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  1. #1
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    So even my town is getting a craft brewery?

    Well, in my time hanging about the beer forum on mtbr, i've had to read about all you with your great beer towns and great breweries. I laughed at the idea of a brewery coming to my rural, economically depressed, forgotten town. But then I start hearing rumors. But how? Who has the money? Who in their right mind would back it? Equiptment? I thought it surely a joke. No business is successful here. I don't eat out often because I can out cook every restaurant in town, and that's not saying much. I rarely go to bars because I always get more depressed by my surrounding than I do just drinking at home alone.

    But the rumors persisted, and a downtown building was mentioned. Rehabbing that building would cost a fortune. Then I heard a name. So I looked it up, and sure enough. I wish the brewery best of luck, and they are sure to get plenty of my money, but I can't help thinking the craft beer gold rush has got to be coming to a crashing halt. At least if my town is getting a brewery. Should be an interesting business model. If anyone is ever on Highway 101 in Coos Bay, Oregon, hit me up, and I'll buy the first round at our new brewery. Hey, it's not like your bound to find anything better to do while in town.

    https://www.facebook.com/7DevilsBrewingCo
    Last edited by Slow Danger; 03-02-2013 at 11:43 PM.
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  2. #2
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    Quote Originally Posted by bluestatevirgin View Post
    but I can't help thinking the craft beer gold rush has got to be coming to a crashing halt.
    I agree. Seems like the market is very saturated and more keep popping up constantly.

  3. #3
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    Quote Originally Posted by sho220 View Post
    I agree. Seems like the market is very saturated and more keep popping up constantly.
    There will be room for growth as long as the big three continue to make crap beer and word of good Craft beer continues to spread.
    telling me to stay out of a former bombing range next to a dump while you build huge houses next to it? Screw you.-sandmangts

  4. #4
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    Quote Originally Posted by Klurejr View Post
    There will be room for growth as long as the big three continue to make crap beer and word of good Craft beer continues to spread.
    Oh, I think craft beer sales are going to continue to grow. I just wonder how many new breweries will continue to pop up. I'm pretty sure the brewery I mentioned in my original post is going to have a hard time selling enough beer locally. I believe it will be a challenging business model for them. Now, most decent size towns can support a pub that brews and sells mainly in house, but traditionally, at least as far as I understand, those brewers had to have plenty of success before heading towards bottling/distribution. I tend to not fully trust a brewery that springs whole cloth out of the dirt bottling and distributing from day 1. But that's a me issue.
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  5. #5
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    Quote Originally Posted by bluestatevirgin View Post
    I tend to not fully trust a brewery that springs whole cloth out of the dirt bottling and distributing from day 1. But that's a me issue.
    I guess it depends on who the head brewer is.....

    If it is some guy who has never really brewed but once or twice at home, then yes, fear the quality until you taste it. If it is a home brewer who has won a number of local home brew competitions, then you have less to fear. If it is a brewer from another successful brewery then you probably have little to fear.

    In the end the product will speak for itself. Not every craft brewery makes good beer, that is for sure.
    telling me to stay out of a former bombing range next to a dump while you build huge houses next to it? Screw you.-sandmangts

  6. #6
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    Quick update: my local brewery is now open. I'm going to hit it tonight. Looks pretty good in the pics I've seen on the FB page. Here's a quick youtube vid:

    7 Devils Brewery Ready for Opening Day - YouTube
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  7. #7
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    Coastal Oregon has been known to make some good beer - Pelican in Lincoln City is a fantastic brewery and although I've never tried their beers, I've heard good things about De Garde in Tillamook.

    You never know - your local spot could be great, and bring in some apparently much-needed revenue to your town

  8. #8
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    Hey, it's great to have. A blessing, really. I've been kinda changing my mind lately about the number of breweries popping up. Certainly, the boom is in full, but maybe if a brewer can sell beer to folks who would normally drink Bud, then that's great if it can happen on a local level. I don't know how much beer a place has to sell to make a brewery prosper, but if this brewer makes it here, then a brewer can make it most anywhere. They must have spent a ton of money to get going--word about town is they had a big-time donor--but the tap room is really nice, and I wish them the best of luck. There are breweries all up and down the Oregon Coast now. Brookings, Gold Beach, Coos Bay, Florence, Newport, Pacific City, Lincoln City, Tillamook, and on up to Astoria. Can now do a decent Oregon Coast beer tour.

