Hey did anybody else notice the picture on the front page yesterday? It was the unveiling of the new slogan "Big Wild Life." The picture on the side of the bus was a winter cyclist. Hot Damn, New York Times one day then front page of Daily News the next. Not bad. It's too bad they didn't use the dude from the Rescue Mission on Tudor who rides year 'round in the orange flight suit for the photo. I think "Road Warriors" would be a better slogan anyway.
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Thread: Big Wild Life