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  1. #1
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    Marketing Student; Brand Perception

    Hi guys,

    Besides riding mountain bikes, I'm also a marketing student. I decided for one of my marketing classes that I would focus on bicycle brands who manufacturer in the US. The following brands would be analyzed in my marketing analysis:

    Turner
    Intense
    Foes
    Ellsworth
    Lenz Sport
    Ventana

    I would appreciate it if you guys could answer a 10 question survey. It will take just 5 minutes to complete.
    http://www.surveymonkey.com/s/Y83DGXQ

    Thank You

  2. #2
    usually cranky
    Reputation: b-kul's Avatar
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    done. btw takes like a minute not 5.

  3. #3
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    Quote Originally Posted by b-kul
    done. btw takes like a minute not 5.
    Awesome. Thank you for taking it.

  4. #4
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    Sweet marketing class, good luck.

  5. #5
    Nouveau Retrogrouch SuperModerator
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    Quote Originally Posted by LeStrong
    Hi guys,

    Besides riding mountain bikes, I'm also a marketing student. I decided for one of my marketing classes that I would focus on bicycle brands who manufacturer in the US. The following brands would be analyzed in my marketing analysis:

    Turner
    Intense
    Foes
    Ellsworth
    Lenz Sport
    Ventana

    I would appreciate it if you guys could answer a 10 question survey. It will take just 5 minutes to complete.
    http://www.surveymonkey.com/s/Y83DGXQ

    Thank You
    I could not go past question #1. I have (way) more than one bike and they are made in several different countries.

    How marketing questions are asked can have as much affect on the results as what questions (been there...).
    mtbtires.com
    The trouble with common sense is it is no longer common

  6. #6
    It's all about the FSR!
    Reputation: Heavy Fluid's Avatar
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    Took it, not sure why though.

  7. #7
    T.W.O
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    Done.
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  8. #8
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    I wish you added more companies to that list. I hardly or not really have seen any advertisement for any of those brands, listed.
    I give positive rep all around but then I get negative rep from all the clowns.

  9. #9
    T.W.O
    Reputation: pfox90's Avatar
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    Maybe that's the point.
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  10. #10
    It's all about the FSR!
    Reputation: Heavy Fluid's Avatar
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    I went with the one that I have heard the most about, but have not seen any advertising at all for any of the brands listed.

  11. #11
    Blue Pig
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    Quote Originally Posted by pfox90
    Maybe that's the point.
    He's focusing on th...

    I had to look at the posters name and it just had to be yours... I wont even bother trying to do the tango with you!
    I give positive rep all around but then I get negative rep from all the clowns.

  12. #12
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    Took'n!

  13. #13
    usually cranky
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    Quote Originally Posted by Blksocks
    I wish you added more companies to that list. I hardly or not really have seen any advertisement for any of those brands, listed.
    like what? those are the big american brands.

  14. #14
    Blue Pig
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    Quote Originally Posted by b-kul
    like what? those are the big american brands.
    You made more sense with that than PPFox.

    I figured there were 3 or 4 more. Wow, depressing!
    I give positive rep all around but then I get negative rep from all the clowns.

  15. #15
    Nouveau Retrogrouch SuperModerator
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    Quote Originally Posted by Blksocks
    You made more sense with that than PPFox.

    I figured there were 3 or 4 more. Wow, depressing!
    Well, those are the brands that do full suspension and also have most models made in the US.

    Could have added Titus, though all of our carbon and one Al model are imported.
    mtbtires.com
    The trouble with common sense is it is no longer common

  16. #16
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    Taketh'

    Kinda sad Santacruz is no longer eligible for this classification, I definitely would be more inclined to buy one if they were made locally!

  17. #17
    Swimming thru the Smog
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    Done. took me 1 minute.

  18. #18
    GAME ON!
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    couldn't finish it because i'm not american. oh well, your loss. i had it all filled out, too.

  19. #19
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    I could not go past question #1. I have (way) more than one bike and they are made in several different countries.

    How marketing questions are asked can have as much affect on the results as what questions (been there...).
    Yeah I'm glad this a pre-test survey. I didn't think about people owning more than one bike even that's common these days. I'll be sure to include that in my analysis about what I learned and what future survey questions should be.

    couldn't finish it because i'm not american. oh well, your loss. i had it all filled out, too.
    D'oh! Well I'm glad this is a pre-test survey.

    I figured there were 3 or 4 more. Wow, depressing!
    Yeah I was definitely surprised when I could only come up with that many brands. I do understand there are still custom small frame builders, but I decided to focus on the common US full suspension manufacturers.

    Thank you to everyone who has taken the survey. I really do appreciate you guys taking some time out of your day to answer my survey.

  20. #20
    GAME ON!
    Reputation: saturnine's Avatar
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    a good marketer would've capitalized on free traffic and set up some ads or ask for an email address. there's money to be made there.

  21. #21
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    I have 6 bikes/frames. 4 are made in USA (Old Titus frames and a Lightspeed), One made in Canada/USA (Knolly), but my latest is Taiwan (Banshee), so I had to answer "not in USA". Even though the great majority of the bikes I own are US made, or as close you can get to it, and it is a very important reason for me when making a purchase.
    Regional Race Manager, Knolly Bikes
    Washington State, Australia, New Zealand, South Africa
    ~~~KNOLLY KNATION RACING~~~

  22. #22
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    Should have had a question about why people would rather buy US over foreign.

    A good bike is a good bike, IMO. There is that bling of "Made in the USA," but it's not much more than that. It's not as if people don't ever have problems with USA made bikes, afterall.

  23. #23
    wuss
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    Quote Originally Posted by saturnine
    couldn't finish it because i'm not american. oh well, your loss. i had it all filled out, too.
    Same here.

  24. #24
    Five is right out
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    OP: You should specify whether you only want responses from those based in the US otherwise you have no idea where your data is coming from. Anyone from overseas who wants to fill it out is just going to enter a random US state as the last question (I didn't see an option for non-US locations)

  25. #25
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    Quote Originally Posted by womble
    OP: You should specify whether you only want responses from those based in the US otherwise you have no idea where your data is coming from. Anyone from overseas who wants to fill it out is just going to enter a random US state as the last question (I didn't see an option for non-US locations)
    Yeah it's something I should have obviously known and taken into account when creating the survey.

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