    Beer at my new hometown brewery is pretty good. At least it's "good" in the any decent-enough brewer anywhere sort of way. They have 4 beers now: a session, a test IPA, a pale ale, and an oatmeal porter. Garden variety stuff. All the beer is right in the safe zone for appealing to the masses. The owners were homebrewers who found financial backing. They are young and inexperienced. They seem to have a great work ethic and vision. I think they are a long ways away from making signature beer, but I believe they can get there if they stick around long enough.
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  9. #9
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    Hey Slow D,

    How'd the beer taste? Good enough to venture back? I'm down that way a couple of times a year, usually headed to bandon.

  10. #10
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    See my second paragraph above. Definitely worth hitting. The non-beer argument for going: the place is beautiful and has nice food by Coos County standards. In Portland, Bend, or Eugene, 7 Devil's wouldn't really stand out, but compared to everything else in our town, this place is awesome.

    Beer argument: the beer is good, but nothing special, at least on the Bend/Portland level. I've had three of their beers, and they are all pretty tasty in the brewery middle-ground safe beers kind of way. Pale Ale was clean drinking, but not unique in any way. Just a solid example. The IPA they have now is being called a "test" IPA, so they haven't settled on it. I thought it tasted a lot like Deschutes Mirror Pond…kind of a hoppy pale ale. Tasty, but not exactly what I expect from an IPA. I also had their winter seasonal, which is basically an oatmeal porter. Again, nice beer. I think they will only have four beers going for now. One will be a rotating seasonal. One IPA. One Pale. One Sessions. They also have some rotating taps from other brewers, so if you don't like 7 Devil's beer you have options.

    I will definitely be spending a lot of time there, but mostly because there is really nothing else in the area. Anybody else passing through should stop too.
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  11. #11
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    Quote Originally Posted by Slow Danger View Post
    See my second paragraph above. Definitely worth hitting. The non-beer argument for going: the place is beautiful and has nice food by Coos County standards. In Portland, Bend, or Eugene, 7 Devil's wouldn't really stand out, but compared to everything else in our town, this place is awesome.

    Beer argument: the beer is good, but nothing special, at least on the Bend/Portland level. I've had three of their beers, and they are all pretty tasty in the brewery middle-ground safe beers kind of way. Pale Ale was clean drinking, but not unique in any way. Just a solid example. The IPA they have now is being called a "test" IPA, so they haven't settled on it. I thought it tasted a lot like Deschutes Mirror Pond…kind of a hoppy pale ale. Tasty, but not exactly what I expect from an IPA. I also had their winter seasonal, which is basically an oatmeal porter. Again, nice beer. I think they will only have four beers going for now. One will be a rotating seasonal. One IPA. One Pale. One Sessions. They also have some rotating taps from other brewers, so if you don't like 7 Devil's beer you have options.

    I will definitely be spending a lot of time there, but mostly because there is really nothing else in the area. Anybody else passing through should stop too.
    Thanks for the update. Weird because your post wasn't there when I asked the question.

    That doesn't sound too bad for a startup. Hopefully they'll get better as time goes on. I like beer from a can or a bottle, but I definitely prefer draft beer or even cask conditioned beer. It's worth frequenting just to donate some dollars for mediocre beer in hopes that they will improve with time, not to mention rotating taps. Just try to get them to rotate the taps with unique beers. Many fall back to the usual and common craft beers, which isn't bad but they could have some fun with the rotating taps. Also, you never know, they might held back the hops/flavor to see what the local hillbillies will tolerate. I'll keep my fingers crossed for you that they step it up to a quality craft brewery. That said, there are many mediocre breweries in Portland. They are better than some of the piss you get a bars from the national breweries. Prost!

  12. #12
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    I'm all for every town getting a brewery. It's probably better for beer if most of them are good-but-not-unique, also. I also think for the breweries that are more established with experienced brewers, that it'd be worthwhile for them to get at least one outstanding beer or to get very good at a particular style of beer to attract folks from outside the local area.

    The super creative breweries will probably always be a niche market.

