, as a consumer, would have never made any more connection between the two different names, than I would have made between FIRST Interstate Bank and the FIRST Baptist Church.

    That being said, I will say that having been a small business owner, myself, I find it abhorent that a billion dollar corporation would bully a small mom and pop business, over something that is really so much of a non-issue.

    I must therefore CEASE AND DESIST purchasing any of your products, until such time as you CEASE AND DESIST harrassing the folks at the Rock ART Brewery.

    Furthermore, I will campaign very aggressively on as many internet forums as possible to get as many mountain bikers and other people as possible to CEASE AND DESIST purchasing your products until such time as I receive notification from your company that you have dropped this frivolous lawsuit.

    Most mountain bikers are beer drinkers, and most of them prefer microbrews over watery crap like Buttwiper. Most of them are also likely to prefer microbrews over your energy drink, especially when there are now so many alternatives on the market. Mountain bikers have also been bullied over land access issues, by well funded equestrian groups and political parties such as the Sierra Club, so they are highly likely to identify with and align themselves with the small guy who is being bullied by the corporate giant.

    Until such time as I receive notification from your company that you have dropped your ridiculous lawsuit against the Rock Art Brewery, I will take all of the money I formerly spent on your product and spend it on theirs. I will aggressively campaign for as many of my fellow mountain bikers and other folks to do the same, and to spread the word to as many people as they can.

    When you look at your bottom line in the future, you WILL see the error of your ways!!! The sooner you CEASE AND DESIST with your frivolous lawsuit, the less economic damage you will cause yourselves!!!!!

    Lawyers suck!!!!! Frivolous lawsuits suck!!!!!



    Do you think that they will be smart enough to notice that while MTBR has a "Beer" Forum, it has no "Energy Drink" Forum?
    The USPTO can sort this one out. The law is the law. If there is "likelihood of confusion" among the two names: Monster and Vermonster, then the USPTO will not honor the brewerie's new drink name. Considering that they are both beverage companies, I believe the Monster is doing what successful companies do...protect their name with aggression. This sort of thing is standard practice in the world of capitalism... Afterall, it is not like Dove brand soap vs. Dove brand icecream. No likelihood of confusion there...different products completely. Just my 2 cents..

  19. #19
    on a routine expedition
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    Quote Originally Posted by 006_007
    Whats wrong w the avatar? Its just a lamp


  20. #20
    Equal opportunity meanie
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    I will go out of my way to buy beer from Rock Art Brewery, even if it tastes like crap, though I doubt it does. I wonder if they distribute to BevMo on the west coast.

    Screw Monster. It is asinine that they are actually paying someone to do that.

    I wonder what employee at Monster actually believes that "Vermonster" BEER will actually cause a dent in their sales. I also wonder if it is the same person who does not acknowledge that total jackass moves like that will dent their sales MORE than a microbrewed BEER.

    This is like Toyota thinking that a DH bike named a "Tacoma" or "Tundra" made from a boutique bike company is hurting their sales.

    As much as I like some of Specialized products, I will try to avoid buying them when I can. I didn't forget the same kind of sh*t they pulled with Stratos a few years ago that needlessly put them out of business. Not that I was a huge fan of Stratos products, but I knew the owner, and that move is something Specialized doesn't get forgiven for. This industry is far too small for that kind of behavior.
    805

  21. #21
    mtbr member
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    If you say so - just be careful your junk doesnt get burnt if you try to put it in there. Halogens burn hot.........

    Quote Originally Posted by Marshall Willanholly

  22. #22
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    Thanks for posting this in almost every corner of the forum. Now I feel the need to go to each one and tell the people that it is already resolved and the issue is over

  23. #23
    All 26.5" all the time!
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    Here's the Youtube video:



    <object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/kbG_woqXTeg&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kbG_woqXTeg&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>

  24. #24
    the unvarnished nonsense
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    Quote Originally Posted by rydbyk
    The USPTO can sort this one out. The law is the law. If there is "likelihood of confusion" among the two names: Monster and Vermonster, then the USPTO will not honor the brewerie's new drink name. Considering that they are both beverage companies, I believe the Monster is doing what successful companies do...protect their name with aggression. This sort of thing is standard practice in the world of capitalism... Afterall, it is not like Dove brand soap vs. Dove brand icecream. No likelihood of confusion there...different products completely. Just my 2 cents..
    Wow. That must be some REALLY good weed.

