A couple weeks ago I posted a Volkwagen Survey for a brand management course I'm taking. thanks to everyone who participated! You can still take it, if you missed it. Here are the results, if you are curious.
Strongest associations: German, Young, Practical and Fun.
Weakest associations: Expensive, Luxurious, and Status Symbol
Most likley to own a VW: a teenager and and young professional
Least likely to own a VW: An NFL football player and a partner in a law firm
84% of respondents know that Audi is a sub-brand of VW
33% incorrectly believe that Porsche is a sub-brand of VW
Most people do not think a truck or super luxury car are a good fit with the VW brand, and most think that a sporty convertible would be a good fit.
Also, do you like beer? If so, you will enjoy this beer survey that my classmates put together.
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