I was watching a couple of CX races on the weekend and the commentators were all over this. According to them there is a pretty good push.
Based on how the creation of the Olympic version of triathlon came about. That being the ease of television broadcasting and setting up for on site spectators with next to no gaps in the action. Cyclocross meets the requirements.
If you hurt in your efforts and suffer painful dings. Then you are doing it right.