I'm comforted in the knowledge that Trek will likely banging their collective heads against the wall for many years, trying to figure out how they can buy Surly and Salsa so they can bleed them dry of innovative ideas, then dump them like a bad habit once said market is established to their shareholders satisfaction.
Bontrager, Klein, Gary Fisher, Lemond, may they all RIP.
sryanak, I hear you, but is it really that different than any other market that develops because of it's actual merits? We saw it with 29ers, full suspension, front suspension, etc.
Or are you just apprehensive of the coming onslaught of conflicted, excited newbs who will contaminate this forum with their indecision?