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  1. #1
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    How many of you remember Supergo?

    I had to buy some bike stuff, and wondered about that. Mail order prices with the ability for walk in pickup. You could fondle parts before buying them. They actually had stuff you wanted to buy and were well stocked. Unlike Performance that bought them.

    Their sales staff sometimes were bad, but some were decent. The worst thing was the supermarket like checkout. All in all, it was a good business model. Pricepoint won't allow for walk in pickups. Never been to Jenson.

  2. #2
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    Heck,I remember Bikology... I liked SuperGo a lot, but the Shimano crackdown spelled the beginning of the end and it was sure predicatable that Performance would wind them down.

  3. #3
    I <3 Dirt
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    I'd drive all the way from east county to Supergo in North County for their big sales. Amazing prices....

  4. #4
    kneecap
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    Funny thing, I've been thinking/remembering supergo lately, I loved that business. They mostly had great stuff with great pricing as well. Nothing like those stores exists presently in our area.

  5. #5
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    I bought my first DH bike there! I could never afford a full on DH rig until I went to Supergo...I found an Iron Horse SGS for $1,200.00

    After a while I got a Shiver for the front and put an MRP on it too. It was a 54 lb DH monster!

    It wasn't the best bike but it got me started for sure! I also got no interest for a year and paid it off way before the year was up. You could actually go to the store and find the things you needed. Performance blows goats.
    "Well I don't drink as much as I ought to."

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  6. #6
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    I liked Supergo

    I bought two frames from them and numerous parts. Frames still being ridden. Son pounds the Weyless 67 and wifey rides the Weyless SP on the paved path.

  7. #7
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    Sure,

    It's what people used to b!tch about before we had Beyond Bikes.

    That said, I bought my first yeti from them and I still have it albeit it doesn't get ridden in its present state. Great bike for a good price at the time.


  8. #8
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    Used to drive from Upland to the one in Santa Monica to get bikes, probably bought 2 there(Nishiki Ariel late 80s ? and an earlier one the escapes me), always had good mail order ads before the internet. Then when I moved to SD the North County one was still open bought a Gt Adv 1.0 in 98 right before GT BKd and in 2001 an FSR Enduro comp, as said always well stocked and great bargain bins. The other thing that led to the demise of Supergo, I remember getting a notice on a flyer from the owner saying his wife had gotten cancer and died and he didn't have the passion for it anymore, I think Performance already owned them by then but they wound them down soon after..
    Last edited by socal_jack; 12-17-2009 at 04:37 PM.

  9. #9
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    They always had some thing at a great price.Performance has bought out way too many good bike shops. But back to Supergo I agree that their sales staff wasn't always the greatest but I could always kill an hour walking around that store. They had a lot of stuff and it was big compared to most bike shops. Their ads could get people to drive 30-40 just to check them out.

  10. #10
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    SuperGo is where I bought my current ride, a 2004 Specialized Stumpjumper Expert. Got $500 off. I really liked that place.

  11. #11
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    Did the mail order thing when I got into MTB while I was back east on TDY.
    They died before I got back out here though so I never saw the storefront.

    Performance hasn't been totally bad but seems much more focused on roadie stuff overall.

  12. #12
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    Bought a Specialized FSR and road bike at Supergo in Santa Monica. Loved the place. Continued shopping at the Oceanside location when I moved to San Diego. Hated to see them succumb to the monster Performance. My first "real" bike shop.
    If not biking, then what?

  13. #13
    gone for a bike ride
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    Supergone

    Supergo Santa Monica was just a few blocks from me on the same street (i'm still here they are not sadly) since the takeover i've become an expert in finding the best prices for bike parts on the internet

    biggest purchase from Supergo was a custom frame build 04 S-Works Epic paid off in installments, funny i was just out for a spin on it an hour ago & was using a freebie SuperGo water bottle!

    ..........edit to change pic for a current one............
    Last edited by culturesponge; 01-04-2011 at 04:36 PM.

