• 02-12-2012
    KRob
    How big does the purse have to be to attract top Pros to an Enduro Race?
    How much money do you have to give out to attract some of the upper echelon Pros to this type of event?

    We've got some decent sized donations from local businesses and tourism money for our Fears Tears and Beers MTB Enduro and are considering adding a Open Pro Class this year.

    Would a $1000 1st, $750 2nd, $500 3rd prize attract any attention?

    How about $2000 1st, $1500 2nd, $1000 third?

    Or would we be better off investing that same money in advertising, better timing equipment, etc?
  • 02-13-2012
    string
    To answer your other thread, I believe the Trestle Enduro was $2K for the winner and $1,500 down to $200-$500 for the top 10. If I remember correctly a number of the pros got some money out of the deal & it drew a strong field.

    I'm not a pro by any means but I think the bigger the purse the more likely you are to attract more pros (assuming it does not conflict with other events).
  • 02-13-2012
    lightjunction
    Quote:

    Originally Posted by string View Post
    I'm not a pro by any means but I think the bigger the purse the more likely you are to attract more pros (assuming it does not conflict with other events).

    Not sure you can put an absolute dollar amount on it, but the conflicting events part is spot on. Long races take a lot out of you, and if a pro has his or her eyes set on a certain event, they tend to plan their whole season around it. So if you want them to show up, your event has to fall perfectly within their plan, or offer something more to make it worth their while.
  • 02-13-2012
    KRob
    We've planned it around most major events that I know of. We are a week before the Ashland 12 Mile Super D and 6 weeks before Downieville.

    One year Mark Weir came to our race on Saturday and (I think) raced the Ashland Super D on Sunday..... it might have been the following week. Is that too soon for most?

    I don't think any of the Utah State series conflicts but I'm not sure.
  • 02-13-2012
    strader
    I looked up your race and WOW... $35 for the whole weekend + sunday shuttle! That's a screamin deal! Just make sure you don't loose money. Super D events in Oregon are $50+, ~$20 extra for day before practice shuttles, and I fear will be getting more expensive with the switch to the enduro format.
  • 02-13-2012
    KRob
    We actually included a free (nice) after-race meal and $1 beer for that price the past few years (for racers, volunteers, and family) but trying to raise money for trail projects we're not getting ahead very fast doing that even with the very generous help of our main sponsor The Jailhouse Hotel Casino.

    That's why we're trying to raise number of entrants. We've been stuck at about 60-70 racers the past few years, but I invision a day when the 200-300 BLM rider limit sells out in a few hours like Downieville.

    We're also planning on raising the entrance fee and charging $10 for the meal for family members (still included for volunteers and racers), but I don't imagine it's going to be over $50 or $60.
  • 02-13-2012
    capslayer
    Having a solidly run and well timed event with a very well thought out and aggressive, fun course will eventually draw more pro's than a cash prize. The only way to get them there for sure is to go up to like 5G's for the 1st place prize. There are events who have done this in the past and had just a mediocre event, and it was lame. Focus the money on a chip timing system and other things to help it be more fun for EVERY racer and it will be more successful. If you have already done all of those things, then start on the low end with the cash and see how it goes. Thanks for being an event promoter, I know how much work it is.
  • 02-13-2012
    thorkild
    There are a lot more ordinary people than pros out there. Oregon super d (soon to be enduro) is successful, IMO, not because of the 15 pros that show (even though they are rad and fun to watch) but because they make it a great race and great prizes for cat I, II, III and women also. Pitching a $3000 purse to the pros is not likely to bring out the masses to pay a lot (your race looks like a great deal thought) to race. But when cat II can win a couple hundred in prizes per race and a $3000 frame for the series, it's worth the money.
  • 02-13-2012
    KRob
    Quote:

    Originally Posted by capslayer View Post
    Having a solidly run and well timed event with a very well thought out and aggressive, fun course will eventually draw more pro's than a cash prize. The only way to get them there for sure is to go up to like 5G's for the 1st place prize. There are events who have done this in the past and had just a mediocre event, and it was lame. Focus the money on a chip timing system and other things to help it be more fun for EVERY racer and it will be more successful. If you have already done all of those things, then start on the low end with the cash and see how it goes. Thanks for being an event promoter, I know how much work it is.

