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  1. #1
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    Trek sues Subaru

    TREK Bikes v CROSSTREK Cars « The Trademark Blog

    Seems rather petty....thoughts?

  2. #2
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    Never heard of Trek Crosstrek... Really Trek? C'mon man
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  3. #3
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    Im guessing there are some people on this team who are a little confused:
    Subaru Trek | Cycling Teams | Trek Bikes

  4. #4
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    A page right out of the Speshy legal manual. Sue everyone who even hints at anything remotely resembling anything from Big S. Oh that's right, it's Big T.
    Sometimes, you need to go fast enough that the trail is a blur to find clarity. -- Wild Bill

  5. #5
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    Tree huggin hippie wars....


    YYYEEEEEEAAAAAHHHHHHHHHHH
    You in Oklahoma City? If yes, come ride with us.

  6. #6
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    Yeah...

    Quote Originally Posted by poorboy006 View Post
    seems petty to me. I don't think of Trek bikes at all when I see that Subaru Crosstrek. I don't think anybody else will confuse the two, or think they are related in any way.

    Quote Originally Posted by BigHit-Maniac View Post
    Tree huggin hippie wars....


    YYYEEEEEEAAAAAHHHHHHHHHHH
    Huh?

  7. #7
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    It's such a nonsense lawsuit. Just like fuel, slash, session, remedy, lush, trek is just another word it's even more fitting for a Subaru model.

  8. #8
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    ugh...

    Ever-increasing corporate megalomania. In related news: Apple is suing the owner of a small German cafe named "Apfelkind" because she uses an apple as her logo. Nevermind that Apple encroached on Apple Records to begin with, way back in the 80s. Don't these companies know that petty nonsense like this does more to hurt their brand than protect?

    At this rate, it won't be long until our iTunes accounts are linked to the produce section at the local grocery, and Steve Jobs' estate gets a royalty for every apple we eat.
    trust the tread

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  9. #9
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    Oh now I get it. I am a Subaru sales rep and each autumn they publish a list of Trek bikes I can get at a massive discount. This year we did not get a list and nobody at Subaru knew why. Makes sense now.

    Oh and **** Trek, this is lame. I thought Specialized were the sue-happy industry giants!

  10. #10
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    Another law-firm is going to make big $$ on this idiotic lawsuit. I hope Subaru wins this lunacy suit..
    Current ride(s) 2011 Santa Cruz Blur LT and a Norco Threshold SL with Di2

  11. #11
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    Moot point now I guess...

    Meet the Team
    Performance off-road and on. That's what the Subaru-Trek partnership is all about. It's why they support the greatest pro racers in the world, as well as the International Mountain Bicycling Association. What's more, both are committed to a clean, healthy environment.
    Subaru Trek | Cycling Teams | Trek Bikes
    Axle Standards Explained

    Founder at North Atlantic Dirt, riding & writing about trails in the northeast.

  12. #12
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    I don't get it, kind of silly if you ask me. Is Trek hurting for money? I checked out the car, my wife has a Trek bike, I just shake my head at why everyone sues everyone for stupid things. On a side note I would purchase the car, but would never buy a Trek bike again. Things like this just put people off,

  13. #13
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    Quote Originally Posted by bighit-maniac View Post
    tree huggin hippie wars....


    Yyyeeeeeeaaaaahhhhhhhhhhh
    lol

  14. #14
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    Whatever studio owns the Star Trek franchise should sue Trek bikes. Now I can add Trek to the list of bikes I'd never consider.

  15. #15
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    Quote Originally Posted by Malibu412 View Post
    A page right out of the Speshy legal manual. Sue everyone who even hints at anything remotely resembling anything from Big S. Oh that's right, it's Big T.
    My first thought when I read the title
    Seeking MB-2 Fork (19.3), Ritchey FD post silver 26.8

  16. #16
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    Well Trek is about to get a big one from DW too. Remember this Singletrack Magazine | Dave Weagle to sue Trek over Split Pivot 'infringement'
    Finally it's happening.

  17. #17
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    This reminds me of when Cannondale trademarked the term "freeride" leading to the Rocky Mountain Froriders. An equally stupid use of legal fees.

  18. #18
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    Quote Originally Posted by simple78 View Post
    I don't get it, kind of silly if you ask me. Is Trek hurting for money? I checked out the car, my wife has a Trek bike, I just shake my head at why everyone sues everyone for stupid things. On a side note I would purchase the car, but would never buy a Trek bike again. Things like this just put people off,
    Exactly, makes me want that WRX even more now. My last Trek will be the Top Fuel 9.9 SSL that they sent me for warranty a couple years ago. That frankly I can't even get rid of.