  14. #14
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    I still ride my 2002 Enduro Pro I bought at Supergo Santa Monica. I loved that place.
    Ride Bikes, Drink Craft Beer, Repeat.

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  15. #15
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    I loved supergo- they ALWAYS had killer deals, ALWAYS. I wish they would come back, Performance blows. Pricepoint is great, but I love to browse. Jensonusa's store is better than nothing, but not worth a drive from San Diego; Supergo would be.

  16. #16
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    I got a Specialized Enduro from them during one of their no sales tax day sale event for half the MSRP.

  17. #17
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    ...I was lucky to be a co-founder of the Supergo - Clif Bar team.
    Loved their business model...it was always fun to visit the storescuz the stock and prices rocked.
    Grand claims demand grand proof.

  18. #18
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    I don't know how they managed to get prices so low. Some of the parts were shrink wrapped in plastic with Supergo packaging. I bought Shimano brake levers and a Thomson stem that way, not that I'm complaining.

    High volume, low price like big box stores? It was a unique store for sure. No other bike shop would allow you to have easy access to their products. Everywhere else they kept stuff behind the counter, and in some cases, had to special order a size.

  19. #19
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    Performance is like Wallmarts idea of a bicycle pro shop if that makes any sense, crappy products that come with great customer service and no questions asked warranty's! But yeah another vote for "Supper Go" they were like a candy store with endless options and great deals on the parts you actually need sold by people who actually rode bikes.

    And for the guy from SD hows Bike Bling? and yeah Jenson is a bit far to drive for bike parts.

  20. #20
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    Yup

    Quote Originally Posted by Timmy
    Sure,

    It's what people used to b!tch about before we had Beyond Bikes....
    Not quite the BB level of venom but at least Performance level of hate from the haters. Funny all the warm and fuzzies being posted this time around.

    I loved the place, pricepoint and jensons come close but supergo still was the best place for us cheapazz bikers.

  21. #21
    wheelie king
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    Supergo was awesome. My friends and I bought a ton of stuff at the Santa Monica store. They always had a lot of cool stuff to look at and prices were incredible. I shed a tear when Blowformance took over. I'm pretty sure one of the managers from the SM store owns/runs Cynergy Cycles also located in Santa Monica. Remember the "Moonlight Madness" sales?

  22. #22
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    Quote Originally Posted by rallyraid
    I had to buy some bike stuff, and wondered about that. Mail order prices with the ability for walk in pickup. You could fondle parts before buying them. They actually had stuff you wanted to buy and were well stocked. Unlike Performance that bought them.

    Their sales staff sometimes were bad, but some were decent. The worst thing was the supermarket like checkout. All in all, it was a good business model. Pricepoint won't allow for walk in pickups. Never been to Jenson.
    The first time I went in there (maybe '89 or '90, the original store on Santa Monica or Wilshire), they had at least 7-8 orange Klien Attitudes and 1 in red white and blue...drool! Couldn't afford one at the time but I became a good customer and I am still riding one of their house brand hardtails. Those stores had character...unlike Performance which is more corporate and blah.
    Romani ite domum

  23. #23
    wheelie king
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    It was on Wilshire.

