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  1. #101
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    Reputation: Andy74's Avatar
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    My favorite marketing strategy was around 2008??, when the balding gentleman was riding a pacer while wearing a pink tu tu
    Hahaha

  2. #102
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    MCS: Now there's a point of view to consider. I concur.

    I was thinking about FTfury's post and comparing to HoneyBooBoo's dad, Sugarbear. Which one is blue collar?

  3. #103
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    My tv show is coming out next year, it will allow better comparison.

  4. #104
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    Re: An Analysis Of Surly's Marketing Strategy

    Quote Originally Posted by Mister Spock View Post
    Hey, you, riding your champagne-colored Moonlander on the sidewalks of Boca Raton!

    Did you know Surly uses a marketing strategy that's equally effective for brands like Prada, Louis Vuitton, Gucci and Burberry?

    The simple formula is:

    Rudeness + Exclusive Pricing = Brand Desirability

    Read about the research recently published by respected academics in the Journal of Consumer Research at the link below:

    http://finance.yahoo.com/news/why-we...203347972.html

    Discuss.
    Surly and salsa is owned by QPB. QPB owns a lot of brand names.

    Their marketing strategy clearly works because they are raking in a lot of cash

  5. #105
    Chronic Underachiever
    Reputation: MauricioB's Avatar
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    I would like to nominate this thread for a Worst of MTBR Forums award.


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