  13. #13
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    Quote Originally Posted by NateHawk View Post
    I'm all for every town getting a brewery. It's probably better for beer if most of them are good-but-not-unique, also. I also think for the breweries that are more established with experienced brewers, that it'd be worthwhile for them to get at least one outstanding beer or to get very good at a particular style of beer to attract folks from outside the local area.

    The super creative breweries will probably always be a niche market.
    Agreed. What bothers me is when a brew pub has a rotating tap(s) but they get mainstream craft beers. Beers like SN Pale Ale, Deschutes Mirror Pond, or Ninkasi IPA. Really? Those are good/great beers but I can get them just about anywhere. Hell, Costco even carries them. The worst is Widmer Hefeweizen. I seriously lose respect for a brew pub when I see that beer on a rotating tap. How about a doppelbock, a Saison, an Imperial Stout, etc.? How about some seasonal beers like Red Chair, yum. (It really is too early in the day to be thinking of these beers. I'm thirsty already!)

  14. #14
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    Quote Originally Posted by Poe4soul View Post
    Agreed. What bothers me is when a brew pub has a rotating tap(s) but they get mainstream craft beers. Beers like SN Pale Ale, Deschutes Mirror Pond, or Ninkasi IPA. Really? Those are good/great beers but I can get them just about anywhere. Hell, Costco even carries them. The worst is Widmer Hefeweizen. I seriously lose respect for a brew pub when I see that beer on a rotating tap. How about a doppelbock, a Saison, an Imperial Stout, etc.? How about some seasonal beers like Red Chair, yum. (It really is too early in the day to be thinking of these beers. I'm thirsty already!)
    You can blame a combination of the buyer and the distributor. Sometimes buyers don't want to take a risk and try to carry beer that may not sell to their regular customers. Other times, distributors won't have interesting stuff available to the bar (except at a premium.)

    There are a lot of reasons why some bars carry crap and others have great selections. My advice is either 1.) don't go to the crappy-selection bars or 2.) be grateful that you are able to consider great beers like SN, Deschutes and Ninkasi as boring, when other parts of the country are still stuck with BMC!

  15. #15
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    Quote Originally Posted by jtmartino View Post
    You can blame a combination of the buyer and the distributor. Sometimes buyers don't want to take a risk and try to carry beer that may not sell to their regular customers. Other times, distributors won't have interesting stuff available to the bar (except at a premium.)

    There are a lot of reasons why some bars carry crap and others have great selections. My advice is either 1.) don't go to the crappy-selection bars or 2.) be grateful that you are able to consider great beers like SN, Deschutes and Ninkasi as boring, when other parts of the country are still stuck with BMC!
    Wholeheartedly agree!

    When I do end up in those bars I'm feel very blessed to have those mainstream craft beers. It's interesting when you understand the cost equation of some of those beers. When I walk into a bar and all they have are the low cost beers on tap at a normal price I get where their values are and usually don't return. I'm fine paying a bit more for quality beer.

    My point is that a brew pub owner should be a connoisseur and carry interesting beers on their rotating taps. If not, then I'm guessing they are in the business to make money not for the love of brewing. Either that, or they are insecure about their beer.

    But you are right. The PNW is a sweet spot to be if you are a beer drinker.

  16. #16
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    I hear you guys on rotating taps. Normally, a brewery will bring in beers that fall outside the range of what is brewed in house. For example, 7 Devil's has Tsunami Stout from Pelican, and a Lager from Arch Rock. Both those options are Coastal beers. So maybe 7 Devil's is trying to promote the locals. I will push for them to bring in more exotic options once they have settled.

    Now, you guys might be conflating breweries with brew pubs. A brew pub/bar will be less likely to have a conflict with trying not to undercut sales of the house brand, but they load up on mainstays. Do I wish many of the pubs had more adventurous selections? Yes. But let's face it, most people who aren't avid beer drinkers still shy away from even mild IPA's. They want Sessions beers or Pales or Hefes or Ambers. That's why New Belgium or SN is everywhere. Often times I walk into a bar and thank my lucky stars that they have Ninkasi.

    Poe4soul, there are a few bars in Coos Bay that have a decent beer selection. I can't say I recommend the ambiance, but the beer selection is downright surprising even in the Casino bar on Hwy 101.
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