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  1. #1
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    How many of you remember Supergo?

    I had to buy some bike stuff, and wondered about that. Mail order prices with the ability for walk in pickup. You could fondle parts before buying them. They actually had stuff you wanted to buy and were well stocked. Unlike Performance that bought them.

    Their sales staff sometimes were bad, but some were decent. The worst thing was the supermarket like checkout. All in all, it was a good business model. Pricepoint won't allow for walk in pickups. Never been to Jenson.

  2. #2
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    Heck,I remember Bikology... I liked SuperGo a lot, but the Shimano crackdown spelled the beginning of the end and it was sure predicatable that Performance would wind them down.

  3. #3
    I <3 Dirt
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    I'd drive all the way from east county to Supergo in North County for their big sales. Amazing prices....

  4. #4
    kneecap
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    Funny thing, I've been thinking/remembering supergo lately, I loved that business. They mostly had great stuff with great pricing as well. Nothing like those stores exists presently in our area.

  5. #5
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    I bought my first DH bike there! I could never afford a full on DH rig until I went to Supergo...I found an Iron Horse SGS for $1,200.00

    After a while I got a Shiver for the front and put an MRP on it too. It was a 54 lb DH monster!

    It wasn't the best bike but it got me started for sure! I also got no interest for a year and paid it off way before the year was up. You could actually go to the store and find the things you needed. Performance blows goats.
    "Well I don't drink as much as I ought to."

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  6. #6
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    I liked Supergo

    I bought two frames from them and numerous parts. Frames still being ridden. Son pounds the Weyless 67 and wifey rides the Weyless SP on the paved path.

  7. #7
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    Sure,

    It's what people used to b!tch about before we had Beyond Bikes.

    That said, I bought my first yeti from them and I still have it albeit it doesn't get ridden in its present state. Great bike for a good price at the time.


  8. #8
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    Used to drive from Upland to the one in Santa Monica to get bikes, probably bought 2 there(Nishiki Ariel late 80s ? and an earlier one the escapes me), always had good mail order ads before the internet. Then when I moved to SD the North County one was still open bought a Gt Adv 1.0 in 98 right before GT BKd and in 2001 an FSR Enduro comp, as said always well stocked and great bargain bins. The other thing that led to the demise of Supergo, I remember getting a notice on a flyer from the owner saying his wife had gotten cancer and died and he didn't have the passion for it anymore, I think Performance already owned them by then but they wound them down soon after..
    Last edited by socal_jack; 12-17-2009 at 04:37 PM.

  9. #9
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    They always had some thing at a great price.Performance has bought out way too many good bike shops. But back to Supergo I agree that their sales staff wasn't always the greatest but I could always kill an hour walking around that store. They had a lot of stuff and it was big compared to most bike shops. Their ads could get people to drive 30-40 just to check them out.

  10. #10
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    SuperGo is where I bought my current ride, a 2004 Specialized Stumpjumper Expert. Got $500 off. I really liked that place.

  11. #11
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    Did the mail order thing when I got into MTB while I was back east on TDY.
    They died before I got back out here though so I never saw the storefront.

    Performance hasn't been totally bad but seems much more focused on roadie stuff overall.

  12. #12
    MTP
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    Bought a Specialized FSR and road bike at Supergo in Santa Monica. Loved the place. Continued shopping at the Oceanside location when I moved to San Diego. Hated to see them succumb to the monster Performance. My first "real" bike shop.
    If not biking, then what?

  13. #13
    gone for a bike ride
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    Supergone

    Supergo Santa Monica was just a few blocks from me on the same street (i'm still here they are not sadly) since the takeover i've become an expert in finding the best prices for bike parts on the internet

    biggest purchase from Supergo was a custom frame build 04 S-Works Epic paid off in installments, funny i was just out for a spin on it an hour ago & was using a freebie SuperGo water bottle!

    ..........edit to change pic for a current one............
    Last edited by culturesponge; 01-04-2011 at 04:36 PM.

  14. #14
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    I still ride my 2002 Enduro Pro I bought at Supergo Santa Monica. I loved that place.
    Ride Bikes, Drink Craft Beer, Repeat.

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  15. #15
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    I loved supergo- they ALWAYS had killer deals, ALWAYS. I wish they would come back, Performance blows. Pricepoint is great, but I love to browse. Jensonusa's store is better than nothing, but not worth a drive from San Diego; Supergo would be.

  16. #16
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    I got a Specialized Enduro from them during one of their no sales tax day sale event for half the MSRP.

  17. #17
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    ...I was lucky to be a co-founder of the Supergo - Clif Bar team.
    Loved their business model...it was always fun to visit the storescuz the stock and prices rocked.
    Grand claims demand grand proof.