    "Yeah judge, I was totally deceived. I meant to buy the normal sugar/caffiene in a can that I always buy, and instead I ended up buying this bottle of 10% ABV barleywine. No, it didn't look anything like the product container that I have purchased a million times before, and I couldn't understand why the guy asked for my ID. I was surprised to see the bottle, as it always comes in a can. And no, I couldn't really understand why there was Kokopelli label and the words "Rock Art Brewery" on the bottle either, but hey, I pay $3 bucks a pop for something that tastes like a mix of anti-freeze and pi$$, so I'm obviously an idiot who wouldn't know any better. Thank you for protecting me from my own stupidity."

    And the end result is what should and can be standard practice in capitalism; consumers calling the shots.
    "Sufficient to have stood, yet free to fall."
    -John Milton, Paradise Lost

  25. #25
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    yeah - beer and over-hyped soda are 2 completely different products and markets. It isn't "aggressive" defending of their name, just bullying.

    At least the masses have spoken and monster / hansen pulled their complaint. Hopefully the damage has already been done. I've had hansen's sodas, they aren't that great.

  26. #26
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    Quote Originally Posted by DHidiot

    As much as I like some of Specialized products, I will try to avoid buying them when I can. I didn't forget the same kind of sh*t they pulled with Stratos a few years ago that needlessly put them out of business. Not that I was a huge fan of Stratos products, but I knew the owner, and that move is something Specialized doesn't get forgiven for. This industry is far too small for that kind of behavior.
    Dear sire would you be so kind and enlighten me with the details of that story?
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  27. #27
    My other ride is your mom
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    Seems like a pretty quick turnaround to me......either way....good on them for dropping this...it was pretty silly.

  28. #28
    the test dummy
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    screw monster they are now on my list of don't buy any way im always down for a boycott
    f authority and corporate billion airs trying to destroy America and small businesses and any what is every ones bet the place monster is pissed at has been around longer any way peace out
    http://www.youtube.com/watch?v=fEnjRnnmPBM
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  29. #29
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    Northern VT beer-drinkers thank you!!!

    I've never had a Monster Energy Drink. Rock Arts on the other hand . . .

    toby

  30. #30
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    Quote Originally Posted by Bike Doc
    I, personally, as a consumer, would have never made any more connection between the two different names, than I would have made between FIRST Interstate Bank and the FIRST Baptist Church.
    True enough gotta watch the vid now

  31. #31
    ozz
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    Quote Originally Posted by davis
    "Yeah judge, I was totally deceived. I meant to buy the normal sugar/caffiene in a can hat I always buy, and instead I ended up buying this bottle of 10% ABV barleywine...

    This reminds me of the guy who bought NOS Energy Drink and put it in his gas tank. Believe it or not some people are actually that stupid.

  32. #32
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    I drink redbull anyways haha.
    Go BIG or Go HOME

  33. #33
    the unvarnished nonsense
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    Quote Originally Posted by in the trees
    Northern VT beer-drinkers thank you!!!

    I've never had a Monster Energy Drink. Rock Arts on the other hand . . .

    toby
    You are sincerely welcomed. I'll send a PM with my address so you know where to send that complimentary case of Vermonster.


    But seriously, I'm willing to pay for a six pack. I love big hopped barleywines.
    "Sufficient to have stood, yet free to fall."
    -John Milton, Paradise Lost

  34. #34
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    no thanks.
    - 1995 Giant ATX 870
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  35. #35
    ballbuster
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    Yeah....