  24. #24
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    Bikes since 1970's:
    1) Nishiki 10-Speed. Got me from WLA to Malibu and Hermosa and back and everywhere for years.
    2) Schwinn Le Tour Deluxe. Again, covered all of LA pre license and post license/ pre-college. Primary ride for getting to Venice and pre-rehabbed 3rd st. Promenade for break dancing. The stores used to put boards out for us to dance on. I think there's a bunch of movies we were all in that shot there.
    3) Mongoose (added Redline fork). Crushed the pre-Getty Whoops and all over Santa Monica Mtns. Pure love. Paid for with money made while working at Licorice Pizza/Sam Goody. I quit Sam Goody but my manager told me I was about to be fired for recommending some young kid watch "I Spit On Your Grave" and "The Toxic Avenger."
    3) Finally, my Supergo MTB, the only ride from my youth still in operation. The concept of a Mountain Bike was new and stunning and saved up all summer (maybe 2) to have one to bring east for school. Was put through true hell all over the Adirondacks in pre-suspension days. Currently lives in Mammoth as commuter for visitors at a friends house I sometimes can score accommodations at. Thusly, it's still paying dividends. Loved Supergo. Had a long relationship with Helen's before that which ended for some reason or another (I think it had to do with Mushroom grips on my Mongoose or something, I can't remember).
    Supergo was great.
    FWIW Athena Cycles in Studio City is pretty superb. Howard is as pro-consumer as it gets. It's the anti--I Martin.

  25. #25
    Working Man's Toilet
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    Quote Originally Posted by markskee
    And for the guy from SD hows Bike Bling? and yeah Jenson is a bit far to drive for bike parts.
    I have yet to go into Bike Bling- I am at the point where a 20-30min drive is not worth saving 20%. Unlike my college days when I would drive from San Dimas (where I lived) to Santa Monica then to Fountain Valley in OC to check out BOTH Supergo shops. But then again, the savings at Supergo was usually 50% or better. I still have an XTR 8 speed cassette in the BOX with a Supergo blow-out sticker $30.... what a DEAL!!!!!

  26. #26
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    Quote Originally Posted by markskee
    Performance is like Wallmarts idea of a bicycle pro shop if that makes any sense, crappy products that come with great customer service and no questions asked warranty's! But yeah another vote for "Supper Go" they were like a candy store with endless options and great deals on the parts you actually need sold by people who actually rode bikes.

    And for the guy from SD hows Bike Bling? and yeah Jenson is a bit far to drive for bike parts.
    Been to BikeBling a couple of times, the physical store is rather small (like neighborhood LBS-size not big box size) but it is packed to the rafters don't think you could get anymore stock in there. Mechanics work area right up front when you caome in the door, sort of old school. The BB haters are ramping up on that one since as there's apparently some affiliation ex-employee wise, never had a problem with BB myself.

  27. #27
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    Got my first mountain bike from the Santa Monica Supergo - Gary Fisher Sugar 2+. Great store! Performance killed them. I don't even shop there anymore. I like the comparison to Walmart.

    Now I shop at Helen's - not thrilled about them, but there's not much else. I go up to Seattle a lot on business and found a good shop called Fluid Ride. I recently bought a Yeti 575 from them and was pretty happy with their service.

  28. #28
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    Quote Originally Posted by D3DO
    I loved supergo- they ALWAYS had killer deals, ALWAYS. I wish they would come back, Performance blows. Pricepoint is great, but I love to browse. Jensonusa's store is better than nothing, but not worth a drive from San Diego; Supergo would be.
    I thought I heard somewhere that Performance also owned Jenson and/or Pricepoint. Maybe it was Nashbar. I can't recall which but I'm pretty sure performance bought more than just Supergo.

  29. #29
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    Quote Originally Posted by Yeti_Rider
    I thought I heard somewhere that Performance also owned Jenson and/or Pricepoint. Maybe it was Nashbar. I can't recall which but I'm pretty sure performance bought more than just Supergo.
    Performance owns Nasbar NOT the other two.

  30. #30
    Relax. I'm a pro.
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    Performance is fine if you need to stock up on tubes and tires. Anything more than that--forget it.

  31. #31
    jrm
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    Commuted between CSULB & Costa Mesa

    And would always stop there for stuff on the way home.

  32. #32
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    Quote Originally Posted by Nagaredama
    Performance owns Nasbar NOT the other two.
    I was jn Oside performance yesterday and the staff told me that Performance ownes Jenson... I sure hope not!