  18. #18
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    I don't know how they managed to get prices so low. Some of the parts were shrink wrapped in plastic with Supergo packaging. I bought Shimano brake levers and a Thomson stem that way, not that I'm complaining.

    High volume, low price like big box stores? It was a unique store for sure. No other bike shop would allow you to have easy access to their products. Everywhere else they kept stuff behind the counter, and in some cases, had to special order a size.

  19. #19
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    Performance is like Wallmarts idea of a bicycle pro shop if that makes any sense, crappy products that come with great customer service and no questions asked warranty's! But yeah another vote for "Supper Go" they were like a candy store with endless options and great deals on the parts you actually need sold by people who actually rode bikes.

    And for the guy from SD hows Bike Bling? and yeah Jenson is a bit far to drive for bike parts.

  20. #20
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    Yup

    Quote Originally Posted by Timmy
    Sure,

    It's what people used to b!tch about before we had Beyond Bikes....
    Not quite the BB level of venom but at least Performance level of hate from the haters. Funny all the warm and fuzzies being posted this time around.

    I loved the place, pricepoint and jensons come close but supergo still was the best place for us cheapazz bikers.

  21. #21
    wheelie king
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    Supergo was awesome. My friends and I bought a ton of stuff at the Santa Monica store. They always had a lot of cool stuff to look at and prices were incredible. I shed a tear when Blowformance took over. I'm pretty sure one of the managers from the SM store owns/runs Cynergy Cycles also located in Santa Monica. Remember the "Moonlight Madness" sales?

  22. #22
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    Quote Originally Posted by rallyraid
    I had to buy some bike stuff, and wondered about that. Mail order prices with the ability for walk in pickup. You could fondle parts before buying them. They actually had stuff you wanted to buy and were well stocked. Unlike Performance that bought them.

    Their sales staff sometimes were bad, but some were decent. The worst thing was the supermarket like checkout. All in all, it was a good business model. Pricepoint won't allow for walk in pickups. Never been to Jenson.
    The first time I went in there (maybe '89 or '90, the original store on Santa Monica or Wilshire), they had at least 7-8 orange Klien Attitudes and 1 in red white and blue...drool! Couldn't afford one at the time but I became a good customer and I am still riding one of their house brand hardtails. Those stores had character...unlike Performance which is more corporate and blah.
    Romani ite domum

  23. #23
    wheelie king
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    It was on Wilshire.

  24. #24
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    Bikes since 1970's:
    1) Nishiki 10-Speed. Got me from WLA to Malibu and Hermosa and back and everywhere for years.
    2) Schwinn Le Tour Deluxe. Again, covered all of LA pre license and post license/ pre-college. Primary ride for getting to Venice and pre-rehabbed 3rd st. Promenade for break dancing. The stores used to put boards out for us to dance on. I think there's a bunch of movies we were all in that shot there.
    3) Mongoose (added Redline fork). Crushed the pre-Getty Whoops and all over Santa Monica Mtns. Pure love. Paid for with money made while working at Licorice Pizza/Sam Goody. I quit Sam Goody but my manager told me I was about to be fired for recommending some young kid watch "I Spit On Your Grave" and "The Toxic Avenger."
    3) Finally, my Supergo MTB, the only ride from my youth still in operation. The concept of a Mountain Bike was new and stunning and saved up all summer (maybe 2) to have one to bring east for school. Was put through true hell all over the Adirondacks in pre-suspension days. Currently lives in Mammoth as commuter for visitors at a friends house I sometimes can score accommodations at. Thusly, it's still paying dividends. Loved Supergo. Had a long relationship with Helen's before that which ended for some reason or another (I think it had to do with Mushroom grips on my Mongoose or something, I can't remember).
    Supergo was great.
    FWIW Athena Cycles in Studio City is pretty superb. Howard is as pro-consumer as it gets. It's the anti--I Martin.

  25. #25
    Working Man's Toilet
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    Quote Originally Posted by markskee
    And for the guy from SD hows Bike Bling? and yeah Jenson is a bit far to drive for bike parts.
    I have yet to go into Bike Bling- I am at the point where a 20-30min drive is not worth saving 20%. Unlike my college days when I would drive from San Dimas (where I lived) to Santa Monica then to Fountain Valley in OC to check out BOTH Supergo shops. But then again, the savings at Supergo was usually 50% or better. I still have an XTR 8 speed cassette in the BOX with a Supergo blow-out sticker $30.... what a DEAL!!!!!

  26. #26
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    Quote Originally Posted by markskee
    Performance is like Wallmarts idea of a bicycle pro shop if that makes any sense, crappy products that come with great customer service and no questions asked warranty's! But yeah another vote for "Supper Go" they were like a candy store with endless options and great deals on the parts you actually need sold by people who actually rode bikes.