    [QUOTE=Bike Doc]

    Lawyers suck!!!!! Frivolous lawsuits suck!!!!!
    /QUOTE]

    They suck until you need one. We got hosed when we bought our house, and our lawyer got us $20k back. Not our entire loss, but most of it.

    Frivolous lawsuits suck, but who's to say your problem is frivolous... I dunno... a court of law? I'd rather have the 'frivolous' lawsuits and still retain the right to my day in court. If I have no case, I get thrown out.

    That said, Specialized sucks ballz. They can (and do) sue everybody for stupid reasons. For just that, I will never buy (at least a new) a Specy product.. not to mention the crap they pulled on my favorite local bike shops.

    F' Specialized.

  36. #36
    www.derbyrims.com
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    In the AM Forum version of this twin posting someone posted that Monster's attack was recently dropped due to all the bad publicity.

    http://forums.mtbr.com/showthread.ph...31573#poststop

  37. #37
    K Lives
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    Quote Originally Posted by CountryBoy
    I drink redbull anyways haha.
    it's capitalism at work....but lawyers do suck. I hope the microbrew finds a way out but these things usually end badly..guess who wins? Lawyers, both sides.

  38. #38
    mtbr member
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    If more people rode more bikes, more places, more often, the world would be a more better place!

  39. #39
    dontcha?
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    who cares? the brewery and monster are both being stubborn... Vermonster is only sold in Vermont and Rock Art Brewery has the rights to the name in Vermont... They are just trying to get the rights on a national level and Monster's giving them a hard time..
    "The future belongs to those that believe in the beauty of their dreams."

  40. #40
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    If more people rode more bikes, more places, more often, the world would be a more better place!

  41. #41
    dontcha?
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    Makes perfect sense now..
    "The future belongs to those that believe in the beauty of their dreams."

  42. #42
    moaaar shimz
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    Energy Drinks suck big time, take one scoop of Superpump 250 or No-Xplode and you'll see what I'm talking about.

  43. #43
    dontcha?
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    Quote Originally Posted by tacubaya
    Energy Drinks suck big time, take one scoop of Superpump 250 or No-Xplode and you'll see what I'm talking about.
    Blow a line off a hooker's ass and THEN you'll see what I'm talking about.
    "The future belongs to those that believe in the beauty of their dreams."

  44. #44
    yeah, uh............bikes
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    Quote Originally Posted by Eric Z
    no thanks.
    exactly, why the **** should I care about Monster energy's lawsuit. They make a shitty product that capitalizes on EXTREME sports.

    **** monster, that guy should save his money and change the damn name. what do you think he'd do if monster had said that they wanted to pay him millions of dollars and help him distribute his PRODUCT?

  45. #45
    Wanna ride bikes?
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    To TS:

    No.

  46. #46
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    I'm surprised they haven't taken on Monster Cable. Those bastards took on Monster MiniGolf. Seriously. I'm sure neither Monster Cable nor the purveyors of Monster Energy Drink want to get in the ring with each other. It would most certainly be a test of who can fund their lawyers longer.

  47. #47
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    Quote Originally Posted by norbar
    Dear sire would you be so kind and enlighten me with the details of that story?

    Where were you in 2006?

    It was pretty much on every MTB forums:

    stratos sued and out of business...
    http://www.ridemonkey.com/forums/arc.../t-165385.html

  48. #48
    the unvarnished nonsense
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    Quote Originally Posted by FloridaFish
    ...that guy should save his money and change the damn name....
    Absolutely. We don't have nearly enough spineless d-bags in this country.
    "Sufficient to have stood, yet free to fall."
    -John Milton, Paradise Lost

  49. #49
    yeah, uh............bikes
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    Quote Originally Posted by davis
    Absolutely. We don't have nearly enough spineless d-bags in this country.
    good idea self-righteous guy, your suggestion could bankrupt his company with lawyers and court costs. tell his kids that daddy fought the good fight while they eat bread crusts and get rickets.

  50. #50
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    Can't the microbrewery just change the name of the beer?

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