  33. #33
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    Ive noticed that the Oceanside Performance is getting really thin. When they first took over, it seemed that the store was trying to do a good job keeping lots of options and inventory to keep up the supergo tradition. Wasnt as good, but it wasnt bad either. Now, and I dont know if its the economy or a business model, but performance is getting lame. Notice how the storage room to the left at the entrance is empty? It used to be chock full of inventory. They used to have frames, wheelsets hanging, now nothing..... Staff is still the best of any performance Ive been in, but it seems that the store is getting thinned out and boring. Notice the lame selection of clothes? Helmet selection is still decent but I expect it to get down to 3-4 different options.... I have stopped going in there to "look around" anymore. Nothing interesting in the jewel cases or shelves....

  34. #34
    kneecap
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    I noticed the same situation with store stock. Performance was OK until they liquidated all the leftover supergo stock items, went downhill from there. I haven't been in a performance store for well over a year, a shame..

  35. #35
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    Loved it.

    I managed the Supergo in Fountain Valley from 1993 thru 2005. Moved on once Performance bought us out. I'm still great friends with Alan, the former owner of Supergo, and learned most of what I know about managing a bike shop from him. I have since opened Surf City Cyclery in Huntington Beach, and we're opening our second location in Costa Mesa at the beginning of January. Stop in and reminisce about old times if you get a chance! Those were definitely the good 'ole days....
    -Sean.

  36. #36
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    I remember the Fountian Valley store being the location of Two Wheel Transit after they moved from Huntington Beach, If I'm not mistaken.

  37. #37
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    Quote Originally Posted by Vlad
    Performance is fine if you need to stock up on tubes and tires. Anything more than that--forget it.
    not! their tubes suck. I bought a pair and they came from the factory with air leaks. also the shock air pump also leaked. even their apparel is cheezy.

    they bought out Circle Cycle, one of my favorite shops in Gardena. and that was the end of that!

  38. #38
    Relax. I'm a pro.
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    Quote Originally Posted by nagatahawk
    not! their tubes suck. I bought a pair and they came from the factory with air leaks. also the shock air pump also leaked. even their apparel is cheezy.

    they bought out Circle Cycle, one of my favorite shops in Gardena. and that was the end of that!
    Y'know, now that I think about it, the number of flats that I had this year was a bit higher than years past. How can I prove that it was the tubes rather than bad luck?

  39. #39
    hbishome
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    You are correct.

    Quote Originally Posted by Championparts
    I remember the Fountian Valley store being the location of Two Wheel Transit after they moved from Huntington Beach, If I'm not mistaken.
    Yes, Two Wheel Transit Authority occupied that two story location after they moved from the building that Jax now occupies in downtown Huntington Beach. I used to shop at both of those locations of TWTA back in the mid-80's. Nothin' but full rigid back then.

  40. #40
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    Yeah of course

    they were the best. wish they were still around. One great reason to go over to Fountain Valley.

    yeah, remember Bikecology a long, long time ago first time I had ever seen Cannondale.

    Let's see what I bought from Supergo Fountain Valley that I can remember:

    Schwinn Homegrown Hardtail
    Specialized Allez Road Bike
    a lot of shimano parts, tires, tubes, lube, camelbaks, glasses, clothing, etc

    Best store ever.
    Last edited by mtnbkrdr98; 12-26-2009 at 01:19 AM.
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  41. #41
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    Yes, I had a Tom Teasdale built Fisher Mt. Tam back then. Goodtimes.

  42. #42
    kneecap
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    Quote Originally Posted by ridemountains
    I managed the Supergo in Fountain Valley from 1993 thru 2005. Moved on once Performance bought us out. I'm still great friends with Alan, the former owner of Supergo, and learned most of what I know about managing a bike shop from him. I have since opened Surf City Cyclery in Huntington Beach, and we're opening our second location in Costa Mesa at the beginning of January. Stop in and reminisce about old times if you get a chance! Those were definitely the good 'ole days....
    -Sean.
    wish you'd venture north, I'm in santa clarita & our lbs's consist of 1 shop that sells only95% specialized products; onother mostly gary fisher products; & 1 shop failing, operated by owner either stoned out of his mind or mildly drunk.
    Seems odd, because we host north america marzocchi, & mountain bike action mag, among others, but no real LBS...