    And for the guy from SD hows Bike Bling? and yeah Jenson is a bit far to drive for bike parts.
    Been to BikeBling a couple of times, the physical store is rather small (like neighborhood LBS-size not big box size) but it is packed to the rafters don't think you could get anymore stock in there. Mechanics work area right up front when you caome in the door, sort of old school. The BB haters are ramping up on that one since as there's apparently some affiliation ex-employee wise, never had a problem with BB myself.

  27. #27
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    Got my first mountain bike from the Santa Monica Supergo - Gary Fisher Sugar 2+. Great store! Performance killed them. I don't even shop there anymore. I like the comparison to Walmart.

    Now I shop at Helen's - not thrilled about them, but there's not much else. I go up to Seattle a lot on business and found a good shop called Fluid Ride. I recently bought a Yeti 575 from them and was pretty happy with their service.

  28. #28
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    Quote Originally Posted by D3DO
    I loved supergo- they ALWAYS had killer deals, ALWAYS. I wish they would come back, Performance blows. Pricepoint is great, but I love to browse. Jensonusa's store is better than nothing, but not worth a drive from San Diego; Supergo would be.
    I thought I heard somewhere that Performance also owned Jenson and/or Pricepoint. Maybe it was Nashbar. I can't recall which but I'm pretty sure performance bought more than just Supergo.

  29. #29
    Stray Bullet
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    Quote Originally Posted by Yeti_Rider
    I thought I heard somewhere that Performance also owned Jenson and/or Pricepoint. Maybe it was Nashbar. I can't recall which but I'm pretty sure performance bought more than just Supergo.
    Performance owns Nasbar NOT the other two.

  30. #30
    Relax. I'm a pro.
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    Performance is fine if you need to stock up on tubes and tires. Anything more than that--forget it.

  31. #31
    jrm
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    Commuted between CSULB & Costa Mesa

    And would always stop there for stuff on the way home.

  32. #32
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    Quote Originally Posted by Nagaredama
    Performance owns Nasbar NOT the other two.
    I was jn Oside performance yesterday and the staff told me that Performance ownes Jenson... I sure hope not!

  33. #33
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    Ive noticed that the Oceanside Performance is getting really thin. When they first took over, it seemed that the store was trying to do a good job keeping lots of options and inventory to keep up the supergo tradition. Wasnt as good, but it wasnt bad either. Now, and I dont know if its the economy or a business model, but performance is getting lame. Notice how the storage room to the left at the entrance is empty? It used to be chock full of inventory. They used to have frames, wheelsets hanging, now nothing..... Staff is still the best of any performance Ive been in, but it seems that the store is getting thinned out and boring. Notice the lame selection of clothes? Helmet selection is still decent but I expect it to get down to 3-4 different options.... I have stopped going in there to "look around" anymore. Nothing interesting in the jewel cases or shelves....

  34. #34
    kneecap
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    I noticed the same situation with store stock. Performance was OK until they liquidated all the leftover supergo stock items, went downhill from there. I haven't been in a performance store for well over a year, a shame..

  35. #35
    hbishome
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    Loved it.

    I managed the Supergo in Fountain Valley from 1993 thru 2005. Moved on once Performance bought us out. I'm still great friends with Alan, the former owner of Supergo, and learned most of what I know about managing a bike shop from him. I have since opened Surf City Cyclery in Huntington Beach, and we're opening our second location in Costa Mesa at the beginning of January. Stop in and reminisce about old times if you get a chance! Those were definitely the good 'ole days....
    -Sean.

  36. #36
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    I remember the Fountian Valley store being the location of Two Wheel Transit after they moved from Huntington Beach, If I'm not mistaken.

  37. #37
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    Quote Originally Posted by Vlad
    Performance is fine if you need to stock up on tubes and tires. Anything more than that--forget it.
    not! their tubes suck. I bought a pair and they came from the factory with air leaks. also the shock air pump also leaked. even their apparel is cheezy.

    they bought out Circle Cycle, one of my favorite shops in Gardena. and that was the end of that!

  38. #38
    Relax. I'm a pro.
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    Quote Originally Posted by nagatahawk
    not! their tubes suck. I bought a pair and they came from the factory with air leaks. also the shock air pump also leaked. even their apparel is cheezy.

    they bought out Circle Cycle, one of my favorite shops in Gardena. and that was the end of that!
    Y'know, now that I think about it, the number of flats that I had this year was a bit higher than years past. How can I prove that it was the tubes rather than bad luck?

  39. #39
    hbishome
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    You are correct.