    Makes me want to do a photo shoot of people who own Subaru's standing in front of their cars with different brand bikes than Trek...just a gigantic compilation...

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    Although im not a fan of Subaru, they and Volvo have the best AWD systems for their cars.
    OT: Trek is going the way of Apple, being a fcking patent troll, <3 patent-free/opensource

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    Quote Originally Posted by Wasmachineman NL View Post
    Although im not a fan of Subaru, they and Volvo have the best AWD systems for their cars.
    OT: Trek is going the way of Apple, being a fcking patent troll, <3 patent-free/opensource
    Never speak ill of the cult of Apple or Subaru!

  21. #21
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    This BS is all over the Subaru forums too. Many pi$$ed off Subaru owners who ride as well.
    IMHO this will backfire for Trek.
    Current ride(s) 2011 Santa Cruz Blur LT and a Norco Threshold SL with Di2

  22. #22
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    Especially Subaru sponsor(ed) the Mtb team with trek and Gary fisher.

    Crosstrek as a Subaru model does not make me think of trek. Outback model however makes me hungry.


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  23. #23
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    Quote Originally Posted by SS Hack View Post
    Never speak ill of the cult of Apple or Subaru!
    Do you mean Apple or Trek?

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    Quote Originally Posted by jochribs View Post
    Do you mean Apple or Trek?
    Both Apple and Subaru were cult products at one time - they've gone more mainstream now. Trek seems like another big boring bike company.

  25. #25
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    Quote Originally Posted by Wasmachineman NL View Post
    OT: Trek is going the way of Apple, being a fcking patent troll, <3 patent-free/opensource
    You mean going the way of Samsung being a patent thief


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  26. #26
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    I'm suing everyone in this thread.

  27. #27
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    next they might sue Star Trek for using the word Trek... think i'm going to go on a biking trek tomorrow.


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  28. #28
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    Quote Originally Posted by AZ.MTNS View Post
    I'm suing everyone in this thread.
    LMAO! Reminds me of the Jerky Boy's skit. "Sue everyone"

  29. #29
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    Quote Originally Posted by shwinn8 View Post
    next they might sue Star Trek for using the word Trek... think i'm going to go on a biking trek tomorrow.

    Lol I borrowed your Star Trek comment and posted a nice message on Trek's Facebook page. Everyone should go there to troll them

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    I am just a dumb a$$ from the middle of the USA and am not confused by which is an old hybrid bike in the neighbor's garage, a Subaru car, past teams or a team associated with VW.

    Considering the Nov filing date I'll add Trek to a former and current US generals as finalists for the Nov 2012 butt clown of the month contest.

  31. #31
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    Next thing you know Trek will be suing Curtis Mayfield for his previous use of "superfly". I think its good that Subaru has a chance to break their ties with Trek. Trek's poor quality does not fit the character of a brand like Subaru.

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    Quote Originally Posted by poorboy006 View Post
    Next thing you know Trek will be suing Curtis Mayfield for his previous use of "superfly". I think its good that Subaru has a chance to break their ties with Trek. Trek's poor quality does not fit the character of a brand like Subaru.
    Well put.

  33. #33
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    well, that'll make this jersey a bit awkward...
    Honestly... ahh I give up

  34. #34
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    Quote Originally Posted by poorboy006 View Post
    Next thing you know Trek will be suing Curtis Mayfield for his previous use of "superfly". I think its good that Subaru has a chance to break their ties with Trek. Trek's poor quality does not fit the character of a brand like Subaru.
    I'll 3rd that...
    Current ride(s) 2011 Santa Cruz Blur LT and a Norco Threshold SL with Di2

  35. #35
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    Anyone remember the VW Jetta Trek? Certainly they're being asses, but if VW was interested in a partnership, I can see why Trek might think it's worth defending their trademark.
    "Don't buy upgrades; ride up grades." -Eddy Merckx

  36. #36
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  37. #37
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    Breaking news Subaru to discontinue sponsorship of Trek over petty lawsuit initiated by Trek. Subaru to consider counter-suing Trek for use of the Name Fuel as it might confuse individuals associating Trek bikes with Subaru cars.

    Back to our regular scheduled insanity.

  38. #38
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    Wonder if they would go after Star Trek

    where no bicycle has gone before.

  39. #39
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    if I saw that car the only way I could relate it with trek is if it have a bike rack and a trek on the top I use a trek bike it is my second one but this is pure bull***t i like both brands

  40. #40
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    Dang. Double post.
    Last edited by Deep Thought; 12-13-2012 at 08:20 AM. Reason: double post

  41. #41
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    Quote Originally Posted by XJaredX View Post
    Lol I borrowed your Star Trek comment and posted a nice message on Trek's Facebook page. Everyone should go there to troll them
    Way to be original. You really showed them.

