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  1. #101
    mtbr member
    Reputation: Andy74's Avatar
    Join Date
    Dec 2011
    My favorite marketing strategy was around 2008??, when the balding gentleman was riding a pacer while wearing a pink tu tu

  2. #102
    mtbr member
    Join Date
    Nov 2010
    MCS: Now there's a point of view to consider. I concur.

    I was thinking about FTfury's post and comparing to HoneyBooBoo's dad, Sugarbear. Which one is blue collar?

  3. #103
    mtbr member
    Join Date
    Mar 2014
    My tv show is coming out next year, it will allow better comparison.

  4. #104
    mtbr member
    Join Date
    Jul 2014

    Re: An Analysis Of Surly's Marketing Strategy

    Quote Originally Posted by Mister Spock View Post
    Hey, you, riding your champagne-colored Moonlander on the sidewalks of Boca Raton!

    Did you know Surly uses a marketing strategy that's equally effective for brands like Prada, Louis Vuitton, Gucci and Burberry?

    The simple formula is:

    Rudeness + Exclusive Pricing = Brand Desirability

    Read about the research recently published by respected academics in the Journal of Consumer Research at the link below:

    Surly and salsa is owned by QPB. QPB owns a lot of brand names.

    Their marketing strategy clearly works because they are raking in a lot of cash

  5. #105
    It aint gonna ride itself
    Reputation: MauricioB's Avatar
    Join Date
    Oct 2007
    I would like to nominate this thread for a Worst of MTBR Forums award.

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