I picked up Bike magazine and it had these wheels in them. But their site http://www.tagwheels.com/ has zero information.
Supposedly these rims will retail for less than Mavic's DeeMax and have a lifetime guarantee. You break it, they send you a new one... period. They're also looking for "testers" to try and break it. You'll be hearing much more soon is all that has been said. Didn't know if anyone here has heard anymore about them.
They remind me of my old Mags on my BMX bike ... big time 80s flashback.
The picture in the Magazine was a much more refined looking image but this is all I could find online.
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Thread: Tag Wheels FRX5