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  1. #1
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    sram pronunciation?

    Hello, I took my bike to my lbs yesterday to get my rapid fire shifters switched out for sram gripshifters.

    I thought sram was pronounced s-ram but my bike mechanic pronounced it as surom.

    Is surom how it's supposed to be pronounced or a legitimate version? Or was my bike mechanic simply putting his own spin on it?

  2. #2
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    I always thought of it as shram... but someone out there likely knows for sure.

  3. #3
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    I say shram too, though for years thought it was s-ram too.

  4. #4
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    Call the company and listen to how they answer the phone.
    Call again at noon to see how the person covering the lunch hour answers the phone and now you have 2 samples.

    If they are both different, all you did was waste a bit of time and find out it really doesn't matter to them so it shouldn't matter to us.

    Tip; Have a beer while you are performing this blind test. Even if it seems like a waste of time, it would then be classified as entertainment (in my book anyways).

  5. #5
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    It's S-RAM. Not Shram. At least that's how they pronounce it on the SRAM Youtube videos.
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  6. #6
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    S-RAM.

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  7. #7
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    Watch the road bike recall vids with the company president. Sounds like serum to me. The sh version never seemed right to me.

  8. #8
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    Re: sram pronunciation?

    It's named after the first letter of the first name of each of the founders. Steve, ray, Allen, Mike. I just made those names up because I don't recall who the actual people were but I'm pretty sure I'm batting at least .500 on that. That being said it's pronounced just like it looks. Awkward but true.

    S R A M

  9. #9
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    SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of company head Stan Day).

    wiki

  10. #10
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    Yup.

    SRAM, just like it's spelled. Although, I never knew it was an acronym.

  11. #11
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    Re: sram pronunciation?

    Tomorrow let's talk about Mavic.

  12. #12
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    Re: sram pronunciation?

    Quote Originally Posted by squareback View Post
    Tomorrow let's talk about Mavic.
    Mike, Allen, Victor, Isaiah, and Carlton. Duh.

  13. #13
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    and pronounced Mahveek?

  14. #14
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    Maaveek

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  15. #15
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    I've heard it as Maavic but I have a lot to do today and will yield to those willing to take up the misson.

    No doubt, there is much variation even among the slight accents of midwest, Long-guy-land, Southern Georgia or West Texas.


  16. #16
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    Every LBS around here pronounces it as "shram" which is what I call it. Even though its not the right way of pronouncing it, I think its a widely adapted pronunciation of the acronym. I also think its just the way it sounds when you say SRAM.

  17. #17
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    Yes...folks add the hand has just become the norm. I always try to say SRAM with no h.

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  18. #18
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    Quote Originally Posted by Shakester View Post
    Every LBS around here pronounces it as "shram" which is what I call it. Even though its not the right way of pronouncing it, I think its a widely adapted pronunciation of the acronym. I also think its just the way it sounds when you say SRAM.
    Oh sit!

    I've been pronouncing it wrong all this time.

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  19. #19
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    I don't know why it couldn't just be MARS... something easy to pronounce and it's still an acronym with the appropriate letters... just rearranged.
    They really screwed up.

    So the consensus is similar to clingy food wrap like saran wrap except with the m on the end ?

  20. #20
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    How about fi'zi:k?

  21. #21
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    Quote Originally Posted by catsruletn View Post
    How about fi'zi:k?
    maybe like physic?

    ok, how about WTB?

  22. #22
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    Quote Originally Posted by bachman1961 View Post
    I don't know why it couldn't just be MARS... something easy to pronounce and it's still an acronym with the appropriate letters... just rearranged.
    They really screwed up.

    So the consensus is similar to clingy food wrap like saran wrap except with the m on the end ?
    No. Pronounce it the way it's written. sram. They have a manufacturing presence in my town, so I see their reps all the time. My mtb club is having a board meeting at that facility tonight, as we do every month. There is no "sh" sound or hyphen or extra syllables or any of that huked on fonix werked 4 me crap.

  23. #23
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    Re: sram pronunciation?

    OP , This makes me wonder about the wrench at your LBS.... Was he wearing skinny jeans, huge fat-plastic framed glasses, listening to some obscure band, and telling you that no real biker needs brakes?

    (tapa)

  24. #24
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    Officially ssss-ram though many say shram.

    Personally, I don't care if someone says mavic mahveek, proprietary painful stuff...

