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  1. #1
    DAS
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    OT: Volkwagen survey results (and mmm....beer)

    A couple weeks ago I posted a Volkwagen Survey for a brand management course I'm taking. thanks to everyone who participated! You can still take it, if you missed it. Here are the results, if you are curious.

    Strongest associations: German, Young, Practical and Fun.
    Weakest associations: Expensive, Luxurious, and Status Symbol

    Most likley to own a VW: a teenager and and young professional
    Least likely to own a VW: An NFL football player and a partner in a law firm

    84% of respondents know that Audi is a sub-brand of VW
    33% incorrectly believe that Porsche is a sub-brand of VW

    Most people do not think a truck or super luxury car are a good fit with the VW brand, and most think that a sporty convertible would be a good fit.

    Also, do you like beer? If so, you will enjoy this beer survey that my classmates put together.

    Ride on!

    DAS

  2. #2
    ali'i hua
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    Dec 2003
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    mmm. redhook.

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