    This.
    There's definitely plenty of room for improvement on timing, course marking, and organization.
    One of my concerns about attracting pros is whether we can pull off a really well run event. We're just 5-6 mountain bikers and a small non-profit Trails Alliance who love to share some of what we have here in Eastern Nevada and develop more great trails. Not professional race promoters at all. In fact, most of us still enter the race each year.

    We have yet to complete one race without some minor timing glitches, but the course and format totally rock. Everyone who comes out to the race says what a screaming hoot it is.

    Maybe what you say is best. Just trying to figure out ways to grow the event.
  • 02-14-2012
    hardboiled
    first and foremost, I think you need to really sell the course. go out with your boys and get some quality photos and videos showcasing the trails. personally I think your location is the biggest thing working against you, since it's kinda BFE out there, so I think you need to get the word out that the trails are worth traveling to.

    as far as getting pros to attend, have you tried contacting any local/semi-local teams? I'd try reaching out to WTB to see what it would take to get Weir/Ben Cruz/any of their other guys out there. at local NorCal events I see the WTB guys, X fusion, Ibis, Specialized, Santa Cruz... call the guys at Go Ride in SLC to try to get them on board since that is probably closer to you than northern California. good luck, I'd like to make it out there one year.
  • 02-14-2012
    Moosey
    Quote:

    Originally Posted by hardboiled View Post
    first and foremost, I think you need to really sell the course. go out with your boys and get some quality photos and videos showcasing the trails. personally I think your location is the biggest thing working against you, since it's kinda BFE out there, so I think you need to get the word out that the trails are worth traveling to.

    This.

    I want to get out there and race for fun, but nothings making me NEED to go out there and race. If you got some crisp shots of the course, nothing fancy, just make it look fun, throw a title on there, and a date, and you got a solid ad.

    @KRob- how far away from Fallon are you and how often does your brother and his wife visit you? She could take some great pictures for you, she did some action shots for my senior pictures. Awesome!

    Heres DH Mikes bootleg ad. I've seen it all over Pinkbike, Facebook, here, Vitalmtb, and all that jazz.

    Reaper Madness Downhill @ Bootleg Canyon - CyclingNews Forum

    too clustered for my taste, but still a good example.
  • 02-14-2012
    Salespunk
    Social media will also add to this. I track you on Facebook and there is only an update every 6 months. Take a look at the Tran Provence page to see how they are managing their social presence. You will see something from them at least once a week which keeps it front of mind.

    I would also agree with the well managed event portion. Pros are not that important to your event. You may want to invite some of the journalists from the smaller mags like Decline, Dirt Rag and Mountain Flyer. They are geared more towards and consumed by the racers. You probably could figure out a way to get the community to sponsor them (free hotel, food, etc.)so that all they would have to pay for is travel. Those sponsors would get a return from a larger event next year and their marginal cost would be nearly zero.
  • 02-14-2012
    NoahColorado
    $10,000 for last place and I'm totally in!
  • 02-14-2012
    KRob
    Quote:

    Originally Posted by hardboiled View Post
    first and foremost, I think you need to really sell the course. go out with your boys and get some quality photos and videos showcasing the trails. personally I think your location is the biggest thing working against you, since it's kinda BFE out there, so I think you need to get the word out that the trails are worth traveling to.

    as far as getting pros to attend, have you tried contacting any local/semi-local teams? I'd try reaching out to WTB to see what it would take to get Weir/Ben Cruz/any of their other guys out there. at local NorCal events I see the WTB guys, X fusion, Ibis, Specialized, Santa Cruz... call the guys at Go Ride in SLC to try to get them on board since that is probably closer to you than northern California. good luck, I'd like to make it out there one year.

    Good suggestions. Thanks.

    No doubt. Ely is a long way from anywhere....but folks drive a long way to get to Ashland and Downieville too. Gotta get the word out better.

    We've had a few pros in the past besides Mark Weir.
    The year he came out he dragged the X-Fusion crew with him so he'd have a little competition.

    I think the guys from Go-Ride are coming out again this year. They were here the year it got really snotty and snowy.