  43. #43
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    Loved Supergo...great brands, good variety, overall fantastic.

    Hate Performance...prices suck, prices never match what is on their web site, house branded stuff is of very poor quality, service is lackluster pretty much every time, they carry next to nothing of brand name and push their house branded dung. Crap store in general.

  44. #44
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    Totally! Though the name sucked, it was so cool to go to a store and see, touch, try the stuff you wanted to buy. Great selection and the prices were competitive with on-line prices... too bad. I do miss the SM store. Bought my first Intense (2001 Tracer) and others since.
    "He was a wise man who invented beer."
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  45. #45
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    Wink Supergo Brea !!

    remember this one ?? closer to my house and a lot of nice stuff !!
    a litttle trivia ??
    there once was a small kid who worked there and was treated like crap !!
    he had enough !! and left , do you know who he is ?
    MIKE CACHAT owner of jenson usa & NO performance does not own them.

  46. #46
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    oh man, I used to get a bunch of stuff there for cheap.
    That place was great if you knew what you wanted and walked right into the store to pick it up.

    I got:
    Set of (2) Hayes hydraulic disc brakes pre-bled for $100
    Transport T-2 bike rack shipped to my house for $250
    Kenda Nevegal 2.35 stick-E tire for $12.50
    Nightrider Blowtorch HID light for $238 shipped

    and probably more random other stuff I don't remember.

    That place was great.

  47. #47
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    Quote Originally Posted by kneecap
    wish you'd venture north, I'm in santa clarita & our lbs's consist of 1 shop that sells only95% specialized products; onother mostly gary fisher products; & 1 shop failing, operated by owner either stoned out of his mind or mildly drunk.
    Seems odd, because we host north america marzocchi, & mountain bike action mag, among others, but no real LBS...

    Yeah, I know. It's quite frustrating that's why I end up just either getting my stuff from ebay or from on-line stores. There was a rumor last year that Bicycle John's was going to open up a store in Valencia but it didn't push through. I overheard from some guys at the trail that there's going to be a new shop opening this year but I don't know who and what kind of brands they will sell. I just hope they carry the good stuff

  48. #48
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    Quote Originally Posted by raceline
    remember this one ?? closer to my house and a lot of nice stuff !!
    a litttle trivia ??
    there once was a small kid who worked there and was treated like crap !!
    he had enough !! and left , do you know who he is ?
    MIKE CACHAT owner of jenson usa & NO performance does not own them.
    Yep, I actually started as a part-time salesman at the Brea store in '92 while I was still working for IBM. Mike Cachat came to work as a mechanic just before I left to go manage Supergo Fountain Valley in '93. Good kid then, and now he's become a great family man and phenomenal businessman. Rob Beck, who is his right hand man at Jenson, is a great friend who also used to work at Supergo with me in both Brea and FV. Those were definitely the days.

  49. #49
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    Ahhh Superblo

    the wall E mart of good bike sh!t.

    How sad that performance bike shops no occupies holy ground.

    Oh well at least they have chain lube & socks.

  50. #50
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    Quote Originally Posted by Bobby Peru
    I bought my first DH bike there! I could never afford a full on DH rig until I went to Supergo...I found an Iron Horse SGS for $1,200.00

    After a while I got a Shiver for the front and put an MRP on it too. It was a 54 lb DH monster!

    It wasn't the best bike but it got me started for sure! I also got no interest for a year and paid it off way before the year was up. You could actually go to the store and find the things you needed. Performance blows goats.
    bobby on a side note , you garage looks like cypress monterey ??? my father in law lives on la jolla way , is it? thanks kenny

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