    Quote Originally Posted by Championparts
    I remember the Fountian Valley store being the location of Two Wheel Transit after they moved from Huntington Beach, If I'm not mistaken.
    Yes, Two Wheel Transit Authority occupied that two story location after they moved from the building that Jax now occupies in downtown Huntington Beach. I used to shop at both of those locations of TWTA back in the mid-80's. Nothin' but full rigid back then.

  40. #40
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    Yeah of course

    they were the best. wish they were still around. One great reason to go over to Fountain Valley.

    yeah, remember Bikecology a long, long time ago first time I had ever seen Cannondale.

    Let's see what I bought from Supergo Fountain Valley that I can remember:

    Schwinn Homegrown Hardtail
    Specialized Allez Road Bike
    a lot of shimano parts, tires, tubes, lube, camelbaks, glasses, clothing, etc

    Best store ever.
    Last edited by mtnbkrdr98; 12-26-2009 at 01:19 AM.
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  41. #41
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    Yes, I had a Tom Teasdale built Fisher Mt. Tam back then. Goodtimes.

  42. #42
    kneecap
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    Quote Originally Posted by ridemountains
    I managed the Supergo in Fountain Valley from 1993 thru 2005. Moved on once Performance bought us out. I'm still great friends with Alan, the former owner of Supergo, and learned most of what I know about managing a bike shop from him. I have since opened Surf City Cyclery in Huntington Beach, and we're opening our second location in Costa Mesa at the beginning of January. Stop in and reminisce about old times if you get a chance! Those were definitely the good 'ole days....
    -Sean.
    wish you'd venture north, I'm in santa clarita & our lbs's consist of 1 shop that sells only95% specialized products; onother mostly gary fisher products; & 1 shop failing, operated by owner either stoned out of his mind or mildly drunk.
    Seems odd, because we host north america marzocchi, & mountain bike action mag, among others, but no real LBS...

  43. #43
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    Loved Supergo...great brands, good variety, overall fantastic.

    Hate Performance...prices suck, prices never match what is on their web site, house branded stuff is of very poor quality, service is lackluster pretty much every time, they carry next to nothing of brand name and push their house branded dung. Crap store in general.

  44. #44
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    Totally! Though the name sucked, it was so cool to go to a store and see, touch, try the stuff you wanted to buy. Great selection and the prices were competitive with on-line prices... too bad. I do miss the SM store. Bought my first Intense (2001 Tracer) and others since.
    "He was a wise man who invented beer."
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  45. #45
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    Wink Supergo Brea !!

    remember this one ?? closer to my house and a lot of nice stuff !!
    a litttle trivia ??
    there once was a small kid who worked there and was treated like crap !!
    he had enough !! and left , do you know who he is ?
    MIKE CACHAT owner of jenson usa & NO performance does not own them.

  46. #46
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    oh man, I used to get a bunch of stuff there for cheap.
    That place was great if you knew what you wanted and walked right into the store to pick it up.

    I got:
    Set of (2) Hayes hydraulic disc brakes pre-bled for $100
    Transport T-2 bike rack shipped to my house for $250
    Kenda Nevegal 2.35 stick-E tire for $12.50
    Nightrider Blowtorch HID light for $238 shipped

    and probably more random other stuff I don't remember.

    That place was great.

  47. #47
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    Quote Originally Posted by kneecap
    wish you'd venture north, I'm in santa clarita & our lbs's consist of 1 shop that sells only95% specialized products; onother mostly gary fisher products; & 1 shop failing, operated by owner either stoned out of his mind or mildly drunk.
    Seems odd, because we host north america marzocchi, & mountain bike action mag, among others, but no real LBS...

    Yeah, I know. It's quite frustrating that's why I end up just either getting my stuff from ebay or from on-line stores. There was a rumor last year that Bicycle John's was going to open up a store in Valencia but it didn't push through. I overheard from some guys at the trail that there's going to be a new shop opening this year but I don't know who and what kind of brands they will sell. I just hope they carry the good stuff

  48. #48
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    Quote Originally Posted by raceline
    remember this one ?? closer to my house and a lot of nice stuff !!
    a litttle trivia ??
    there once was a small kid who worked there and was treated like crap !!
    he had enough !! and left , do you know who he is ?
    MIKE CACHAT owner of jenson usa & NO performance does not own them.
    Yep, I actually started as a part-time salesman at the Brea store in '92 while I was still working for IBM. Mike Cachat came to work as a mechanic just before I left to go manage Supergo Fountain Valley in '93. Good kid then, and now he's become a great family man and phenomenal businessman. Rob Beck, who is his right hand man at Jenson, is a great friend who also used to work at Supergo with me in both Brea and FV. Those were definitely the days.