  42. #42
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    Everyone so sue happy...grrrr....

  43. #43
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    Just think... this sort of crap is part of what you pay for when you buy a retail car or bike.
    "Don't buy upgrades; ride up grades." -Eddy Merckx

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    They deserve each other. Trek makes frames that break and provides shoddy warranty, Subaru on the other hand makes engines with leaking head gaskets.

    Oh yea, I owned a Subaru Outback.
    “You can always count on Americans to do the right thing - after they've tried everything else.”

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    Quote Originally Posted by PatrickK View Post
    They deserve each other. Trek makes frames that break and provides shoddy warranty, Subaru on the other hand makes engines with leaking head gaskets.

    Oh yea, I owned a Subaru Outback.
    How many miles before it blew? My forester has 174k and just keeps going.

  46. #46
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    Quote Originally Posted by PatrickK View Post
    They deserve each other. Trek makes frames that break and provides shoddy warranty, Subaru on the other hand makes engines with leaking head gaskets.

    Oh yea, I owned a Subaru Outback.

    Did you build a time machine in the year 2004 and travel ahead 8 years to tell us this? Cuz the newer models don't have that problem anymore.

    Besides, a leaky head gasket is a rite of passage for a Subaru owner. They should make a Badge of Ownership for it

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    Just to be the devils advocate. If trek doesn't vigorousely defend their trademark with Subaru, they will loose the right to defend it if someone actually infringes on it. For example, a competitive product from another bike company. It's ignorant but true.
    Just sayin'

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    Quote Originally Posted by Bgyglfr View Post
    Just to be the devils advocate. If trek doesn't vigorousely defend their trademark with Subaru, they will loose the right to defend it if someone actually infringes on it. For example, a competitive product from another bike company. It's ignorant but true.
    Just sayin'
    Of course "trek" was just a word before the bike company started using it. Subaru is backed by Toyota and Fuji Heavy Industrial, Trek will loss for lack of legal resources. Maybe they could working on making good bikes in the future instead of lawsuits.

  49. #49
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    Wow...

    I have both brands in my household...

    I'm disappointed in TREK, but torn between the two...

  50. #50
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    I work for the company that owns Powerbilt golf clubs. They have a line called "Grand Slams". Before I started working there they sued Denny's over their use of the name Grand Slam for their Grand Slam breakfast. We of course lost the case.

  51. #51
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    ^^^ Shoulda gone after the MLB!
    Honestly... ahh I give up

  52. #52
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    Quote Originally Posted by highdelll View Post
    ^^^ Shoulda gone after the MLB!
    Or PGA, and tennis.
    Dell, has Dell computer call you up yet


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  53. #53
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    yeah... but I let it go to voice-mail...problem solved!
    Honestly... ahh I give up

  54. #54
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    Quote Originally Posted by highdelll View Post
    yeah... but I let it go to voice-mail...problem solved!
    Ain't life grand.

  55. #55
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    slam
    Honestly... ahh I give up

  56. #56
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    Quote Originally Posted by highdelll View Post
    slam
    LMAO Winner!!

  57. #57
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    Quote Originally Posted by mimi1885 View Post
    LMAO Winner!!
    WTF??? Why is there a SWAT team outside my house and a chopper overhead now?
    Honestly... ahh I give up

  58. #58
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    Quote Originally Posted by SS Hack View Post
    Of course "trek" was just a word before the bike company started using it. Subaru is backed by Toyota and Fuji Heavy Industrial, Trek will loss for lack of legal resources. Maybe they could working on making good bikes in the future instead of lawsuits.



    Then the customer wouldn't have to pay for lawyer fees and a second frame up front!

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    Man, I'm new to the forum but it seems there a lot of trek haters out there. I'm not saying this lawsuit is a positive thing but it's normal business for any company that wants to keep their trademarks. My understanding of the law is that, if you don't defend your trademark every time it is infringed, you loose the right to ownership of it. It may be the case that trek doesn't care if they win or not. They might just be filing to maintain ownership of the trademark.

    As far as the guys complaining about warranties, are all of the jabs being made by people who had a bad warranty experience or just guys jumping on the bandwagon? My personal experience with them is only positive. I had a carbon wheel warrantied once because a bungee cord crushed the carbon rim (my fault). They replaced the wheel. Had a bontranger tire fail. They replaced it. I have a buddy who crashed his madone and they replaced the frame no charge. Maybe I'm missing something?