    What winds me up are butchered mispronunciations of succinct words like nuclear- George Bush constantly blathered NUKULAR which drove me batty.
    【ツ】 eDub 【ツ】

  25. #25
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    Question is, why are you putting gripshifters on your bike!

  26. #26
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    Quote Originally Posted by catsruletn View Post
    How about fi'zi:k?
    It's physique.
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  27. #27
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    ^^^yep.
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  28. #28
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    Thule. Toolee...not thool.
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  29. #29
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    Tomātō, not tomätō.
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  30. #30
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    Growing up fishing, there is a brand called Rapala. I've always, and still do, say Rah-Paw-Lah. I recently saw a video on YouTube, by them, and their rep called it Rap-a-la.

  31. #31
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    Here's an old pronunciation thread, if anyone cares to revive and/or add to it

    How do you pronounce it?

  32. #32
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    Saying Shram am makes you Shtrong! So what about AXO? A-X-O or Axe-o?

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  33. #33
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    As long as you get what you want you can pronounce it Lalala.

  34. #34
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    In general, maybe the reason anyone gets a pass on the fact or opinion by others of a mispronunciation is because we get it close enough and they are only too happy to take our money for any of these purchases.
    This seems rational because arguing with customers at the counter before you get the money is less intelligent than mispronouncing a word a company invented.

    Another theory; Profit margin is proportional to the difficulty or confusion in pronouncing the brand name. Companies think it esoteric or classy to use a simple method like this to create exclusivity. Consumers then have a higher perceived value and are willing to pay more for 'the fancy name'.

    lol

  35. #35
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    Re: sram pronunciation?

    ^ Apple. Theory busted.:sly:

    (tapa)

  36. #36
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    A very good exception on the name thing !

    They've capitalized on brand loyalty (esoteric, classy and exclusive) aka marketing and it's worked/ing well.
    Last edited by bachman1961; 06-19-2014 at 11:34 PM.

  37. #37
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    Re: sram pronunciation?

    Given the surprising way some people pronounces SRAM, I'm curious as to how some people pronounces Shimano.
    What works for me may not work for you. What's best for you depends on many factors. We are different from each other.

  38. #38
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    I liken this to the way people get lost on a trail. The simple most ridden path looks too obvious. I always have to remind new riders that no one is trying to trick them.

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  39. #39
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    It's pronounced just like it's spelled!
    Hfuhruhurr - YouTube

  40. #40
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    Quote Originally Posted by mtb_beginner View Post
    Given the surprising way some people pronounces SRAM, I'm curious as to how some people pronounces Shimano.
    I'll admit to saying shram out of habit due to local dialect, but I pronounce Shimano in a Japanese style... As in she-mah-no. With the o in the no part being abruptly stopped... Since it's a Japanese company and all.
    Trying to win hearts and minds, but willing to stomp them if necessary.

  41. #41
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    Quote Originally Posted by mtb_beginner View Post
    Given the surprising way some people pronounces SRAM, I'm curious as to how some people pronounces Shimano.
    Yes...Is it Shimano or Shitmano?

  42. #42
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    Quote Originally Posted by J. Fragera View Post
    I'll admit to saying shram out of habit due to local dialect, but I pronounce Shimano in a Japanese style... As in she-mah-no. With the o in the no part being abruptly stopped... Since it's a Japanese company and all.
    Just like godzilla should be pronounced gojira

  43. #43
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    Quote Originally Posted by icecreamjay View Post
    Just like godzilla should be pronounced gojira
    Indeed

    Trying to win hearts and minds, but willing to stomp them if necessary.

  44. #44
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    Quote Originally Posted by Flash View Post
    I liken this to the way people get lost on a trail. The simple most ridden path looks too obvious. I always have to remind new riders that no one is trying to trick them.

    Sent from my XT1080 using Tapatalk

    Where the obvious path might lead to the correct or most accepted way to pronounce the term, a sense of adventure is the theme for other's.

    Many posts share the idea that getting lost on trail is when the fun starts. Maybe it's even a goal. Lots of motorcyclists and sport-car enthusiasts have that in common. Wherever the road leads ... ...

    Makes me think of people naming their kids as if picking a name that can have 'custom' (convoluted, uncommon) spelling is the motive.
    I wonder if they spend the rest of their life correcting everyone that misspells it by using the common and accepted spelling that had been around for years.

  45. #45
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    Fair enough and spot on! LOL!

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  46. #46
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    I laughed my way through this entire thread...

    Thank you -- much needed...

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