  49. #49
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    Ahhh Superblo

    the wall E mart of good bike sh!t.

    How sad that performance bike shops no occupies holy ground.

    Oh well at least they have chain lube & socks.

  50. #50
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    Quote Originally Posted by Bobby Peru
    I bought my first DH bike there! I could never afford a full on DH rig until I went to Supergo...I found an Iron Horse SGS for $1,200.00

    After a while I got a Shiver for the front and put an MRP on it too. It was a 54 lb DH monster!

    It wasn't the best bike but it got me started for sure! I also got no interest for a year and paid it off way before the year was up. You could actually go to the store and find the things you needed. Performance blows goats.
    bobby on a side note , you garage looks like cypress monterey ??? my father in law lives on la jolla way , is it? thanks kenny

  51. #51
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    I've got a few pairs of Supergo socks I still wear sometimes, elastic is giving up on them so it's probably time to retire them! They had some good deals.

  52. #52
    MTP
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    Loved Supergo SM. Bought my first real road bike there (Specialized Allez). Used to pore over their ads, too. This reminds me how much I hate Peformance.
    If not biking, then what?

  53. #53
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    Supergo. Where else could you buy a set of DeeMax wheels for half price? I miss that store.
    Quote Originally Posted by turnerbikes View Post
    Of course the easiest way to fix this is to go for a hike.
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  54. #54
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    Super Go rocked! Let's see a warehouse full of bikes and parts. They covered the entire range from high end mtb,road,cruisers and kids to low end. You could.buy a high end frame from several reputable manufacturers and the full spectrum of parts and have them build it or do it yourself. Or purchase pre built high end frame with all levels of componentry. Employee that actually rode and.were knowledgable and took an interest in discussions about our sport. All this in a Wal Mart sized building that had no empty floor or wall space. kinda the opposite of how Performance see's the industry. Damn I miss Super Go.
    Quote Originally Posted by targnik View Post
    So I shoot off all full of bravado, hit this wee booter - grabbing some air, then I land - leading into a greasy rut.

  55. #55
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    Quote Originally Posted by nagatahawk
    they bought out Circle Cycle, one of my favorite shops in Gardena. and that was the end of that!
    Former employees of Circle Cycle are the one's who started PricePoint, and they are still located in Gardena.

  56. #56
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    Hahahahah, I LOVED Supergo, that is where I bought my very first decent mt bike. A 2005 Specialized Hardtail, MSRP was $850, bought for $499.... rode the bike for the last 6 years. Just picked up a Giant Trance X4 last week, I can tell you it wasn't purchased at Performance. I live about 2 miles from the Performance that was once a Supergo.... Night and Day..... Service Dept at Performance is but a fraction of what Supergo was.

    I just started going to La Habra Cyclery, great place, smaller shop but they care for their customers..... was recommed to them from a BUNCH of my co-worker/friends..... Not close to my house, but is close to my work (kinda)..... worth the drive though.....

  57. #57
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    That was a good store. Used to drive 45 minutes from Simi To Santa Monica. They always had a really good deal on something.

  58. #58
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    Oooo Supergo, that was bike heaven for me. Still own my Supergo mtb shorts, foam liner is as thin as kleenex but oh well. I think InCycle is the closest thing to a bike heaven store for me. Check out the new InCycle store in Pasadena you can hear angels singing as you walk in. Huge store tons of selections will bring back the Supergo days minus the hell of a good deals. They just need to copy that business format.

  59. #59
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    Supergo was a great store. I used to drive 30 mins. one way to get there in santa monica.
    my elementary school classmate used to work there, he gave some scoop on how the
    owner sold stuff so cheap. Listen up bike shop owners (with money or good loans)

    1. had the house brand weyless bikes. he listed himself a bike manufacturer
    so had access to buying bulk like shimano & forks. Always over-bought shimano, then turned around and sold like XT way cheaper than everyone else in plastic bags. The mail order biz like some said was the same price as the walk in price. Very attractive.

    2. besides forks and shimano, he over-bought Easton, tires and saddles, you name whatever you have to put on a bike, he bought bulk. And the great thing about the guy is that he didnt care about making millions, he sold the parts at prices that made sense.
    He put them in his Supergo plastic bags, noone cared because they were so cheap!

    3. new bike prices werent that great but about 10%-15% cheaper than your LBS. what the attraction to buying a new bike is that the store always had lots of customers BUYING. So when you see a lot of people flocking to a store because they are crazed about the prices, then normally the prices of the complete bikes had to be good too. Which they sort of were. Someone was always rolling a new bike to their car.

