Saw this in the new issue of Singletrack -#69. From what I read in the article... Isla a former racer made the primary focus of the company on producing kids bikes. And not just the bikes but clothes and stuff geared towards the kids. She is specifically sourcing parts geared towards kids-.
Plus she isn't doing the standard spec whatever is cheapest because they are kids. Something you mentioned earlier Marc.
Does the article mention any North American distributor?
Doesn't look like it.
Funny though. Gabiwas asking for a jersey like Daddies a week or 2 ago. Thanks to buying a couple of things that came as a lot on Ebay ended up with a couple of pairs of XS Roach shorts a couple of years ago. Sitting in a bin with some other things for Gabi as she getrs older. Can't sell it off as I know it's harder to find the smaller size stuff.