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    It was a set of wheels actually made by HED for bontranger. You can throw out that brand with trek as well.

    I guess I'm wrong Trek is the devil and all other brands are righteous.

  62. #62
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    Quote Originally Posted by Bgyglfr View Post
    I guess I'm wrong Trek is the devil and all other brands are righteous.
    Uhh, not so much. From the brand I ride and one of a multitude of lawsuits.


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    That's a funny quote in your signature Malibu.

    Yeah, I completely agree, these lawsuits are ridiculous and I am for the small guy. Personnay i think that an independant owner makes Better decisions for his/her own company as well as the community they live. I have experienced fist hand the ignorant decisions that the "leaders" or some corporations make. Often not in the companys best interest let alone the community/country they serve. That's actually how ended up with Treks. My LBS owner is a good friend and that's what they carry.

    I think a lot of it still lies in the laws themselves. They favor the big companies and force them to sue when it may not be an actual problem to them. You have to spend the money to sue or you loose your right to defend your trademark. Small guys don't have the money and the big guys take advantage of them. Maybe there's a lawyer out there who could explain it better than me.

  64. #64
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    Quote Originally Posted by Bgyglfr View Post
    That's a funny quote in your signature Malibu.
    Thanks to Fo.

    Quote Originally Posted by Bgyglfr View Post
    I think a lot of it still lies in the laws themselves. They favor the big companies and force them to sue when it may not be an actual problem to them. You have to spend the money to sue or you loose your right to defend your trademark. Small guys don't have the money and the big guys take advantage of them. Maybe there's a lawyer out there who could explain it better than me.
    And, maybe one can explain to who it is that keeps track of possible infringements then brings these to bear when a lawsuit is filed. Otherwords, if Trek failed to sue Subaru but later sued, say, Jeep because they had the name Trek in a product, would Trek have a less viable case because they didn't sue Subaru over the Crosstrek supposed name "infringement" ? Sounds like hiding behind a bunch of legal posturing bs to me.
    Sometimes, you need to go fast enough that the trail is a blur to find clarity. -- Wild Bill

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    All I know is I have a buddy who owns a scuba shop who was in this situation. He told me that if he was forced to file a suit against someone he didn't feel was a risk to his business because if he didn't vigorously defend his brand name someone else could sue him and take it even though he was the first to use the name. Absolutely ignorant law if true.

  66. #66
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    Quote Originally Posted by highdelll View Post
    well, that'll make this jersey a bit awkward...
    That's an excellent point she should remove it at once!

  67. #67
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    While on the subject of meaningless law suits.

    In Chandler, Arizona there is a brewery and they had a beer called the Sun Devil Ale. Being in the Phoenix metro area tons of businesses use the words Sun Devil in the in their name because of the proximity to Arizona State University, who are the Sun Devils.

    Well, ASU started lawsuit proceedings with a stop and desist order saying that Sun Devil Ale infringed on ASU's copyright. Petty because if you go to Arizona's corporation commission web site and type in Sun Devil, literally 5 pages of businesses use Sun Devil in their name. ASU just didn't like the fact that it's name was associated with alcohol! WTF...the biggest party school in the nation...really? There's even a Sun Devil liquor in Tempe.

    Anyway San Tan Brewery changed the name of the brew to Devil's Ale rather than an expensive fight. Deep pockets prevail over the little guy.

  68. #68
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    Quote Originally Posted by HitmenOnlyInc View Post
    While on the subject of meaningless law suits.

    In Chandler, Arizona there is a brewery and they had a beer called the Sun Devil Ale. Being in the Phoenix metro area tons of businesses use the words Sun Devil in the in their name because of the proximity to Arizona State University, who are the Sun Devils.

    Well, ASU started lawsuit proceedings with a stop and desist order saying that Sun Devil Ale infringed on ASU's copyright. Petty because if you go to Arizona's corporation commission web site and type in Sun Devil, literally 5 pages of businesses use Sun Devil in their name. ASU just didn't like the fact that it's name was associated with alcohol! WTF...the biggest party school in the nation...really? There's even a Sun Devil liquor in Tempe.

    Anyway San Tan Brewery changed the name of the brew to Devil's Ale rather than an expensive fight. Deep pockets prevail over the little guy.
    Sounds like a good enough reason to support the brewery. Ill be looking for some Devils ale next time I grab a six.

  69. #69
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    Trek is now opening their own stores while they have Trek dealers within 5 miles of them down here. I wonder how long these LBS's are going to keep the brand in their stores before dumping them like yesterdays waste..
    Current ride(s) 2011 Santa Cruz Blur LT and a Norco Threshold SL with Di2

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