    4. Year end bikes. Around August bike companies have a lot of stock left and need to get rid of it. This guy went crazy and bought thousands of dollars of discounted
    bikes and turned around and sold them, making a decent margin not a gouging profit. Everyone won. You got a somewhat late model bike, Supergo sold them at a profit, the bike label sold off their inventory.

    Supergo was a great chain of shops that catered to mountain bikers who wanted name brands at a good price. When the Weyless went away (get it?) the well went dry for all the parts junkies like me.

  60. #60
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    Quote Originally Posted by fatcat View Post
    Supergo was a great store. I used to drive 30 mins. one way to get there in santa monica.
    my elementary school classmate used to work there, he gave some scoop on how the
    owner sold stuff so cheap. Listen up bike shop owners (with money or good loans)

    1. had the house brand weyless bikes. he listed himself a bike manufacturer
    so had access to buying bulk like shimano & forks. Always over-bought shimano, then turned around and sold like XT way cheaper than everyone else in plastic bags. The mail order biz like some said was the same price as the walk in price. Very attractive.

    2. besides forks and shimano, he over-bought Easton, tires and saddles, you name whatever you have to put on a bike, he bought bulk. And the great thing about the guy is that he didnt care about making millions, he sold the parts at prices that made sense.
    He put them in his Supergo plastic bags, noone cared because they were so cheap!

    3. new bike prices werent that great but about 10%-15% cheaper than your LBS. what the attraction to buying a new bike is that the store always had lots of customers BUYING. So when you see a lot of people flocking to a store because they are crazed about the prices, then normally the prices of the complete bikes had to be good too. Which they sort of were. Someone was always rolling a new bike to their car.

    4. Year end bikes. Around August bike companies have a lot of stock left and need to get rid of it. This guy went crazy and bought thousands of dollars of discounted
    bikes and turned around and sold them, making a decent margin not a gouging profit. Everyone won. You got a somewhat late model bike, Supergo sold them at a profit, the bike label sold off their inventory.

    Supergo was a great chain of shops that catered to mountain bikers who wanted name brands at a good price. When the Weyless went away (get it?) the well went dry for all the parts junkies like me.
    So, what happened? Why did Weyless go away and why did it all come to an end?

  61. #61
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    Quote Originally Posted by fatcat View Post
    Supergo was a great store. I used to drive 30 mins. one way to get there in santa monica.
    my elementary school classmate used to work there, he gave some scoop on how the
    owner sold stuff so cheap. Listen up bike shop owners (with money or good loans)

    1. had the house brand weyless bikes. he listed himself a bike manufacturer
    so had access to buying bulk like shimano & forks. Always over-bought shimano, then turned around and sold like XT way cheaper than everyone else in plastic bags. The mail order biz like some said was the same price as the walk in price. Very attractive.
    same here, i used to frequent the oceanside location when i was in sd.

    this is similar to how Wheel World sells their "OEM" bagged parts at huge discounts, which is as close to Supergo as i can imagine. Also Price Point and Universal cycles have storefronts as well. Beyond Bikes in poway was open for a second, but their demise was written on the wall... and all over the interwebs.

  62. #62
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    Quote Originally Posted by HardTail29er View Post
    ...I was lucky to be a co-founder of the Supergo - Clif Bar team.
    Loved their business model...it was always fun to visit the storescuz the stock and prices rocked.
    Hey C,

    I think you and I are in here somewhere...


  63. #63
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    ^ thats a nice Weyless "superlight" right there.

  64. #64
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    Quote Originally Posted by Jaji View Post
    ^ thats a nice Weyless "superlight" right there.
    Thanks, that was mine. Unfortunately, it only lasted a few months until it developed cracks...which I discovered in the middle of a Park City bike trip.

  65. #65
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    Quote Originally Posted by Mountain Cycle Shawn View Post
    So, what happened? Why did Weyless go away and why did it all come to an end?
    As in the Godfather, he was given an offer he couldnt refuse. He was around 60, and the offer from the chain to buy his stores and rebadge them was hard to refuse. Genius retailer though, knew his market and the bicyclist. Wheel World has $$$$ too. They do year end buyouts from Socialized and Kona, sometimes strip down the frames and re sell the parts in generic bags, but nothing in the scale Supergo did.

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    Thanks for all the great deals Sean

    Quote Originally Posted by ridemountains View Post
    I managed the Supergo in Fountain Valley from 1993 thru 2005. Moved on once Performance bought us out. I'm still great friends with Alan, the former owner of Supergo, and learned most of what I know about managing a bike shop from him. I have since opened Surf City Cyclery in Huntington Beach, and we're opening our second location in Costa Mesa at the beginning of January. Stop in and reminisce about old times if you get a chance! Those were definitely the good 'ole days....
    -Sean.
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  67. #67
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    IMO Supergo was the bomb out here in AZ way back a long time ago! I remember buying my first suspension bike (K2 with a Noleen fork). Rode rigid for years prior to that. Just something else to make me feel old.