    Last year's winner and third place expert finisher were sponsored/pro riders from CA.

    But yeah, contacting some of those regional/semi-local sponsored teams would be a good way to boost interest.
  • 02-14-2012
    KRob
    Quote:

    Originally Posted by Moosey View Post
    This.

    I want to get out there and race for fun, but nothings making me NEED to go out there and race. If you got some crisp shots of the course, nothing fancy, just make it look fun, throw a title on there, and a date, and you got a solid ad.

    @KRob- how far away from Fallon are you and how often does your brother and his wife visit you? She could take some great pictures for you, she did some action shots for my senior pictures. Awesome!

    Heres DH Mikes bootleg ad. I've seen it all over Pinkbike, Facebook, here, Vitalmtb, and all that jazz.

    Reaper Madness Downhill @ Bootleg Canyon - CyclingNews Forum

    .

    Thanks Moosey. Gonna get some info up on vitalmtb and pinkbike. I've been registered on PB for awhile but more of a lurker. Thanks for the offer to help get stuff up on PB. If I can't figure it out I'll shoot you a message. Just registered on vitamtb.

    Good idea getting Susan to shoot some photos for us. She's excellent and usually is over here a couple times a year. We have a local kid that's taken photos at the race before that is pretty good too. We need to get permission to use more of his stuff.
  • 02-14-2012
    KRob
    Quote:

    Originally Posted by Salespunk View Post
    Social media will also add to this. I track you on Facebook and there is only an update every 6 months. Take a look at the Tran Provence page to see how they are managing their social presence. You will see something from them at least once a week which keeps it front of mind.

    I would also agree with the well managed event portion. Pros are not that important to your event. You may want to invite some of the journalists from the smaller mags like Decline, Dirt Rag and Mountain Flyer. They are geared more towards and consumed by the racers. You probably could figure out a way to get the community to sponsor them (free hotel, food, etc.)so that all they would have to pay for is travel. Those sponsors would get a return from a larger event next year and their marginal cost would be nearly zero.

    Yes. Totally agree on FB updates and Website updates. We've been pretty bad at adding new content or staying updated. In fact our website was down for a month two this winter and only recently got it up again.....without any updates???:madman: We need to do better.

    We did get a pretty nice write-up in Decline a couple years ago. I thought Dirt Rag was more East Coast happenings but I'll look into that. Never heard of Mountain Flyer. I'll check that out.

    We just got on the calendar for Utah Cylcing News which is a widely destributed shop rag throughout Utah and adjacent states for all things bike-related.

    I met Bike Magazine's Greg Randolph of "Ask Chopper" fame at Interbike a few years ago and invited him and his crew down to our race (He lives up in the Sun Valley area).

    Good suggestions. Thanks.
  • 02-14-2012
    KRob
    Quote:

    Originally Posted by thorkild View Post
    There are a lot more ordinary people than pros out there. Oregon super d (soon to be enduro) is successful, IMO, not because of the 15 pros that show (even though they are rad and fun to watch) but because they make it a great race and great prizes for cat I, II, III and women also. Pitching a $3000 purse to the pros is not likely to bring out the masses to pay a lot (your race looks like a great deal thought) to race. But when cat II can win a couple hundred in prizes per race and a $3000 frame for the series, it's worth the money.

    That's a good idea.....but for now I funds are fairly limited. Thus the question about how much of a purse would it require to attract any attention.

    We do collect a bit of schwag that we give away at a raffle at the post-race dinner/awards banquet, but we'd like to get a lot more.

    What's the best way to get more support/donations from companies in the industry. It seems like because we're a small event (so far) of little notoriety we have a hard time getting stuff from many companies. I should say that WTB and Patagonia and a few others have been pretty generous sending us stuff to give away.

    What's the best way to get their name out there as supporter/sponsors of our event.
    I think the Trestle All-Mountain Enduro did a nice job of listing all their sponsors in their full-page ad in Bike Magazine
  • 02-14-2012
    KRob
    Quote:

    Originally Posted by NoahColorado View Post
    $10,000 for last place and I'm totally in!

    :nono: I've seen you ride. I know better.