  68. #68
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    Yeah, I used to love Supergo!

    While on a trip down to Fountain Valley, I actually tested and bought my current roadbike there, a CFR Scattante. Not world class, but a decent mid-level carbon roadbike with full Ultegra grouppo and bladed Shimano wheels for like $1,500 back in 2004. I needed a decent roadbike for the occasional roadride w/friends and century rides, and it fit the bill perfectly.

    And my 4 pairs of Supergo baggies are still my favorite go-to mountain bike shorts! Durable, just the right length above the knee, synthetic chamois, and priced right at like $39.99/pair.

    Ohhhh, I miss Supergo. I was saddened the day they were bought out by Performance.

  69. #69
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    Living in Carlsbad, it was great to have the Oside Supergo there. They always had deals on stuff like OEM forks and wheels, the bargain bins in the back of the store always had something interesting, it was fun to walk around and try to find a deal on something.
    The Moonlight Madness sale is where we stocked up on tubes, tires and things we really didn't need but were too cheap to pass up.

  70. #70
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    Quote Originally Posted by ronbo613 View Post
    Living in Carlsbad, it was great to have the Oside Supergo there. They always had deals on stuff like OEM forks and wheels, the bargain bins in the back of the store always had something interesting, it was fun to walk around and try to find a deal on something.
    The Moonlight Madness sale is where we stocked up on tubes, tires and things we really didn't need but were too cheap to pass up.
    So true, you just had to find something that you didn't need at an unbelievable price. It made you feel like you stole it!

  71. #71
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    Bought my first real mtb @ S-go when they were blowing out stock to close the HB store ('89 or '90), an '88 C'dale with a 15 sp Suntour group (the turquoise one with salmon and white accents).

  72. #72
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    The one in Oceanside was nice. Now it is Performance and I never go there. The only good thing about Performance buying them out was the sales on all the overstock and discontinued items. They had a table full of clearance stuff. Someone had marked all the Time pedals at $21 dollars each. Apparently they didn't know that several of the boxes had Time Atac XS pedals in them which retail for $120. I bought every one on the table so whatever happens I have that pedal thing worked out. I still haven't worn out the first pair.
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  73. #73
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    I remember we would wait for the big sale at the Oceanside store. I think they called it "Midnight madness" or something like that. I still have a pair of shoes that I use as back ups I think I paid $22. Answer gloves for $6. Prices were truly unreal!

  74. #74
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    Hey Dirthugger, did they look anything like these? I used these Wednesday at Big Bear

  75. #75
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    Quote Originally Posted by targetdrone View Post
    Hey Dirthugger, did they look anything like these? I used these Wednesday at Big Bear
    I'm still sporting those shorts on most rides!

  76. #76
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    I still sport my supergo bike shorts.

  77. #77
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    I used to live in Hunt. Bch and went to the Ftn Valley store quite often. Shaun, Will, all those folks.
    I bought several baggies there, sunglasses, XT drivetrain upgrade for my first bike--a mango Spec FSR (bought that in Jax in Long Beach though), Bass Boat Red Schwinn HOmegrown Hardtail, Specialized Alloy Allez road bike, tires, tubes, etc.

    The "Moonlight Madness" deals on fridays were cool, and loved that catalog they did.

    I guess a lot of the former employees there are still in the biz - Shaun with his several stores (Spec. concept stores I think),and Will works over at Two Wheels ONe Planet in Costa Mesa.....

    I'm in Boise now - just got a Performance here. Good deals on some things and the 10% back on the card, but by no means what Supergo was........
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  78. #78
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    Yeah it's too bad Supergo sold out to performance. They were my go to store for tires and other items I didn't want to pay full retail for.

  79. #79
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    That ad is awesome!
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    Quote Originally Posted by Yeti_Rider View Post
    I thought I heard somewhere that Performance also owned Jenson and/or Pricepoint. Maybe it was Nashbar. I can't recall which but I'm pretty sure performance bought more than just Supergo.
    IIRC, Jenson bought Cambria. Or the other way around. Or they merged. Or something.

    AFAIK Pricepoint is still independent. I met the owner 10-12 years ago. They have their own (good) way of doing things. Indeed no retail, they operate out of an industrial space.

    Back to Supergo, I went there a lot for good deals on consumables like tires and grips and cassettes, if I needed something right now. With time to plan ahead there were deals as good elsewhere. And still are. Except for tires, where they always had top-notch models for like $10, which might have been $40 elsewhere.

    in the early days their staff were high pressure and obnoxious, and their mechanics absolutely surly. I not only experienced this myself but heard it a lot from others. A friend's teenager came out of there in tears twice. A neighbor walked out after being ignored for 20 minutes and then talked down to like he was stupid. Eventually they improved, and in the later days it was actually a great store.

  81. #81
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    supergo rocked...upgraded to xt 9 speed for about 200 bucks....man i miss their deals

  82. #82
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    Quote Originally Posted by Vlad View Post
    Y'know, now that I think about it, the number of flats that I had this year was a bit higher than years past. How can I prove that it was the tubes rather than bad luck?
    I basically buy tubes at performance, and maybe socks if they are on sale. I think I've had two tubes that failed due to being defective.

    I bought many forks at Supergo. A trip up to the N. County store was like a kid's trip to
    Toyz R-Us.

  83. #83
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    Quote Originally Posted by Championparts View Post
    I remember the Fountian Valley store being the location of Two Wheel Transit after they moved from Huntington Beach, If I'm not mistaken.
    The owner of Two Wheel Transit owns a very successful shop in Eugene Oregon now.

  84. #84
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    threw away my last pair of Supergo socks last night! the elastic finally gave up. Miss having Supergo around.

  85. #85
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    Lol...thread ressurection!

    I used to go to the Santa Monica one a couple times a month. I remember buying the Manitou SX and Ti forks from them. I also remember buying a brand new 8sp XT group from them too.

    It was a different time back then...when I really liked going to bike shops.

  86. #86
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    Still fond of Supergo.

  87. #87
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    Being in Australia, all I could do was drool over their ads in the pages of MBA.
    Less isn't MOAR

  88. #88
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    Quote Originally Posted by RS VR6 View Post
    Lol...thread ressurection!

    I used to go to the Santa Monica one a couple times a month. I remember buying the Manitou SX and Ti forks from them. I also remember buying a brand new 8sp XT group from them too.

    It was a different time back then...when I really liked going to bike shops.
    Bought my old 2002 Specialized Enduro Pro from that shop back on a tax-free July4th sale.... I was working in LA but living in Ventura, so hit em up on drive home up the coast.
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  89. #89
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    I used to go to the one in Huntington Beach and drool over the Klein mountain bikes that I could never afford.
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  90. #90
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    Bought one or two bikes at the Santa Monica location, which used to be called Bikecology before that I believe. Was a cool place.

  91. #91
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    Quote Originally Posted by Klurejr View Post
    Bought my old 2002 Specialized Enduro Pro from that shop back on a tax-free July4th sale.... I was working in LA but living in Ventura, so hit em up on drive home up the coast.
    That place has the worst parking. There are like 5 spots behind the shop. I remember having to park several blocks away. They always had some kind of blowout sale. I'd check the ads from MBA every month.

    I bought some Club Roost handlebars there...the one with the removable cross bar. Speed springs...I even bought those THE moto looking fenders...the precursor to the Marsh Guard...LOL. Good times.

    I did see Phil Collins in there.

  92. #92
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    Bought my first real mountain bike in 2000 at the one that was in Oceanside. It became a Performance.

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    Quote Originally Posted by targnik View Post
    So I shoot off all full of bravado, hit this wee booter - grabbing some air, then I land - leading into a greasy rut.

  93. #93
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    Quote Originally Posted by DIRTJUNKIE View Post
    Bought my first real mountain bike in 2000 at the one that was in Oceanside. It became a Performance.
    It still is a performance, I live right around the corner from them and occasionally stop in to pick up small items.
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  94. #94
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    Quote Originally Posted by Klurejr View Post
    It still is a performance, I live right around the corner from them and occasionally stop in to pick up small items.
    Yep, Performance took over the world. They even bought out Bike USA in Lamesa, which was my go to bike shop.
    Quote Originally Posted by targnik View Post
    So I shoot off all full of bravado, hit this wee booter - grabbing some air, then I land - leading into a greasy rut.

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    I'm probably going to date myself/show my age, but how many of you remember when Supergo was a spin-off of Bike Nashbar?!?!

  96. #96
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    Yep,
    I worked in Santa Monica next door to the Performance store. I bought my 2004 Turner Burner frame there on sale. 800 smackers. On sale... only one left. A beautiful red frame. Bike shredded for many years.
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    The mechanic Jorge has been there forever, I think that's his name. Great shop, I went to the one on 5th and Broadway in Santa Monica for years. They did a big 4th of July sale, not sure if they still do that. Been a minute since I've been there, I think they moved up the street to Wilshire, now it's Performance Bike I think.